"I am the founder" teamed up with e-sports player VSPN to lead the new trend of TV reality show.

Public trust. Com 65438+1October 1 1 Recently, Tencent Zhongchuang Space, Hainan Ecological Software Park and Zhejiang Satellite TV jointly created a large-scale innovation and entrepreneurship reality show "I am the founder" led by well-known entrepreneur Dong Mingzhu and star investor Ren Quan, and co-planned and produced the last two special programs with top domestic e-sports events and content operator VSPN.

It is reported that this special program will no longer reproduce the simple outdoor game story reality show form, but lead the star entrepreneurs into a shed with a brand-new set, and conduct a contest without script, unlimited but highly brain-burning, making it a reality show full of e-sports.

This is also the first time that traditional TV has adopted the form of e-sports that young viewers love, or it will become a new trend of reality TV.

In recent years, outdoor reality shows have been deeply influenced by Han Zong. Some scenes specially arranged by the director are very attractive. The first ten issues of "I am the founder" are also positioned as outdoor entrepreneurial reality shows, which were originally set as commercial reality shows. However, judging from the entrepreneurial experience and their own characteristics, the program group gradually found that the mode of getting along with entrepreneurs is similar to e-sports! For this reason, Zhejiang Satellite TV invited VSPN***, the top domestic e-sports company, to create a special program "I am the founder" to get rid of the limitations of traditional manual arrangement and inject the antagonistic, fair, brain-burning and unpredictable e-sports core into traditional variety shows.

Since the program is made in the form of e-sports games, balance and antagonism are the core elements. In order to make entrepreneurs "fight", the program group took great pains to turn the program directly into a game. The production team of VSPN revealed that when making such programs, they would invite professional programmers to write a large number of winning and losing rules, game trigger conditions and hidden conditions, and use the programs to debug rationality. And specially invited the game balancer of "The Legend of the Sword and the Chivalrous Man" to make the game numerical balance system and level setting to ensure the fairness of the game. Moreover, the concept of competition is introduced, which gives consideration to antagonism and fairness, and provides a scriptless and infinite arena for star entrepreneurs on a sufficiently complicated rule and a broad competition platform. The effect of the program will be more realistic and vivid than manual arrangement. Anyone familiar with variety shows knows that this is the first time to make a program by developing games.

The last two special programs of "I am the founder" will also be broadcast on June 5438+1October 12 and June 5438+09. I look forward to the brilliant performance of Dong Mingzhu, Ren Quan, Wang Kai and other business wise men in this battle of wits.

Variety is vertical, and e-sports brain-burning programs attract new trends.

E-sports is a rapidly developing vertical field, with a considerable number of audiences and fans around the world. What we used to think of as e-sports was just a competition between players. However, in recent years, it has developed into a comprehensive industry including competition and pan-entertainment, and the variety show of e-sports has also set off a new whirlwind. Tencent and Wang Sicong are both very interested in the development of e-sports.

As far as we know, there are very few variety shows of e-sports brain burning at present, and the well-known domestic e-sports brain burning reality show "The Lying Man" produced by VSPN 2065 438+05 is one of the representative works. The program mainly invites several e-sports stars to play brain-burning competitive games such as "Wolf Man Killing", "Killing Game" and "Texas Hold 'em" to show the true side of the stars in the form of reality show. "The Lying Man" has been broadcast for five consecutive seasons, and its production level has reached the level of satellite TV. The maximum number of online viewers in a single episode reached 3.75 million. The cumulative broadcast volume in the first four seasons exceeded 60 million. In the second and third seasons, the scores on the Douban platform reached 9.3 and 9. 1 respectively, which even made the game "Wolf Man Killing" popular among many young students and white-collar workers.

E-sports entertainment cross-border production team came into being.

It is precisely because of the success of e-sports pan-entertainment programs such as "Lying Man" that the team of Zhejiang Satellite TV "I am the founder" will find a program production team VSPN with many years of successful experience in brain-burning competitive games. VSPN is a newly established e-sports event and e-sports pan-entertainment content operator, which was established by NiceTV and PLU, two domestic head e-sports event operators, in June 20 16. It is understood that the core members of its program production team have led or participated in various large-scale variety show groups in traditional media, such as The Voice of China, Are You Normal, Paramount Tonight and so on. As well as the pan-entertainment work "The Big Event" of the Internet media, it can be said that it is to deploy elite soldiers from various subdivisions of entertainment variety.

Although the team members are experienced in the production of traditional variety shows, the VSPN production team said that it took a long time to create a new form of e-sports brain-burning variety show. A few years ago, the e-sports industry had a lot of cross-border cooperation with the entertainment industry in order to catch up with the pan-entertainment. These bold attempts and explorations often ignore the characteristics of e-sports stars themselves, and the final response is flat. E-sports stars are more likely to train their game skills, strategies and adaptability indoors for a long time. Outdoor running and jumping ability is not a strong point, but participating in such programs can not show their advantages. According to their own observation, the VSPN team found that instead of forcing e-sports stars to do things they are not good at, it is better to cater to their characteristics and do programs. In order to win in competitive games, e-sports stars are usually very good at thinking strategies. They are good at logical thinking, quick response and strong competitiveness. Therefore, we should find them to play e-sports brain-burning games such as "Wolf Man Killing" and "Want Want Killing" to stimulate their potential and spark their wisdom. Star entrepreneurs all have the same problem-intelligence rather than operability, so this cooperation can be said to be a hit, belonging to the VSPN production team.

Traditional variety shows are king from stars to content and production. Now, Zhejiang Satellite TV and e-sports company VSPN are trying to co-produce the program "I am the founder". E-sports people use e-sports mode to produce TV-level variety shows, which can be said to be "grasping young users as kings" and will surely lead the new trend of TV reality shows.