What is the background, purpose and significance of the questionnaire?

The purpose of questionnaire survey is to understand the respondents through closed questions and open questions on the questionnaire. The significance lies in collecting sufficient, true and effective information, serving other activities and strategies of enterprises and institutions and providing reference for management departments. The department that uses market research can be the management of enterprises, companies, organizations and any enterprises and institutions.

The so-called questionnaire is a set of questions related to the research goal, or a form of questions compiled for investigation, also known as questionnaire. It is a common tool for people to collect information in social investigation and research activities. With the help of this tool, researchers accurately and concretely measure the process of social activities, and use sociological statistical methods to describe and analyze the quantity in order to obtain the required survey data.

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Questionnaire survey can be divided into paper questionnaire survey and network questionnaire survey according to different carriers. Paper questionnaire survey is a traditional questionnaire survey, and survey companies distribute these paper questionnaires by hiring workers to collect answers. This form of questionnaire has the disadvantages of troublesome analysis and statistics results and high cost.

Another kind of online questionnaire survey is that users rely on some online questionnaire websites, which provide a series of services such as designing questionnaires, distributing questionnaires and analyzing results. The advantage of this method is that there is no geographical restriction and the cost is relatively low. The disadvantage is that the quality of the answer sheet cannot be guaranteed. At present, surveymonkey, a foreign survey website, provides this method, and there are questionnaire networks, quiz stars and survey schools in China.

Baidu Encyclopedia-Questionnaire Survey