Creative thinking course teaching in the era of media integration

Creative thinking course teaching in the era of media integration

I believe that many people have had the experience of writing a composition and are familiar with it, especially argumentative essays, editorials, comments and post-reading feelings. So what kind of argumentative paper is good? The following is a discussion paper on the teaching of creative thinking course in the media age. For reference only. Let's have a look.

abstract:

Traditional media and new media are constantly merging and innovating, and the demand of various media for communication talents has also changed under the new situation. By thinking about the changes in the demand for communication talents in the era of media convergence, this paper puts forward the importance of cultivating innovative ability of news communication talents, and explores the teaching innovation and practice of creative thinking course, hoping to provide reference for cultivating innovative ability of news communication talents.

Key words:

Creative thinking; Innovative ability; Teaching innovation; Practical exploration

Introduction:

With the popularization and development of Internet technology, an era of media convergence has arrived, which integrates traditional media and emerging media, communication concepts and technologies, media and audiences. With the continuous development, integration and innovation of traditional media and new media, the communication ecology has undergone profound changes. Traditional media have changed in the content and mode of news communication, while emerging media are also pursuing innovation in the content and form of communication in the game of media market, and the demand of media for communication talents has also changed. By paying attention to the demand information of traditional media and new media talents in recent years, the author finds that the demand of media talents not only pays attention to professional business skills such as interviewing, writing, editing and commenting, but also pays more and more attention to the innovative ideas, innovative thinking and innovative ability of practitioners. Media talents can't be separated from the internal training of media organizations and the delivery of media talents in colleges and universities. Media major in colleges and universities is the starting point of training media talents, and front-line educators shoulder the heavy responsibility of talent training. Facing the change of communication ecology and media employment demand, educators should realize the importance of cultivating students' innovative ability while doing a good job in cultivating the basic professional ability of media talents. Only by cultivating students' innovative thinking and innovative practical ability and making them all-round media talents can we adapt to the rapid development of the media industry.

First, change the concept of training and make clear the goal of talent training.

The School of Journalism and Communication of Nanjing Communication University conforms to the development of the media industry in terms of personnel training, focusing on the training goal of "all-media, all-ability, learning-oriented compound communication talents", and is committed to cultivating new communication talents that can meet the needs of society and industry. Based on the demand for innovative talents in the media industry, the college emphasizes innovation and creativity education while doing a good job in professional education, and promotes the cultivation of students' innovation and creativity to an important position. At present, the course of creative thinking is a platform course of the college, which is open to journalism, radio and television, advertising, network and new media, and communication. This course mainly combines innovative knowledge, innovative thinking methods, innovative technologies and practical skills to cultivate students' innovative thinking, innovative technologies and practical skills. It mainly covers the overview of innovative thinking, innovative thinking formation mechanism, innovative thinking form, breakthrough thinking formula, innovative thinking realization process, innovative methods and self-awareness. Through the teaching of this course, we strive to make students understand and master the methods and innovative skills of creative thinking; Cultivate students' good thinking habits and learn to reflect on the methods, processes and results of thinking, so as to develop students' creativity more effectively; Strengthen the cultivation of students' practical ability, let students really apply what they have learned in class to practice, improve their innovative practical ability and enhance their competitiveness in the future employment or entrepreneurship.

Second, optimize the teaching content and change the course assessment methods.

(A) optimize the teaching content, both theoretical teaching and practical guidance.

The innovative thinking course combines the innovative thinking training course of Professor Gong of China Communication University, the new lateral thinking method and the six thinking hats. This course mainly includes theoretical teaching and practical exploration. The theoretical teaching part is the foundation of this course, and the practical teaching part attaches importance to the cultivation of students' comprehensive practical ability. The design of theoretical teaching content is from simple to deep, mainly including the meaning, process and formation mechanism of innovative thinking, breaking through thinking mode, innovative thinking methods and innovative skills. In practice, students are encouraged to use innovative thinking and technology to complete creative works. And learn to summarize and reflect on the innovation process and results after practice, further explore potential innovation points and stimulate students' creativity.

