What are the famous advertising planners in China?

In the planning industry, Ye Maozhong is known as a "ghost". Ye Maozhong is accustomed to "making market" from the place where there is no "market" and "expanding road" from the place where there is no "road". "He is very good at the overall marketing strategy of the enterprise. He is extremely good at corporate marketing planning and advertising campaign planning, such as the strength of the actor, "film contracts" constantly, there is always endless work.

Winner of China's best marketing planning case award in 97, winner of China's top ten marketing classic case planning gold award in 98, winner of China's top ten famous planning case award in 2000, specializing in the overall marketing planning and brand integration design, in practice, has formed its own theory and action system.

His monographs are "advertiser's handbook", "turn to look at the planning", "holy elephant brand integration planning documentary", "new planning concept".

In 1997, he was honored as China's top ten planners, and in 2000, he was honored as one of the top ten planners of Chinese enterprises.

Chen Rongbiao Introduction

Chen Rongbiao, who has 20 years of practical and theoretical experience in planning, is one of the pioneers of China's image planning industry and one of the practitioners of China's cultural industry. With the accumulation of years of practical experience, he pioneered the "MI" as the core of the CIS (Corporate Identification System) strategy to promote the way of work, that is, the famous "health first, after the packaging" method of modern CI strategy planning and promotion. Modern CI strategy planning and promotion method. By focusing on operability and effectiveness, it has shaped its unique strategic view and effective advertising view, with successful cases including "Give you a five-star home - BGG", "Create spiritual space - Dongpeng Ceramics Dongpeng Ceramics", "A Century of Provincial Games and a Thousand Years of Foshan--The Twelfth Guangdong Provincial Games", "China's Famous Knitting Town--Zhangchu Famous Knitting Town--Zhangcher", "Beginning of King County Sui Emperor County Today Nanhai City--Nanhai City (i.e., the present Nanhai District)", "Longguang Group", "Elite Zisha Electric Appliances", "Shantou Qiya Group", "Sichuan Exhibition Center", "Golden Rudder Ceramics", "Qionghua Art Festival", "National Dragon Boat Hometown Competition" and hundreds of other, known as Dunhuang cultural industry organizations and Dunhuang advertising company's core soul figure! The company is also known as China's "image strategy and cultural industry manipulator".

Zhu Yutong Introduction

Adopted the brand marketing international consulting agency general manager, Tsinghua University, Shenzhen Institute of EMBA class guest lecturer, China Institute of Planning researchers, China Productivity Institute planning expert committee member of the Board of Directors expert member of the theory of the new marketing advocate. Expert consultant of Sales and Market, Advertising Guide, Chinese and Foreign Management, China Business News and other media. Senior planning consultant; one of China's top ten marketing planners; Shenzhen consulting consultant industry top ten gold medal consultant; China's most influential eight planners, China's top ten marketing figure, the first China's top ten planning figure; 2 times was named "China's top ten leaders in the planning industry", "China's top one hundred professional managers", "China's top 100 outstanding advertisers" and so on, and was awarded the "China's Planning Industry Medal of Merit"; Shenzhen Management Consulting Industry Association, "2004 impact on the Shenzhen consulting industry, one of the 20 people". Published monographs "exposure of an advertiser's" conspiracy "," very planning "," marketing X files "," crack the marketing mystery "," channel conflict "," the only constant is change ". Management and other major publications: "China management consultant manual", "enterprise strategic management".

Zhang Daqi Introduction

China's vice president of planning research, 1984, East China Normal University, master's degree in literature, 1992 from the university into the marketing and advertising circle, has served as a director of planning and creation of the three well-known advertising agencies and a number of famous domestic enterprises advertising consultants, but also alone have done a number of major marketing and advertising planning cases for many brands have provided services. In 1997, he published the monograph "Betraying the Divine Opportunity - A Chronicle of Zhang Daqi's Planning", which aroused many book reviews, and then he began to give lectures in enterprises, colleges and universities, and in the advertising circle. After that, he has been categorized by some domestic organizations or books and magazines as one of the "Eight Great Planners of China", "Ten Representative Figures of China's Planning Schools", "21 People Influencing China's Planning Industry", etc. At the beginning of 2004, Zhang Daqi published his book "Selling the Sky", which attracted a lot of reviews. At the beginning of 2004, he co-authored the alternative economic readings, "The Age of Details", which was published.

