What is web design

Web design -------- website is a way for enterprises to provide information (including products and services) to users and netizens, is the infrastructure and information platform for enterprises to carry out e-commerce, leaving the website (or just using a third-party website) to talk about e-commerce is impossible. Enterprise Web site is known as the "network trademark", is also part of the intangible assets of enterprises, and the site is INTERNET publicity and reflect the corporate image and culture of an important window. Corporate Web site design is extremely important, the following are some of the principles that should be noted in the Web site design.

One, clearly establish the site's objectives and user needs

Web site design is to show corporate image, introduce products and services, reflecting the importance of corporate development strategy, so we must clearly design the site's purpose and user needs, so as to make a practical design plan. We will be based on consumer demand, market conditions, the company's own situation and other comprehensive analysis to "consumer (customer)" as the center, rather than "art" as the center of the design planning.

When planning the design, we consider:

What is the purpose of the website?

Who are the services and products for?

What kind of products and services can the company offer?

What are the characteristics of the website's intended consumers and audience?

What kind of presentation (style) is suitable for the enterprise's products and services?

Second, the overall web design program theme clear

In the clear objectives on the basis of the completion of the site's conceptualization of the creative that is, the overall design program. The overall style and characteristics of the site to make a positioning, planning the site's organizational structure.

Web site should be for the service object (organization or person) has a different form. Some sites only provide simple text information; some use multimedia presentation, providing gorgeous images, flashing lights, complex page layout, and can even download sound and video clips. Good Web sites combine graphic presentation with effective organization and communication.

In order to achieve a clear and prominent theme, the main points are clear, we will be in accordance with the customer's requirements, with simple and clear language and images to reflect the theme of the site; mobilize all means to fully express the site's point of personality and interest, to do the characteristics of the site.

Web site home page should have the basic components include: header: accurate identification of your site and corporate logo; Email address: used to receive user inquiries; contact information: such as ordinary mail address or telephone; copyright information: statement of the copyright owner.

Take advantage of information already available, such as customer brochures. Public relations documents. Technical manuals and databases.

Three, the layout of the site design

Web design as a visual language, pay special attention to the arrangement and layout, although the design of the home page is not the same as graphic design, but they have many similarities.

Layout design expresses harmony and beauty through the spatial combination of text and graphics.

Multi-page site page layout design requirements to reflect the organic connection between the pages, especially to deal with the relationship between the page and the page within the order and content. In order to achieve the best visual performance, we will repeatedly push the overall layout of the rationality, so that the viewer has a smooth visual experience.

Four, the role of color in web design

Color is one of the elements of artistic expression. In web design, our designers according to the principle of harmony, balance and focus, the combination of different colors. Match to form a beautiful page. According to the influence of color on people's psychology, it is used reasonably. If your company has CIS (Corporate Identity System), we will follow the VI of which the use of color.

Fifth, the web design form and content unity

In order to the rich meaning and variety of forms organized into a unified page structure, the form of language must be in line with the content of the page, reflecting the rich meaning of the content.

Flexible use of contrast and harmony, symmetry and balance, rhythm and rhyme, as well as white space and other means, through space, text, graphics, the interrelationship between the establishment of an overall state of equilibrium, resulting in a harmonious sense of beauty. Such as the principle of symmetry in page design, its balance will sometimes make the page look dull, but if you add some dynamic text, patterns, or exaggerated techniques to express the content will often achieve better results. Points, lines, surfaces as the basic elements of the visual language, skillfully interspersed with each other, set off each other, complement each other to form the best page effect, fully express the perfect design context.

