Traditional Culture Encyclopedia - Traditional stories - The bottleneck of traditional micro-business, social new retail under the micro-business should be how to transform?

The bottleneck of traditional micro-business, social new retail under the micro-business should be how to transform?

Micro-merchants have been in the wind for several years. And today for many friends who do micro business has been to maintain the traditional mode of operation, in the circle of friends frequently released ads, in the group frequently released information, often these are difficult to get the recognition of customers. In the beginning, may get some curious customers attention, try to buy, but with the loss of time, we are clear that this mode of operation, no freshness, micro business product sales will gradually decline. We now call the micro business for the traditional micro business, because the micro business crazy money-making era is in the e-commerce law came out before the use of multi-level model, that time any platform is divided into at least 6 levels. For example: we must have heard of, 10 million co-founders, 2 million strategic partners, half a million dealers, 100,000 special dealers, 20,000 agents, three thousand VIP it. This common traditional micro business hierarchical agent model has a hard injury, is the change of external regulations. After the e-commerce law came out can only be divided into 3 levels, and does not allow the emergence of capital disk. So many platforms do not dare to collect the agent's payment, only dare to let the agent all the goods or set up a virtual warehouse, on behalf of the customer to keep the goods. If we refer to the S as the platform end of the dealer as the B end of the consumer as the C end, then. Micro business is hard to StoB1-B2-B3-B4-B5toC most of the goods are in the B end did not flow to the C end. For example, we all know a certain lipstick. How much lipstick can a person wear in a year? Most of the goods are pressed at the B end and cannot be sold. Therefore, if you have not yet made it to the top of the micro-business food chain now, it will be more difficult to do the market, because the layers are getting less and less, the goods will be more and more difficult to sell, you think you are a distributor, but in reality, you are already the C end, the risk of losing money appeared. You may not be afraid to invest money to take the agent, but you have to let your friends around you to follow you to invest money to take the agent, they will not be able to disperse the goods to the terminal smashed in the hands of your money earned is not solid and not lasting. Also hurt the network, the loss outweighs the gain, some suffering only they know. Social e-commerce quietly rose, this year's micro business community, quietly changed a lot. Traditional micro-merchants practitioners are shrinking, but we will find that the group of individuals who sell things through personal, is actually expanding. Pinduoduo, not to mention, lightweight, purely by the model to win, in last year's double eleven Hou once exceeded the market value of Jingdong, is a typical social e-commerce. Purely by mode outside, there are some community people, community distribution, community group purchase, are relying on individuals in the sale. In fact, this year's micro. Letter retail scale, at least on the trillion, the growth rate is very fast. Micro business is supposed to sell through wx, but the real micro. Letter retail in the rise, while the traditional micro business is shrinking. This shrinkage is inevitable, not to mention the traditional micro-merchants exaggerated propaganda reputation is not good, the traditional micro-merchants after-sales, compared with the micro-merchants social new retail, but also very backward, and can even say that most of the micro-merchants do not have after-sales. Seeing this trend, the traditional micro-merchants need to transform is the general trend. Although the bottom of the traditional micro-merchants are still there, but, unchanged, five years ago is to seize the trend of the rise of the mobile micro-merchants did micro-business achievements of their own micro-merchants, today, micro-merchants transition social e-commerce is the real trend, so do not recommend in the traditional micro-merchants in the war. Share a few investment model play: 1, 2 +1 Chain Reward Mode System Introduction: (1) to become an agent: conditions: join the area of any consumption of 499 yuan, to become an agent (commodity selection, not specified), you can generate their own promotion code. Promote the proceeds of the first single 100 yuan, the second single is also 100 yuan, (2) to become the boss: conditions; to complete the direct push 2 single upgraded to the boss, enjoy the inter-push rewards. (3) become the "boss", direct push reward: 300 yuan / single, umbrella No. 1 position and No. 2 position between the push reward: 200 yuan / single 2, the new retail level difference mode introduction membership packages how to upgrade (order accumulation is not cleared, 1 box is equal to 5 single) a **** there are six grades, respectively: VIP, district, county, city, province, region, become an agent. Provincial generation, large area to become an agent is after the VIP level: share a single experience suit profit: 18 yuan, a box of profit: 70 yuan, 5 boxes of profit: 350 yuan. Group 10 single upgrade district generation: district generation share a single experience suit profit: 23 yuan, a box of profit: 100 yuan, five boxes of profit: 500 yuan the whole upgrade link and so on: between the six levels, the difference between the experience suit is 5 yuan, the difference between a box of 30 yuan, the difference between the five boxes of 150 yuan. 3. mode summary of the payment of the success of the agent can become an agent, recommending the two agents can become the boss! The third line to start before you can get / team rewards / team leveling rewards, in the return of capital at the same time you can get the identity of the permanent income when the standard is not met, in the event of direct push with the leveling incentives need to deduct the fee to the balance of the help fund to become an agent identity, will contribute to the two subordinates to their superiors. Copy Editor: (WOAOKk) industry exchanges can be private letter attention