Why did Wang Bingbing become popular?

Wang Bingbing, a female reporter of CCTV, continued to become popular in recent two years and quickly became a phenomenal figure in the media. Not only in the industry, "Why Wang Bingbing became popular" has also become one of the hot topics of academic concern.

According to public information, Wang Bingbing, a reporter from the Central Radio and Television General Station, released a video entitled "Reporter Wang Bingbing: Happy Grass" on the official account of CCTV News on September 22, 2020, so there is no need to worry about being "bald" anymore. Reporter Wang Bingbing's sweet looks and professional skills in the video were successfully "captured" by the netizens, and the video was played more than 5 million on the first day.

The reporter noted that the magazine Southeast Communication, a subsidiary of Fujian Radio and Television Group, recently published a paper named Zhou, a doctoral supervisor of Shanghai University, and a graduate student of the School of Journalism and Communication of Zhengzhou University, "An Analysis of the Transformation Path of Journalists in Mainstream TV Media —— Taking CCTV Journalists as an Example". This paper specifically analyzes the actual path of reporter Wang Bingbing who appeared in CCTV news.

The article holds that as a CCTV reporter, Wang Bingbing successfully "went out of the circle" with the label of CCTV news, and achieved perfect cross-media linkage. Wang Bingbing can stand out among many excellent female CCTV reporters because of her personalized reporting strategy. Different from the serious reporter image of CCTV in the past, Wang Bingbing reshaped the professional portrait according to the multi-dimensional needs of users, broke the barriers of stereotypes, disenchanted the traditional professional identity of journalists, reshaped the budding news sense and catered to the aesthetic needs of users of new media platforms. In the media environment, journalist Wang Bingbing is no longer a single symbol, but a news disseminator with personal subjective consciousness.

The article analyzes that the success of CCTV reporter Wang Bingbing provides a possibility for the younger transformation of journalists in mainstream TV media. However, it is undeniable that Wang Bingbing's entry into the young group is not due to his own efforts, but the result of various joint efforts. After Wang Bingbing became popular, there are still many problems worth thinking about.

The article also believes that the successful transformation of journalists in the camera has brought considerable viewing data to the mainstream TV media, changed the single media image of users in the past and created exciting communication effects. However, based on the reporter Wang Bingbing's transformation practice, we can't ignore that there are also some problems in the process of reporter transformation: First, the fan culture craze under the worship of Yan value leads to the news losing focus and the user's attention shifting; Second, the interactive real-time barrage of the new platform dispels the seriousness of news, and users gradually become vassals of entertainment; Third, the reporters' private topics appearing in the camera occupy the public discourse space, and the significance of rational dialogue no longer exists.

Returning to the industry perspective, the above article concludes that the road to reporter transformation is not overnight, and there are still some hurdles to cross. We should be soberly aware that the mainstream TV media are using reporter powder.