How do enterprises make money by using e-commerce platform?

With the development of e-commerce in full swing today, many traditional enterprises have begun to test e-commerce and regard e-commerce as the second growth point of interests. How do they make a profit? Xiaobian will analyze the main profit models of B2B enterprises in China at present.

At present, there are two types of domestic B2B e-commerce models. One is that large enterprises build their own B2B e-commerce websites to carry out e-commerce, and enterprises reduce costs and increase sales through e-commerce, such as online procurement and online distribution launched by Haier and Lenovo.

The other is the third-party e-commerce platform. There are more than 3 million small and medium-sized enterprises in China. Due to the limitations of small and medium-sized enterprises, only more than 2 million have websites.

With the continuous improvement of SMEs' awareness of B2B websites, most SMEs should conduct e-commerce and network marketing through third-party e-commerce platforms. Such as publishing and inquiring supply and demand information through the third-party e-commerce platform, conducting online communication and business negotiation with potential customers, etc. Third-party e-commerce platforms are divided into two types: comprehensive platforms. Refers to e-commerce websites that can serve many industries and fields, such as Alibaba, Netsun business treasure, HC, global sources and China suppliers. Industry verticality platform. Specify an e-commerce website located in a specific professional field. Such as China Chemical Network, China Medicine Network, China Clothing Network, China Textile Network, Electromechanical Home, etc.

The following are the main ways of B2B profit model in China:

1. B2B profit model-advertising

1. Text advertising: keywords, text links, information articles embedded with different colors of text

2. Picture advertising

3. Dynamic advertising flash

4. advertising alliance shared advertisements on well-known websites

5. Mail advertisements <

2. Hot words go directly to shops or corporate websites.

3. B2B profit model-sales of own products

1. For example, China suppliers of Alibaba, Chengxin Tong

2. Management software of the industry

3. Website membership level

4. Enterprise website building

4. B2B profit model-value-added services

1. Customer messages, cutting-edge information SMS services and

5. Industry development report

6. Website data analysis report

7. Expert online information service.

8. senhu publication

5. B2B profit model-transaction

1. transaction commission

2. payment service

3. online business intermediary

4. online auction

5. Witkey reward

6. logistics service. This will reach the later stage of Internet development

VI. B2B profit model-offline service

1. Network marketing planning

2. Training

3. Exhibition

4. Industry chambers of commerce, seminars, summit forums, etc.

5. Group buying

VII. B2B profit model-business cooperation

.