(B) change the assessment methods and build a scientific evaluation system.

When evaluating students' course learning, journalism and communication majors should try their best to be project-based or work-based, and task-driven, forcing students to apply theoretical knowledge to specific practical operations, so as to promote the cultivation of students' practical skills [1]. On the basis of teaching students basic theoretical knowledge, creative thinking course pays more attention to the process of students' thinking and exploration in class, and pays attention to students' practical application ability and practical effect. Teachers should change the assessment methods, avoid determining students' course scores by one test and one work, explore diversified evaluation standards and build a scientific evaluation system. The evaluation of students' grades should take into account both the usual grades and the actual grades and make a comprehensive evaluation. The assessment system of this course is now set at 40% for ordinary grades, 30% for mid-term practical grades and 30% for final practical grades. Among them, the usual grades depend on students' attendance, participation in classroom discussions and exercises, and focus on the process of students' usual learning state and thinking mode changes. Mid-term and final-term evaluation of practical achievements includes students' practical works, creative reports and classroom statements into the evaluation system, which comprehensively and scientifically tests students' learning effectiveness and evaluates students' achievements.

Third, the integration of teaching methods to stimulate students' enthusiasm for learning

(A) the introduction of teaching, changing students' learning concepts

Compared with professional basic courses and technical courses, students pay insufficient attention to creative thinking courses, and some students show insufficient attention and investment in class, so the first class is particularly important. "What should students majoring in journalism and communication learn? Is the way of thinking really important? Why should we learn innovative thinking methods? What can I gain from studying this course? " Through the introduction of questions, attract students' attention and arouse students' thinking and discussion. Teachers can make students realize the importance of innovative thinking and ability to personal growth, employment and entrepreneurship through the interpretation of industry development and personnel literacy needs, and make students pay more attention to curriculum setting. Through the general introduction of the teaching objectives and the key contents of each chapter, the teacher enables students to establish a comprehensive and clear understanding of the curriculum system in the first class, which is helpful for students to clarify the phased learning objectives and overall learning objectives. Teachers can further stimulate students' interest in learning, enhance their enthusiasm for learning, enhance their initiative and enthusiasm in learning, and make students change from "asking me to learn" to "asking me to learn" by displaying outstanding works and award-winning works created by students in practice.

(B) Heuristic teaching, highlighting students' dominant position

The teaching of general theoretical knowledge is mainly taught by teachers. Teachers' single "cramming" teaching will reduce students' interest and enthusiasm in learning, which is manifested in passive learning, inactive thinking and inert thinking in class. In the whole teaching process, heuristic teaching method is beneficial to arouse students' learning enthusiasm, help students break through authoritative thinking mode, standard answer thinking mode and book thinking mode, and thus improve students' innovative thinking ability. Ask heuristic questions and guide students to ask new questions. When teaching the content of thinking mode, teachers usually focus on the meaning and categories of thinking mode and emphasize that thinking mode is not conducive to innovation. Conventional teaching methods tend to make students in a passive learning state. Heuristic teaching can guide students to ask new questions when teaching thinking mode. "mindset is the biggest obstacle to innovative thinking, but is it valuable? Is there a positive attitude? " Inspire students to ask new questions, analyze and solve problems. Guide students to attach importance to and shape critical thinking ability. Discuss the heuristic method to create a relaxed classroom atmosphere. Teachers should change from "teacher-centered education" to "student-centered education", take students as the main body and play a good guiding role. Identify key issues, guide students to discuss in groups, encourage students to express their opinions, and form an atmosphere of class discussion. For example, when students are learning reverse thinking, teachers can inspire students to explore real cases from the perspectives of structural reverse, state reverse, defect reverse, causal reverse and psychological reverse. Teachers only need to ensure that students are "impartial" in the discussion, and always discuss around key issues, while giving students the initiative in learning, guiding students to think positively and stimulating their potential. Discussion heuristic teaching can also create a relaxed classroom teaching atmosphere, help students participate in classroom discussion and practice, and stimulate students' individual and group learning enthusiasm as a whole.

