Traditional Culture Encyclopedia - Traditional stories - Why do more and more people like Guo Chao brand? Comparatively speaking, what are the advantages of the national tide?
Why do more and more people like Guo Chao brand? Comparatively speaking, what are the advantages of the national tide?
1. Because it is more in line with the aesthetics of young people. The national tide is the unity and reappearance of various symbols, including the symbols at the level of China's traditional cultural identity, such as the national symbols marked by national totems; It is also a symbol of the integration of traditional culture and modern fashion in China; As well as China, Chinese characters and other symbols representing China's national image, to stimulate the identity of China ethnic groups. "Ice pier pier is the emotional counterpart of China's image. Consumers' enthusiasm for buying is so high that what they value is their rich emotional connotation and symbolic value. The construction of Guo Chao brand is helpful to expand domestic demand and stimulate the economy. Nowadays, the tide of domestic products has entered a brand-new pattern, which is not limited to the new domestic products themselves, but the all-round rise of Chinese power behind various fields such as culture, science and technology.
Because one advantage of these trendy brands is that designers are young and can better grasp the individual needs of contemporary young people. Guo Chao's style is more integrated with China's unique strong Chinese style, and its style and tailoring are more suitable for Asians' physique. Relatively speaking, some European and American fashion brands do loose and large-profile styles, which is somewhat neglected for us. Moreover, the charm of Guo Chao's combination of various elements is beyond the reach of many other brands. Many Guo Chao brands are willing to study Guo Chao elements deeply and make more detailed design and layout.
3. Although I can't say that the clothes of young people in China have made much progress, there are indeed more people paying attention to their clothes and their brand awareness has improved. This speed is too fast for the domestic traditional clothing industry to respond at all. These traditional clothing enterprises that still seriously underestimate the aesthetic level of Chinese people and do not take the initiative to transform will be eliminated and replaced by new brands with keen sense of smell. It's not that they can't make beautiful clothes, but they can't believe that China people's aesthetic ability will improve so quickly. If you are eager to make more fashionable clothes that are different from the past, if you go beyond the aesthetic scope of the brand audience, you will lose the original audience.
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