Problems in Social Media Communication of Perfect Diary

First, the foundation is weak. The analysis of the establishment schedule of the perfect diary shows that the establishment time of the perfect diary is relatively short. 2. Over-marketing Perfect Diary has been launched for four years. Although it has not been promoted in a rigid way, and it has frequently appeared on the Little Red Book APP platform for a long time, due to its over-marketing mode, corresponding product dialogs have popped up in other APPs, websites and Weibo, and the phenomenon of over-marketing has appeared. Third, some enterprise promotion forms deliberately exaggerate the use effect, and the perfect diary has a similar phenomenon in the previous product promotion process.