Zhang Daqi emphasized that "the core of brand strategy is brand positioning, and the main problem to be solved by planning is positioning", and advocated that "advertising does not care if everyone sees it, but strives for everyone to know it, and a smart advertisement lies in the fact that it can bring about an ideal oral effect. ", advocating that "creativity is not equal to performance, performance is another thing at the same level with planning and creativity, an excellent planning and creativity should not be spoiled by a mediocre, clumsy or random performance. His "event marketing planning" characterized by creating sensational social news and his unique expression of creativity have always been praised by people in the domestic circle.

Wu Xiaoding Introduction

Doctoral student, major: economic management, professor, doctoral director

Major planning cases: enterprises involved in management consulting

Jilin Fangyuan Co. Ltd.

Changchun Municipal Government (Exhibition Hall)

Haicheng Acrylic Textile Factory 2001-12

Haicheng Baoli Plastic Company 2001-12

Dalian Haohan Enterprise Management Consultant Company Limited Development Strategy 2001-12

Jilin Huabang Career Development Company Limited (Sending Home Shopping Plaza) 2002-12

Changchun Baiyi Hall Opening 2003-11

Changchun Vantone Garden Shopping Center Planning Demonstration 2004-3

Recommender or Recommending Unit Opinion: Prof. Wu Xiaodin is a senior researcher of Guangzhou University Institute of Planning, and agrees to act as the initiator of the China Institute of Planning.

Biography of Dalin

Researcher of Guangzhou University Institute of Planning, engaged in planning, organizing and directing national projects for many years, he is good at organizing an activity in a lively and influential way by using the professional methods of a film director. While commercializing social activities, he also socializes commercial activities, blending the two to complement each other. With the credo of "never imitate others, never repeat yourself", Daelim has accumulated dozens of successful cases of large-scale social events, and "Shallow and Deep" can be used as a blueprint.

In 1998, Dalin was honored as one of China's top ten planners.

Representative works:

[China Millennium Forum]

Century convergence, ten thousand admiration. 1999, Beijing decided to choose the site to build the altar, **** to celebrate the grand event. Our researcher Mr. Dalin entered the China Millennium Forum planning committee as the chief planner, participated in the creative design, led the large-scale activities, and members of the expert group *** together completed the whole process of planning from the construction of the Century Forum, fund-raising to the inauguration ceremony.

The world's attention was drawn to the world's Millennium Celebration, which was broadcast 24 hours a day, and the China Millennium Center was included as a classic Chinese celebration scene. Subsequently, the Chinese people celebrated China's accession to the World Trade Organization (WTO) and the success of its bid to host the Olympic Games at the China Millennium Forum, which has since become the altar of ceremonies.

Biography of Mr. Chen Fang

Mr. Chen Fang is a native of Shaoxing, Zhejiang Province, a military man, the founder of Chinese planning, the first China's top ten planners, the inventor of the world's top creative techniques, a senior archaeologist, and a cultural scholar. Has been the United States and Japan and other planning experts called "creative nine paragraphs". Now he is the chairman of Beijing Creative Village Marketing Planning Company, the secretary-general of International Brand Standard Engineering Organization (IBS) China, the executive director of China Institute of Marketing Planning, the United Nations (CCC/UN) special planning experts, the United Nations (F/UN) special planning experts, and dozens of group companies, colleges and universities and various types of associations, such as the chief planner, strategic adviser.

Scientific research achievements have won the first prize of the Chinese Academy of Military Sciences (1986), the first prize of the Chinese Academy of Social Sciences and the Central Party School of China (1988), the first prize of the thesis of the Academy of Military Sciences (1992). Nearly ten marketing planning results in the world's largest and won the Guinness Book of Records.

