What is the prospect of the e-commerce industry of glasses? What is the biggest bottleneck at present?

Good prospects. According to the prospective industry research institute's China glasses industry market prospect and investment forecast analysis report (20 16-202 1), at present, there are about 60,000 glasses retail stores and about 12000 glasses retail enterprises in China, with annual sales of about 56 billion yuan, plus market terminal sales of about 5 billion yuan, and e-commerce sales of about 60,000. Among them, optical e-commerce only accounts for about 9% of total sales.

First of all, Internet-based e-commerce has not fundamentally changed the current situation of domestic consumers' demand for glasses. Faced with a huge population base, the combination of e-commerce and traditional glasses retail enterprises is far from meeting people's demand for convenient glasses services, and the market potential of glasses consumption is still huge.

Secondly, the impact of e-commerce on traditional glasses retail enterprises does not come from grabbing market share. On the contrary, in a deeper sense, the popularity of the Internet may also accelerate consumers' awareness of glasses and make glasses consumption more active. In addition, it can also be seen that the e-commerce model has great potential in the future market.

Finally, the biggest impact of the Internet on traditional glasses retail enterprises comes from the transparency of product prices. Reducing product profits and providing more cost-effective products are the key points that really touch the nerves of physical retail enterprises.