What marketing ideas does the bank have for a good start in 2022?

With the combination of "going out" and "please come in" as the core, we practice the "package model" and adhere to the trinity marketing model of hall marketing, community marketing and visiting marketing, constantly expand new customer groups, expand the stock of regular savings customers, maintain and develop core customer resources, and lay a solid foundation for the steady growth of regular savings. In 2022, our marketing ideas are as follows:

1, hall marketing. Form three stepped marketing posts with retail CEO as the core, lobby manager, individual account manager and teller on duty, firmly lock customers and carry out marketing activities in all directions. Further analyze and guide the key and difficult issues in customer business, and effectively promote the smooth completion of deposit business.

2. Community marketing. Form a good situation with individual account managers as the main line and all staff performing their duties. In the past, private account managers played a key role in maintaining the old community and expanding the new community.

Keep close contact with mature community workers and activity captains. Strive to expand the scope of cooperation, deepen cooperation in an all-round way, and achieve the goal of tapping new customers and maintaining quality customers through community activities. Deepen the excavation of community resources through old and new ways.

3. Visit marketing. Docking branches "sink" weekend marketing activities to attract customers from all over the world to handle deposit business in banks. At the same time, communicate with branches, help employees, share experiences and improve marketing strategies. Adhere to the working day to carry out marketing activities outside the bank and around the branches. Normalize daily marketing and combat readiness, temper the team, enhance marketing strength and ensure the effectiveness of various marketing activities.

Customers facing a good start

1. Incremental customers: an important source of expanding customers. The outlets need to "go out", acquire more new customers, enlarge customer plates and create more marketing opportunities. Outreach is an increasingly hot topic in recent years. It is an indisputable fact that competition extends beyond outlets, from small and medium-sized banks to state-owned banks to take the initiative to respond.

2. Traffic customers: "going out" is for "please come in", and "please come in" customers are traffic customers of outlets. Such customers have contributed to the basic business and channel products of outlets such as deposits and wealth management, and are also the direct recipients of the experience improvement of outlets. When their services are in place, they will naturally transfer to existing customers.

3. Stock customers: the main business source of outlets, but the degree of development is not high. On average, 60% of customers in each outlet are sleeping, and there is no transaction flow at ordinary times, and there is no maintenance at critical times, which is a state of free-range. Once you have a good start, your existing customers will become incremental customers of others.

If you want to make a good start, you must do these three types of customers well; With the development of the times and the change of the market, we must adopt new measures and ways to adapt, the most important of which is the effective combination of online and offline, which leads to online batch operation through offline acquisition, and then feeds back offline activities through online operation, thus forming an effective process.