The reasons of media convergence

With the development of media technology and the further combination of media organizations, "media convergence" has become a ubiquitous and far-reaching phenomenon.

On the one hand, with the progress of satellite technology, digital technology and network technology, and the all-round penetration and application of these technologies in radio, television, communication and other fields, the boundaries of traditional media are gradually blurred, new media forms emerge one after another, and the functions that media terminals can realize are gradually becoming stronger.

On the other hand, the development and progress of socio-economic and cultural trends triggered the fragmentation of social strata, and then extended to the fragmentation of the market and the fragmentation of the audience. The mass era has transformed into the focus era, and the media audience has changed from the role of one-way readers in the past to users who need tailor-made entertainment and information services. The interaction between media and consumers is more full, and the media industry is meeting the needs of consumers with increasingly rich information and entertainment elements.