Traditional Culture Encyclopedia - Traditional stories - Is China Ping An a state-owned enterprise or a central enterprise?
Is China Ping An a state-owned enterprise or a central enterprise?
Company development concept
The company is committed to becoming a leading international personal financial life service group, adhering to the concept of "technology leads finance and finance serves life", deepening "finance+technology", exploring "finance+ecology", focusing on two major industries of "big financial assets" and "big medical health", creating a brand experience of "professionalism, making life simpler" for customers and making their financial life "worry-free".
In the core financial business, actively promote the continuous deepening of the "one customer, one account, multiple products, one-stop service" model; In terms of Internet financial services, the synergy between financial services and core financial services has gradually emerged by integrating into the life scenes of customers' "medical treatment, food, housing, transportation and play".
Corporate culture concept
Adhering to the cultural concept of "professionalism creates value", the company not only creates value for shareholders, employees and customers, but also actively fulfills corporate social responsibilities, pursues win-win cooperation with all stakeholders, makes common progress, and continues to invest in major disaster relief and public welfare undertakings such as environmental protection, education charity, Red Cross public welfare and community service.
Business scope of the company
Including investment insurance enterprises; Supervise and manage the domestic and overseas businesses of holding investment enterprises; Carry out insurance fund utilization business; Approved to carry out insurance business at home and abroad; Other businesses approved by China CIRC and relevant state departments. (Projects subject to approval according to law can only be operated after approval by relevant departments)
Company brand logo
The company aims to create a new symbol that integrates China traditional culture and modern brand concept. The new logo design adopts the concept of "the outer circle is inside" in China traditional culture, and combines the bright and concise international brand design trend, which has both traditional characteristics and modern fashion style.
The equilateral triangle of the word A is reminiscent of all kinds of huts in China and the West, implying the image of caring, caring and home. The green in the green square symbolizes life, vitality and vigor. The square image fits the family, coincides with the traditional "Confucius Square" coin shape in China, and is a symbol of wealth. Putting life, wealth and treasure at home is a feeling of peace of mind, a feeling of being able to sit at home and be happy and safe.
"China Ping 'an" hopes to express its corporate mission of being responsible to shareholders, customers, employees and society through the design of brand name and logo, as well as the literal and visual embodiment, and highlight the brand image of China Ping 'an as the first choice for modern China people to become an integrated financial group integrating insurance, banking and investment services.
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