(C) Case teaching method to stimulate students' creative enthusiasm

The cases related to creative thinking and innovative ability in the teaching materials are relatively old, which are not closely related to journalism and communication, and most of them are difficult to attract students' attention and interest. Therefore, it is particularly important to choose cases suitable for students majoring in course teaching and news communication, and whether the case analysis is thorough or not is also related to students' understanding and mastery of knowledge points. Select media creative works. When teaching innovative thinking methods, the author selected typical creative products from authoritative media, traditional media and new media. For example, Xinhua News Agency launched a series of media works "What's wrong with the world, what should we do?" and a short video "Journey to the Avenue" during the "Belt and Road" international cooperation summit forum. Passing the Silk Road spirit to the world in a novel way, it was screened once it was released, with more than 500 million hits. Select the excellent works created by students of this major in practice. The works won by senior students or students of the same grade in and out of school competitions are given priority and presented in class. Students are more willing to pay attention to them because they have close and similar psychological feelings. This kind of work is easy to arouse students' singing, stimulate students' creative enthusiasm, and help students to clarify their learning goals and practical goals. Case evaluation should closely follow the key and difficult points of teaching, and should not become a mere formality. For example, the author wrote, "What's wrong with the world? What should we do? " ? At the beginning of the evaluation, students are first inspired to think about why the report has been screened, why there are more than 1 100 million hits, and what are the creativity and highlights of the work. Then students are guided to discuss and analyze from different angles, and finally the teacher evaluates and summarizes it.

Fourth, pay attention to individual differences and implement hierarchical teaching.

Innovative thinking is a complex three-dimensional thinking. As far as the internal system is concerned, it is influenced by factors such as cognitive level, motivation, consciousness and personality. As far as the external system is concerned, it is also related to factors such as family, social and cultural background. Teachers should pay attention to and respect the individual differences of different students, carry out targeted and hierarchical teaching design, and teach students in accordance with their aptitude. For example, when training students' associative thinking in class, we should pay attention to students' ability differences and set thinking training questions at different levels. The training methods of associative thinking mainly include free association and forced association. Compared with free association, forced association is more difficult, and it is emphasized to have a certain direction and goal to think. Teachers should design training questions from easy to difficult, and carry out free association training first. After understanding the students' associative thinking ability, through the practice of 1 ~ 2 questions, students with strong ability can be trained in layers at a higher level of difficulty. Face up to the differences of students' innovative thinking ability, design thinking training in a targeted and hierarchical way to make the difficulty appropriate, so that students will not be afraid of difficulties and will not have lazy thinking in their studies. Implementing hierarchical teaching will help students to participate in thinking training more actively, so as to make continuous progress and enhance their innovative thinking ability.

Fifth, relying on professional competitions to enhance innovation and practical ability.

(A) the deep integration of classroom teaching and innovative practical education

To get out of the "ivory tower" of practical teaching, the college needs to integrate all resources, build a high-quality training platform, fully mobilize the enthusiasm of students, and effectively realize the training purpose [2]. In the practical teaching of creative thinking course, teachers sort out all kinds of competitions at all levels and choose projects suitable for students' practice to organize practical teaching. Select the events parallel to the course start time, and take the events related to the students' professional direction as the practice platform. At present, influential events such as the National College Student Advertising Art Competition, China College Student Advertising Art Festival Award, "Zijin Award" Public Service Communication Design Competition, "internet plus" College Student Innovation and Entrepreneurship Competition, and Young College Student Entrepreneurship Plan Competition can all be used as platforms for students' practice. In the past two years, students of Nanjing Institute of Media and Communication have won many national and provincial awards through course practice. While students receive honors, they also greatly enhance their creativity.

