Cultural tourism project planning book

# Planning # Introduction With the improvement of people's living standards, tourism has become a part of our daily life. The following is a compilation of cultural tourism project planning books, for reference only!

Tisch

I. Planning themes

1, the collection of life culture of black clothes

"Men in Black" has become a brand of Guangxi tourism culture and a publicity highlight to attract tourists to Napo. Catering to the fashion of cultural tourism and following the trend will inevitably be the most prominent selling point of this project. When it comes to Napo, where there are black clothes everywhere, only by collecting the "Cultural Encyclopedia" can we attract tourists.

2. Encyclopedia of Zhuang Medicine

As a traditional culture, Zhuang medicine has gradually become a hot spot in medical and health care diagnosis and treatment culture in recent years. This project is built in the GAP planting base of Zhuang medicinal materials, and the culture of Zhuang nationality in black clothes supports each other. It can be developed into a Zhuang medicine exhibition center integrating planting, viewing, health care, diagnosis and treatment, and medicine purchase, pursuing the new trend of natural ecological fitness and recuperation, which has unique and great attraction to tourists inside and outside the region and at home and abroad. Only the "complete works" of nature and ecology can be distinguished from botanical gardens and manor houses and have unique charm.

3. The scenery and natural charm of western Guangxi.

Relying on the beautiful and typical natural scenery in western Guangxi, the mountains are surrounded by water, opposite to Lion Mountain, with Longshan embracing each other, sometimes clear, sometimes misty, extremely beautiful and mysterious, and it is also a good place for landscape sightseeing.

Second, the principle of development

(A) the principle of local conditions

The development of tourism resources in Laoshan Mountain must be based on local conditions, local reality and local inherent resources, highlighting the characteristics of black clothes and strong medicines.

(B) the principle of characteristics

Take advantage of the resources of Laoshan Mountain, develop unique folk tourism products and the medical characteristics of Heiyizhuang, and deeply explore the medical culture and content of Heiyizhuang.

(3) Cultural principles

Dig deep into the profound cultural connotation of black clothes Zhuang, and study black clothes Zhuang from the perspectives of folklore, sociology, literature, art, anthropology and other disciplines. Excavate the content of folk customs, enrich the cultural connotation of folk tourism projects, and let tourists feel the cultural enjoyment whether they are watching folk houses, watching song and dance performances, tasting flavor snacks or participating in craft activities.

(D) the principle of diversification

The development of cultural villages aims at the diversity of tourists' needs, and develops various forms of tourism products to meet the different needs of different tourists, not only sightseeing, but also participation, entertainment, fitness and ecology.

(5) productive principle

The development of cultural village tourism should be based on production at the same time. The development of tourism will not affect the normal production activities of residents, but also meet the needs of tourists for agricultural sightseeing and folk tourism production. The production, research and tourism development of Zhuang medicine should be coordinated.

Third, the nature and positioning

(1) Nature of the project

Based on the natural ecological environment, the cultural village is characterized by black clothes and strong medicine, highlighting the folk custom of health care with black clothes and strong medicine. It is a characteristic folk cultural tourism village with black clothes and strong folk experience and leisure and fitness as its main functions.

(B) Image positioning

Black clothes are strong folk customs and strong medicines.

(3) Functional orientation

Folk experience, leisure and fitness, sightseeing.

Fourth, product development ideas.

1. Construction must be based on the protection and coordinated development of natural ecology and cultural ecology, develop in ecological protection and promote ecological protection.

2, sightseeing, participation, shopping, catering, health care, accommodation, entertainment and other multi-functional combination.

3. The scenic spots are relatively concentrated, each functional area is relatively independent, and the distribution is patchy;

4. Connect the central functional area and carry out psychological induction: winding paths lead to secluded places, getting better and better, and climaxing again and again.

Five, the division of scenic spots and tourism project planning

(A) the composition of scenic spots

Cultural villages are divided into one park, one district, one village and one village, namely, the Grand View Garden of Black Clothes Zhuang Folk Culture, the Zhuang Medicine Planting Health Clinic, the Black Clothes Zhuang Folk Culture Ecological Village and the Black Clothes Zhuang Folk Culture Villa.

(2) Project planning

1, Black Clothes Zhuang Folk Culture Grand View Garden

The main gate of the scenic spot-the junction of Shanglaoshan Highway and Nanning-Napo Highway, is 5 meters high. The schematic building is simple, with Zhuang cultural characteristics, stone structure or bamboo structure, and no roof. Covering area15m2.

The gate and parking lot of Zhuang scenic area-the entrance of the central scenic area, is a permanent masonry (bamboo-like) structure or bamboo-wood transitional building with Zhuang cultural characteristics, with ticket offices and small commodity retail stores. There is a parking lot nearby, covering an area of 2,500 square meters and a building area of 25 square meters.

