How to apply illustration to outdoor advertising design?

I believe everyone is familiar with the commercial illustrations on the bus. The application of commercial illustrations in public transport advertisements can easily lead to new popular concepts and play a very important role in the promotion of products and services. Because the bus itself is very mobile, many people contact it every day, which greatly improves the information reception rate of bus advertisements. Modern bus advertisements adopt advanced high-tech skills such as digital portrait and body painting, which greatly improves the communication effect and visual quality.

Second, poster advertising.

Posters are widely used in advertising design, generally scattered in various public places, and generally convey visual information in the form of graphics and words. Posters are mostly based on commercial illustrations, with flexible and diverse forms of expression, paying attention to the application of design ideas and methods, and being able to have a close communication with people, which is an advertising method with public affinity. Illustration uses the method of pattern expression, based on the principle of unity of beauty and practicality, to make lines and shapes clear and vivid.

Third, street sign advertisements.

Street sign advertisements include advertisements on roofs on both sides of urban main roads and advertisements on building walls. , generally located in areas with large traffic, convenient transportation and broad vision. Excellent commercial street sign illustrations have strong visual appeal, which can instantly attract people, and implement different strategies according to the advertising creativity of different customers, so that people can obtain accurate advertising information. The visual language they use is often commercial illustrations in flat or cartoon colors.

About how illustrations are applied to outdoor advertising design, Ivy Bian Xiao from Global will share with you today. If you are interested in website design, page layout and image processing, I hope this article will be helpful to your study or work. If you want to know more about the materials and skills of graphic design, you can click on other articles on this site to learn.