How to calculate the effective interaction between enterprises and consumers

Rule 2 of interaction between enterprises and consumers: establish relationships.

We live in an era of participation, with more than 2 billion consumers interacting online every day. If you want to win their attention and reach out to them, you must let consumers know that you value them very much and are willing to invest time and energy to build relationships. Your goal is not just to attract their attention. For a close relationship, its symbol is the connection and input in this relationship. Developing relationships with community members can instill vested interests in them slowly.

Rule 3 of interaction between enterprises and consumers: Need to be "transparent"

Everyone expects and deserves respect, which requires transparency. In this "age of participation", any small matter will inappropriately trigger negative and possibly lasting strong opposition. Once you have established a relationship with your members, you must honestly tell them what they are asked to do, why they should do it, and how to realize the value proposition of one of the golden rules.

Rule 4 of interaction between enterprises and consumers: brand participation

It is not enough to just build a brand social media page. Once you become a brand, you should devote yourself wholeheartedly. Nowadays, consumers think that every brand has done this. They judge the brand according to your effect. In order to stand out and make effective use of the brand, we must also involve the top management of the company from top to bottom. In fact, customers attach great importance to contact with senior management, but senior management often does not participate in direct consumer communication. Hosting real-time chat and communicating with consumers on blogs can promote high-level participation. Remember that dialogue is a two-way street.

Rule 5 of interaction between enterprises and consumers: show the effect

Feedback to community members on the value of their participation is the best practice of community management, because it is not only an expression of gratitude, but also a proof that you have been listening carefully and have not wasted their time. Everyone wants to know that they are valuable and contribute. Providing feedback to members means letting them know what you have learned or gained from their contributions.

Law of interaction between enterprises and consumers 6: recognition and reward

Invisible praise and rewards are very important to strengthen the internal participation motivation of customers' community members. Praise your personal contribution, and you will once again create a more belonging experience in the community. In addition, it is necessary to use the existing technology to encourage the participation of community members through the use of game skills and badges, points and access rights.

Rule 7 of Business-Consumer Interaction: Attractive Content

This may be a point that many brands are aware of but often do not perform well. People naturally like interesting content. In order to create attractive content, customer community managers should play multiple roles, including copywriter, photographer, cameraman and content planner. Of course, we must first determine what kind of voice and tone the brand should convey on the Internet, so as to fully reflect the brand's personality and image.