Served companies are: FAW-Volkswagen, Dazhai Walnut Dew, North China Pharmaceutical, Shiyao, Mengniu, Tianshi Group, Tensilic, Hongta Group, Hersheng Chuangzhan, Dahongying, Senta, Skyworth, TCL, China Huacheng, China Telecom, China Agricultural Bank, China Post, Sanjiu, Hebei Xuechu, Hubei Fuhua Group ......

Mr. Chen Fang led his Creative Village team to create countless firsts in China's planning industry:

The first to plan the seed sowing of the Chinese Tea Ceremony on Mount Olympus in Greece (2008)

The first to plan the implementation of the United Nations International Branding Festival (2008)

The first to propose the establishment of the World Harmony Day (2005)

The first to propose the establishment of the World Harmony Day (2005)

The first to plan a series of public welfare activities for the 60th anniversary of the United Nations (2005)

The first to plan for the U.S. space trip (2005)

The first to plan for a space flight of live ants on Earth to conduct space experiments (2004)

The first to plan and implement Chinese branding at the Moscow Red Cross. The first to plan and implement the Chinese brand debut in Moscow's Red Square (2001)

The first to plan a 40,000-kilometer Olympic bid in the world's sports history (2001)

The first to plan and implement the Chinese Millennium Celebration (with the participation of 138 countries around the globe and live broadcast by 1,000 TV stations) (1999)

The first to do a series of market planning for the U.S. President Clinton's visit to China. The first to plan a series of marketing programs (1996)

The first to write a series of books on Chinese planning (1995-2002)

The first to advertise on the summit of Mount Everest (1995)

The first to advertise on a Soviet-American spacecraft (1994)

The first to propose the Journalist's Day, Computer Festival, Marketing Festival, Branding Festival, Creativity Festival, Health Festival and other series of creative ideas and implementation (1994)

The first to put forward the "one yuan, two bodies" cross-sea bridge and other programs (1993)

The first to put forward the "one policy, two systems" strategy to the Central Military Commission (1987)

The first to put forward the "one policy, two systems" strategy to the Central Military Commission (1987) "

......

Biography of Zheng Jianping

Vice President of the China Academy of Planning, researcher, Vice President of the Shaanxi Provincial Development Committee, member of the Shaanxi Provincial Political and Economic Research Society, and visiting professor at Xi'an Jiaotong University. He is also a member of the Political Economy Research Association of Shaanxi Province, and a visiting professor at Xi'an Jiaotong University. He founded the prestigious New Weekly and Investment Guide. Chairman of Shenzhen United Space Display Art Co.

Graduated from Xi'an Jiaotong University, he came to Shenzhen in 1989, and successively participated in the founding of New Weekly Magazine and Investment Herald, and devoted himself to China's display industry, and his creative wounds, such as the stainless steel giant statue in front of Shenzhen Museum, have become the classic works of the city's symbols, and his unique style of creation has been emphasized in the theme of planning and founding in recent years. He founded the Shenzhen United Space Art Co., Ltd. to undertake a number of large-scale domestic theme park construction projects, known as the "design sector of Zhang Yimou", was named China's outstanding planner of tourism display industry.

●In 1994, Zheng Jianping was named as the chief planner and designer of the Guangdong Pavilion of China's Social Achievement Exhibition. The pavilion won the first place of the Best Organization Award and the Best Decoration Design Award;

●In 1995, the "Exhibition of Economic and Social Development Achievements of the 15th Anniversary of the Establishment of the Shenzhen Special Administrative Region", which was master-planned by Zheng Jianping, aroused wide attention in the society, and it was one of the most modernized and large-scale exhibitions in the history of China's exhibitions, and the Shenzhen Museum won the award of "Top Ten National Exhibitions". The Shenzhen Museum was also honored as one of the "Top Ten National Exhibits of Excellence".

●In 1997, the exhibition of civilization achievements since the 14th National Congress, which was unprecedented in scale, was opened. The Guangdong Pavilion, for which Zheng Jianping was the chief planner and designer, won the first place in the Best Design and Decoration Award and the Best Organization Award, and Zheng Jianping gained the reputation of "the first person who displays in China".

