What is the best sales model of agricultural and sideline products?

The main sales channels of agricultural and sideline products are: farmers' markets, large businesses, individual supermarkets, physical stores, e-commerce platforms, door-to-door procurement, marketing, exhibition marketing, advertising marketing, telemarketing, direct selling, WeChat merchants, social marketing and so on. According to these channels, we summarized the main sales modes of agricultural and sideline products: traditional entity marketing, product distribution channels, micro-e-commerce mode, social commerce and direct sales.

Among them, traditional entity marketing and product circulation channel marketing are what we have been doing, such as local agricultural products stores or supermarket channels and farmers' market channels. However, under the new business model of the Internet, our agricultural and sideline products will also develop into micro-e-commerce and socialized new retail, and the proportion of sales will continue to rise.

For entrepreneurs, we will focus on the analysis: socialized commerce is a new retail model that uses socialization from the media. We see that the short video talents of agriculture, countryside and farmers now have millions of fans. They can shoot short videos every day to sell local products, and also recommend travel, ecological experience sightseeing, health care and so on. This new model is more suitable for products in the field of agriculture, countryside and farmers.

Because the traditional marketing model has a large investment and high operating costs, for example, we need a lot of money to do marketing advertising and promote operations when we enter the supermarket offline and enter the circulation channel. The investment in all aspects of the channel is very large, with various expenses and costs, and the socialization from the media can allow entrepreneurs to operate at a small scale and low cost.

Third, agricultural products should pay more attention to social tools such as short videos and live broadcasts. For example, live broadcast is the best marketing tool for agricultural products and the core of scene marketing. Short videos are a means of socializing and sucking powder. As long as you have brand-new traffic and the influence of your own star, you will make money and sell goods.