The welcoming gate of sentimental folk songs-between the gate and the central area, there is a pavilion gate or wind and rain bridge building with Zhuang characteristics, with a construction area of 15 square meters. Perform folk songs to welcome guests. Dancer in Black is famous for its multi-voice folk songs in black with great cultural personality and national affinity, which makes tourists feel refreshed.

Totem myth and legend cultural park-the first landscape in the central area, with pavilion doors or wind and rain bridges with Zhuang characteristics, covers an area of 3,200 square meters. Establish a totem gate house, set up totem worship symbol buildings of Zhuang nationality on the pavement and both sides, such as bronze drums, frogs, phoenix birds, Huashan mural statues, ancient Zhuang language and various figures and scenes found in Napo, and set up pavilions to perform the religious etiquette of Zhuang nationality. The purpose is to bring tourists into a solemn and respectful cultural hall with sacred, magical and mysterious cultural connotations.

Life etiquette garden-the key landscape and activity project in the central area. Covering area15000m2. It consists of a group of Zhuang buildings surrounded by a central square. The clothing, clothing, housing, transportation and ceremony of life are mainly displayed in black, which brings a cultural journey to tourists.

(1) A gift from a flower girl-a dry-column residential building with a construction area of 200 square meters. Mother-in-law, aunt and others. Show birth customs and naming customs, such as wormwood in the door, red eggs to congratulate each other, sweet tea to welcome guests and so on.

② The jubilant Gepo-Central Square, with a total area of 6,500 square meters, can accommodate more than 5,000 people. There is a central platform, surrounded by grass slopes, Woods and bushes. Performing the etiquette of making friends and choosing spouse by songs: singing folk songs, throwing hydrangeas, singing and dancing, lion dancing, etc.

(3) A lively wedding-in a dry-column-style residential building, the custom of men in black getting married is performed: the custom of marriage and adoption within the family, drinking a wedding banquet and carrying the bride. The combination of performance and participation.

(4) Peaceful days-another group of dry-column-style residential buildings, with interconnected rooms and twists and turns, each showing a content. Clothing exhibition, demonstration of black brocade weaving and dyeing, tasting of Zhuang special food, cultural experience of Zhuang belief, and knowledge introduction of ancient forest of steles (Zhuang classics) of Zhuang nationality. Show, mainly performance, can participate appropriately.

⑤ In the other world-behind the residential complex, there are several small tile cemeteries of men in black, showing the humanized funeral folk customs and cemetery landscape of men in black. Because of psychological taboos, only a brief introduction should be made, and it is not appropriate to focus on tour guides.

extreme

I. Purpose and significance

There is a stone wall of 10 km in Huicheng Town, Xixia County, xx Province. The local people are commonly known as "Baidaduo Village", surrounded by Xinghua Village and Niutu Village, which are called "Baidaduo Village" outpost and Dongdaemun respectively. The total length of the city wall is about 20 kilometers, spanning three villages: Black Tiger Temple, Xigou and Dadi. Built on a mountain, it is intermittent. In this way, Bai Yucheng, Quyuangang, Ruoguo and Gudanyang, the nearby Chu arts, will be integrated into one and become a unique Chu culture tourist attraction in Xixia. In order to strengthen the Chu cultural tourism industry with the "Chu Great Wall" as the main body, integrate regional cultural resources, and expand the popularity and influence of Xixia cultural tourism at home and abroad, the Chu Great Wall cultural tourism project is specially planned.

Second, the planning content

1. Name of tourist attractions:

I. China Xixia Chu Great Wall Site

B. China Xixia Chu Great Wall Tourist Area

C. China Xixia Chu Great Wall Scenic Area

D. China Xixia Chu Great Wall Cultural Tourism Zone

2. Propaganda slogan:

First, the father of the Great Wall-China Xixia Chu Great Wall

B, a section of the Great Wall of Chu, half the history of China.

C. The Great Wall of Chu, a world wonder and landmark of ancient buildings

D, red and green, green mountains, red leaves like fire, snowflakes flying-look at the four seasons of the Great Wall of Chu and drink the water of Chinese civilization.

E the magical and ancient Great Wall of Chu welcomes guests and friends from all directions with open arms.

Welcome to China Xixia Chu Great Wall!

G, roaming the Great Wall of Chu, and feeling all kinds of life.

3, scenic spot construction:

First, sculpture

First, Confucius entered the car.

B. Quyuan's admonition

C, Chu soldiers, chariots

B. Chu culture exhibition hall

I. Unearthed cultural relics of Chu State

B physical objects, pictures, audio-visual materials, books, etc. Such as the Great Wall of Chu, Ruoguo, Bai Yucheng, Quyuangang and Confucius.

C, beacon tower

1. Looking at the commanding heights of the Great Wall of Chu and the surrounding mountains.

B, look at the commanding heights of the whole map near Xixia County.

D. Museum of Literature and Art

1. Arrange cultural programs according to the origin and folklore of the Great Wall of Chu.

B, according to the history and folklore of Ruokun, Bai Yucheng, Quyuangang and Confucius returning to the car, arrange cultural programs.

