How to write a press release, format and process!

The structure and format of the press release includes five parts: title, subtitle, introduction and text.

Headings are divided into main headings and sub-headings.

The main headline is the essence of news, so it is necessary to choose the highlights of the activity and briefly describe the content of the activity, so as to attract attention. Font, bold, centered.

Subtitle, a brief and formal introduction to the responsibility team and activities.

Introduction is the beginning of news, which requires the most concise words to describe the most important, freshest and wonderful facts, prompting the central idea of the full text. Therefore, introduction is the essence of information, also known as "information in information".

Lead is a part of the text, which is located in front of the text. The text is a description of the whole event. Font, Song Style or Imitation Song No.3..

Generally, it is a three-stage or four-stage structure.

The first paragraph (introduction) summarizes the main contents of the incident;

The second paragraph, the specific description of the activity;

The third paragraph (end) summarizes the activities and reveals the significance of the activities.