How to innovate the insurance marketing model

Response: How to meet the needs of customers in the insurance marketing process?

Focus on summarizing the following points:

First, in the marketing process to insurance products for the purpose of service and commitment to the immediate interests of customers to do a good job of financial planning for insurance, in order to create market conditions conducive to the creation of customized personalized marketing services and programs for customers.

Secondly, in the marketing process to the product in pursuit of excellence, to the legal provisions of insurance products, detailed explanation and description of other matters for customers, to senior insurance consultants for customers to teach insurance-related knowledge and requirements.

Third, in the marketing process to do a good job in the insurance salesman's career development planning, in order to do a good job in the salesman's business knowledge and business skills related to vocational training, in order to do a good job in the insurance salesman and customer service terminals of the complaint handling and related issues and requirements.

Fourth, in the marketing process in order to disseminate the medium of insurance products for customers preferred and trusted by the cooperative brand, customer-centered thinking of the value and needs of the customer to provide customers with letting the added value and value-added insurance services.

Fifth, in the marketing process to sales representatives to actively drive the sales team's cooperation, dedication, dedication of the spirit, as well as enthusiasm, persistence, the pursuit of passion for the work, in order to enhance the cohesion of the sales team and appeal to go all out and actively involved in the cause of the insurance, in order to dutifully and conscientiously do their jobs and requirements.

Sixth, as the insurance marketing industry, can be better for customers for the new concept of product market positioning, can better provide customers with the most suitable products and insurance types, can be closer to the masses, serving the needs of the masses, to the insurance industry ahead of the globalization of the field of vision, in order to actively develop and forge ahead and continue to seek recognition of the market for the product brand, in order to actively plan for the credibility of the insurance product and the credibility. credibility.

Thank you!

Extended reading: insurance how to buy, which is good, hand to teach you to avoid the insurance of these "pits"