●In 1998, he was the chief planner of "Chinese Dinosaur Park", a tourist boutique in Changzhou City, Jiangsu Province.

●In 2001, Chief Designer of "Sea Field Garden" Ecological Civilization Pavilion in Shenzhen.

Tan Xinzheng Introduction

Since 1989, focusing on the food industry publicity and research, founded in 1994 Sichuan Wuzhou Advertising Company Limited, has successfully grasped the National Sugar and Alcohol Commodities Fair, the "world's first conference" position, and seriously for the Shanxi Fen Liquor Factory, PepsiCo, Inner Mongolia Ningcheng Laojiao Co, Ltd. has successfully grasped the position of the National Sugar and Liquor Commodity Fair, which is the "first conference in the world", and earnestly planned for Shanxi Fen Liquor Factory, PepsiCo, Neimenggu Ningcheng Laojiao Joint Stock Company, etc. It has also successfully planned and implemented the first large-scale planning and advertisement for Anhui Golden Seed Group, Hubei Zhijiang Liquor Joint Stock Company, Guangdong Baozhongbao Group, Henan Shanggong Group, Auspicious Group of Companies, Shandong Shiliquan Liquor Group, which has received remarkable results. By the newspapers and magazines as "food business packaging planning master".

Hua Hongbing Introduction

Honors, Theories, Practices, Comments

Honors:

1, Planning Golden Key.

The West has McGuire's Golden Key, pointing to wherever will be successful. China has the golden key of Hua Hongbing. Hua Hongbing is one of the top ten planning experts jointly selected by CCTV, People's Daily Overseas Edition and China Industrial Economy, and is regarded as the "new generation of planners", and is the only national expert who holds the recognized golden key of planning in China at present.

2. Marketing Golden Tripod Award

Mr. Hua Hongbing is the winner of the Third Chinese Marketer Golden Tripod Award - the Best Outstanding Marketing General Manager Award, which is selected by the most influential and authoritative media in the marketing industry, Sales & Marketing magazine, in conjunction with more than one hundred financial and professional media, such as CCTV, and is regarded as the most influential and most influential media in the marketing industry in China. This award is selected by the most influential and authoritative media in the marketing industry "Sales and Marketing" magazine in conjunction with CCTV and more than a hundred other financial media **** with the selection, known as China's marketing sector "Nobel Prize.

3, Mr. Hua Hongbing is also the first international marketing festival "China's top ten outstanding marketing managers", China's first trainer conference selected "China's top ten trainers", "China's wine industry people of the moment "China's Top Ten Outstanding Marketing Managers", "China's Top Ten Trainers", "China's Wine Industry Man of the Year", "China's First Person in Wine Marketing", etc., all of which are honored by the industry.

Currently the director of the Beijing Hua Hongbing Marketing Research Institute

Theory

Hua Hongbing is the industry is generally recognized as "China's first theoretical warehouse".

1, the founder of the theory of Jingxin marketing

The so-called Jingxin marketing refers to precise planning, fine marketing and honest operation. The theory is generally recognized by more than one hundred successful entrepreneurs such as Yan Xijun, president of Tianjin Tianshili Group, Niu Gensheng, president of Mengniu Dairy, and Liu Chuanzhi, president of Lenovo Group.

2. Founder of 54 Golden Keys Theory of Practical Marketing

Set fifteen years of theoretical innovations and the practical experience of 300 Chinese enterprises in successful marketing, and finally became a complete set of theoretical system. Since then, the Chinese marketing industry has ended the history of copying western theories.

The 54 Golden Keys is the first complete set of marketing theory system in China since the reform and opening up, which is not from the perspective of 4P, 4C or 6P, but from the perspective of six core competitiveness, including customer, product, channel, competition, communication and strategy, which is a brand-new interpretation of China's version of "Philip Kotler". Kotler". The theory has guided more than 150 successful brands in China and abroad, such as Wanglaoji Pharmaceuticals, the most popular century-old brand in the Chinese market, and Huiyuan Juice, the king of fruit juice in China.