(2) Relying on professional competitions to promote teaching through competitions.

By guiding students to participate in the competition, teachers can test the teaching effect and students' practical level, and then constantly improve the teaching content and improve the teaching level. In the whole teaching cycle, teachers constantly guide students to learn while competing, which can enable students to consolidate classroom knowledge in practice in time and comprehensively use innovative thinking methods and innovative techniques. Through the competition, it is also beneficial for students to test their ability to solve practical problems and innovate in practice, and to recognize their own advantages and disadvantages. Therefore, in the process of learning, you can listen to lectures more pertinently and exercise your thinking ability and innovation ability. Teachers can adjust the teaching focus in time according to the different problems exposed by students in the competition, which is conducive to improving the teaching effect.

(C) Strengthen practical guidance and cultivate students' creativity

As a platform course of university, creative thinking course is offered to freshmen. Students' lack of competition experience will lead to fear of difficulties or blind competition, so the professional guidance of teachers is particularly important. Teachers should guide students to determine the track according to their professional direction and practical ability, and then determine the topic and the type of works that can be created. For example, encourage journalism students to participate in the "Zijin Award" public service communication design competition, and choose print, video or new media (interactive applet, H5, etc.) to create according to the team's creative ability. In the creative process, we should guide students to break through the herd thinking and self-deprecating thinking mode, and comprehensively apply thinking methods and innovative techniques to practice. After the practical work is completed, organize students to share and show in class and evaluate each other in groups. Guide students to reflect on the application, creative process and results of thinking methods, and find potential innovation points, so as to develop students' creativity more effectively.

Sixth, expand the network teaching platform and pay full attention to students' growth.

Teachers can expand the teaching platform and give full play to the functional advantages of the network platform while conducting regular classroom teaching. Relying on the network teaching platform (superstar learning link, wisdom tree, mu classroom, etc.). ), various learning tasks are released as an extension of classroom teaching, and the educational function of the platform is brought into play. With the help of online learning resources, guide students to preview before class. After class, release audio and video learning materials and classic cases for students to consolidate their classroom knowledge. By setting up modules such as topic discussion, thinking training and text test, we pay full attention to students' learning process and test the learning effect. Form a learning class group or QQ group, WeChat group, etc. It is convenient for teachers to answer questions and interact with students. With the help of the intelligent statistical function of the network platform, teachers can efficiently and accurately grasp the learning status of each student (the progress of learning tasks, the mastery of knowledge points, participation in classroom discussions, etc.). ) and pay attention to the growth of each student. Find and pay attention to students with weak ability in time to avoid students becoming bystanders or outsiders in the course. Explore and pay attention to students with strong ability, strengthen the guidance of practical links, and lead students to create high-quality creative works. By making good use of the function of online teaching platform, teachers can also collect and analyze the overall learning situation of the class, which is helpful for teachers to adjust teaching progress and teaching methods in time. Giving full play to the advantages of online teaching platform and comprehensively using the platform functions can help teachers pay attention to students throughout the process and shape their innovative ability.

Seven. conclusion

The arrival of the era of media convergence has brought shocks and challenges to news communication education. The cultivation of journalism and communication professionals should conform to the development of the times, focus on the talent demand of the media industry, and attach importance to the cultivation of students' innovation and creativity. Only by changing the concept of talent training, clarifying the goal of talent training, optimizing the teaching content, integrating the teaching methods, and constantly exploring the path of practical education, can students' innovative thinking and innovative practical ability be truly improved, and their coping ability and professional competitiveness can be enhanced in the environment of media integration.

References:

Chen Bo. Research on the Training Path of Media Compound Talents Based on Practice Teaching [J]. News World, 2020 (6): 86-88

[2] Zhu, stone. The mission and path of news communication practice teaching reform in the new era [J]. Young reporter, 202 1 (1): 83-85.

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