E. gift shop

Imitation of the Great Wall of Chu, Chu coins, weapons, bells, costumes, dinosaurs and other small toys and gifts.

B local specialties of Xixia: kiwifruit, mushrooms, fungus, August oak, papaya, chestnut, walnut, etc.

F. Baidadotz

First, repair the Baida Taoist temple

B. Provide convenient services for tourists and believers.

cave

I. Exhibition of Bat Biological Specimens

Observe that bats live in close groups.

4. Advertising video:

This is an ancient and magical land, which once shocked the world and was hailed as the ninth wonder of the world-dinosaur egg fossil group. This is the core area of Funiu Mountain Geopark in Nanyang, China, where legends of ancient sages once circulated: Confucius returned to Lu, Qu Yuan remonstrated, Li Bai, Meng Haoran, Li Shangyin, Su Zhe and Sima Guang traveled all over Xixia and left their masterpieces. Today, they are in Ruolian. Climb the Great Wall of Chu and bathe in the wind of Chinese civilization; Welcome to China Xixia Chu Great Wall Tourist Area!

5, tour guide explanation:

Dear tourist comrades, welcome to China Xixia Chu Great Wall Tourist Area.

The Great Wall of Chu is about 65,438+00 kilometers before our eyes. It is made of stone, with six gates and four beacon towers. Locals are commonly known as "Hundred Battalion Villages", and there are two outposts at the east gate, Xinghua Village and Niuling Village, with a total length of 20 kilometers. According to the inscription in front of Baidadui Taoist Temple, it was rebuilt in the 9th year of Jiaqing (AD 1804).

Next, I will introduce you to the historical background of the Great Wall of Chu. According to the Records of Xixia County, Xixia in the Spring and Autumn Period belonged to Ruokan, and the earliest ruins of Guodu in Ruokan were located in Xiecun, Dinghe Town, Xixia County. Sima Qian's Historical Records of Chu Family records that in 504 BC, the State of Wu attacked Chu and occupied the land. King Zhao of Chu was afraid and left Tancheng and moved to Ruoguo, the northern capital, which is Xixia County here.

There are still existing Bai Yucheng ruins in Lianhua Temple Hill in Xixia County. Bai Yucheng was a different city in the Spring and Autumn Period, and Bai Yucheng Site is now a key cultural relic protection unit in Henan Province. In the third year of Qing Dynasty (A.D. 19 1), the inscription of Quyuangang, which was established in Huiche Town, Xixia County, recorded that in 3 12 BC, the great patriotic poet Qu Yuan tried to remonstrate, but refused to listen, and insisted on leading troops to attack the State of Qin, resulting in 80,000 casualties and a fiasco. According to experts' research, the main battlefield of the battle of Danyang in Qin Chu was Qiyu, Danshui Town, Xixia County.

Since 1970s, tombs of Chu nobles have been found in Xichuan County, which is adjacent to Quyuangang, further confirming that Gudanyang is located in Xishui area. More historians believe that our region is the ancestral home of Chu. In Baligang, southeast of Yuandian, Xixia County, fresh water (formerly known as Jushui) is called the Great Wall River. There are Great Wall Pucun and Great Wall Post under the post, which are the main roads from Nanyang to Guanzhong, and the Chu Great Wall in the Western Regions passes through here. Our section of the Great Wall is the western section of the Great Wall of Chu, which was built in the middle and late Warring States period to prevent Qin from entering. Today, the folklore of Confucius returning to the car is widely circulated here, and the legacy of Chu culture has been preserved. The Great Wall of Chu is a living fossil left by the State of Chu during the Warring States Period.

Dear tourists, when you board the beacon tower of the Great Wall of Chu, you will be surprised to find that the surrounding mountains are at your feet, overlooking the panoramic view near Xixia County, which is one of the few commanding heights in Xixia City with an altitude of more than 800 meters.

Climbing the Great Wall in early spring, peach blossoms, apricot blossoms and begonia flowers in Shan Ye are competing to open. The whole valley is red and green, with a faint fragrance, which makes people feel relaxed and happy; Climbing the Great Wall in summer, the mountains are beautiful, the trees are dense and lush, and the Great Wall is hidden among them, just like a winding mountain dragon; Climbing the Great Wall in autumn, the red leaves are everywhere, the beautiful forests are all dyed, and the mountains are full of rosy clouds, surrounding the ancient Great Wall, like a colorful landscape painting; Climbing the Great Wall in winter, heavy snow is sprinkled on the Great Wall, which looks bleak and desolate, with the magnificence of "the scenery in the north is frozen for thousands of miles, and the snow is floating in Wan Li".

Around the Great Wall of Chu, there are mountains, water, bat caves, Chu culture exhibition halls, literature and art museums, gift shops and farmhouse hotels. I wish you all a happy life here. If you are satisfied with our scenic service, please tell your family and friends. If you are not satisfied, please tell me directly. Thank you again for coming!