3. He has written more than 10 theoretical monographs, such as "All Weather Marketing", "Reverse Marketing" and "Strong Brand and Strong Marketing", which have strongly shaken the traditional marketing theory world.

In early 2004, Beijing University, Fudan University in Shanghai, Guangzhou University and other well-known institutions of higher learning to form a "Hua Hongbing marketing theory research group", began a set of new and practical theory of academic research.

Practice

Theory is rooted in the actual practice of each market. Hua Hongbing has served as special assistant to the president of Huiyuan Juice, planning director, Motorola northern region advertising chief planner, Guangdong Wanglaoji Pharmaceutical planning general consultant, planning director of Tianjin Tianshili Group, general manager of Guizhou Chishui River wine marketing, planning director of Guizhou Jinsili wine, Shanxi Cosmonautics Pharmaceutical chief planner, general manager of the sales of Tongluo Pharmaceuticals and other more than 30 well-known Chinese and foreign enterprises in the field, from 1994 to the present each year The most red-hot batch of brands on the market are almost all related to him.

When Hua Hongbing planning to operate any brand, competitors in the same industry do not dare to relax, eager to study the marketing strategy of Hua Hongbing. No wonder in 2003, Hua Hongbing was more than a hundred professional media at home and abroad as "China's most popular planner".

Planning Huiyuan juice to become China's first. In the Huiyuan Juice business stage, Hua Hongbing and Huiyuan Juice President Zhu Xinli together with the interpretation of a modern myth, so that Huiyuan Juice from a Beijing brand with one year to create China's first sales.

Planning Tianshili Group modern liquor. In the listed company Tianshili Group to develop a large health industry, Hua Hongbing and Tianshili Group President Yan Xijun *** with the planning of modern Chinese medicine technology innovation with the application of modern liquor Jinshili wine, became the brightest new star of the liquor industry in China in 2003.

Planning Guangdong Wanglaoji Pharmaceuticals. 2004, the fastest rise in product awareness to be counted on the century-old Wanglaoji Pharmaceuticals. The slogan "If you are afraid of fire, drink Wanglaoji" has been heard all over the country.

In 2004, he became the chief planner of Maoyan red wine industry. Hua Hongbing once again launched the third wave of China's liquor revolution

Lin Liyuan Introduction

President of the China Institute of Planning, President of the China Institute of Regional Economy, Professor of the Department of Management of Guangzhou University. He has long been engaged in teaching and research on talent quality. He is the author of "Management Talent Quality Cultivation" and "Modern Chinese Talent Expansion Training Series (8 books)" and other monographs with 5 million words. He has been widely praised by university students and all walks of life.

Mr. Lin Liyuan is a deputy to the Guangzhou Municipal People's Congress, the marketing director of the Guangzhou University Marketing Department, the chairman of the Guangdong Esperanto Association, the director of the Chinese University Marketing Research Association, the director of the Chinese Marketing Association, and the fourth vice president of the Guangzhou Andertwistle Quality Education and Training School. He is devoted to educating people and serving the society, which is the foundation of his career and also his final destination.

Bei Bing Introduction

Doctor of Business Administration, China's top ten outstanding planning experts, China's top ten tourism planning experts, China's reform and opening up of thirty years of planning icons, IBF International Branding Alliance China Expert Committee, China Planning Expert Committee, China's Tourism and Culture Expert Committee, Hunan Provincial Tourism Planning Review Experts, Hunan Province, Executive Director of Hunan Hunan Cultural Institute, Executive Director of Hunan Province, Hunan Provincial Hunan Cultural Institute. Executive Director of Hunan Marketing Association, Executive Director of Hunan Hunan Culture Research Association, Chairman of Hunan Vision Management Consulting Co., Ltd, Chairman of Hunan Vision Tourism Planning Center, President of Hunan Vision Enterprise Culture Research Institute, Director of Tourism Planning Center of Hunan University Design Research Institute.

Academic research direction: enterprise strategic management, enterprise culture management, regional tourism economy and tourism planning.