Characteristics of new media

New media allows users to interact with the brand. In traditional media, users are the passive recipients of information, while in new media, users can actively participate in the dissemination of information. For example, some Q&A websites on the Internet can allow users to communicate with companies, and this communication is relatively real and effective.

Secondly, the new media is less restricted by time and geography. The dissemination of information in traditional media is limited by time and geography, for example, radio and television programs generally have a fixed listening time every day and need to be at home to listen to or see. The dissemination of information in new media is relatively more flexible. With the popularization of the Internet, cell phones and tablet computers, people can access the Internet and browse information through these devices almost anytime.

Additionally, there are no longer geographic restrictions. An airplane ticket, for example, can take people to all corners of the globe.