Sixth, the composition of three-dimensional space and virtual reality

The three-dimensional space on the network is an imaginary space, this spatial relationship with the help of static and dynamic changes. The proportion of images and other spatial factors to show. In the page, pictures, text position before and after the superposition, or page position changes in the visual effect are different. Through the picture, text before and after the superimposed spatial hierarchy is not very suitable for web page design, according to the characteristics of existing browsers, web page design is suitable for more standardized, concise page, although this superimposed arrangement can produce a strong rhythm of the spatial hierarchy, the visual effect is strong. Common on the web page is the page up, down, left, right, center position generated by the spatial relationship, as well as sparse and dense positional relationship generated by the spatial hierarchy, these two positional relationships to generate spatial hierarchy elasticity, but also allows people to produce a relaxed or urgent psychological feelings. Now, people are no longer satisfied with the HTML language compiled two-dimensional Web page, the temptation of the three-dimensional world began to attract more people, virtual reality to show its charming style in the Web, so the VRML language appeared. VRML is an object-oriented language, which is similar to Web hyperlinks used by the HTML language, but also a text-based language, and can run on a variety of platforms. a variety of platforms, except that it can serve virtual reality environments more often.

Seven, the use of multimedia features in web design

One of the advantages of network resources is multimedia features. To attract the attention of the viewer, the content of the web page can be expressed in three-dimensional animation, FLASH and so on. However, due to the limitation of network bandwidth, the transmission speed of the client has to be taken into consideration when using multimedia forms to express the content of web pages.

Eight. Clear structure and easy to use.

If people can not read or difficult to read your site, then, how can he understand your business and services? Use some eye-catching headings or text to highlight your products and services. And even if you have the best products, customers will not like your website if they are not clear about what you are presenting or how they can benefit from your website, which is a failure of web design.

Nine. Orientation is clear.

Navigation in web design uses hypertext links or image links to allow people to move freely forward or backward on your site without making them use forward or backward on their browser. We use the "ALT" identifier on all images to indicate the name or explanation of the image so that viewers who do not wish to have the image automatically loaded can understand the meaning of the image.

X. Fast download times.

Many viewers will not enter a site where they have to wait 5 minutes for a download time to enter; a 30-second wait time on the Internet feels the same as our usual 10-minute wait time. For this reason, we would recommend that you avoid using too many images and oversized images in your web design. We usually work with our clients to limit the size of the main page to less than 50K, with an average of about 30K, to ensure that the average viewer's page wait time is no more than 10 seconds.

XI. Non-graphic content.

We use dynamic "Gif" pictures when necessary, in order to reduce the capacity of animation, the application of cleverly designed Java animation can be a very small capacity to make graphics or text to produce dynamic effects. However, since most people browsing the Internet are looking for information, we still recommend that you make sure that your site will provide them with valuable content rather than excessive decoration.

XII. Convenient feedback and ordering procedures.

Making it clear to your customers what products or services you have to offer and making it very easy for them to order is an important factor in your success. If a customer develops a desire to purchase a product or service on your site, will you be able to get them there as quickly as possible? Is it online or offline?

Thirteen: website testing and improvement

Testing is actually a process of simulating users' queries about a website to identify problems and improve the web design. We usually schedule website testing with users***.

XIV, content updates and communication

Enterprise Web site is established, to constantly update the content of the page. Site information is constantly updated to allow visitors to understand the development of the enterprise dynamics and online jobs, etc., but also will help enterprises to establish a good image. In the enterprise Web site, to seriously reply to the user's e-mail and traditional contact information such as letters. Telephone inquiries and faxes, so that questions are answered. It is best to categorize the user's intention, such as pre-sale general understanding. After-sales service, etc., handled by the relevant departments, so that site visitors feel the real presence of the enterprise and thus generate a sense of trust. Be careful not to promise you can not achieve something, before you really have the ability to deal with the response, do not beg users to enter information or list a large number of their own can not be answered in a timely manner of the phone number. If visitors are asked to volunteer their personal information, disclose it and honor your privacy commitment.

Computer artwork -------- its main feature lies in the most advanced computer technology applied to modern art design, emphasizing a high degree of integration of technology and art, the training goal for skilled graphic assistant designers, web page design specialists, three-dimensional graphic support designers, such as a multi-purpose practical, comprehensive human resources, the employment of advertising agencies, network companies, animation companies, such as designers or assistant designers.

These are the most important and comprehensive talents in the field of graphic design.

For now, in fact, is not a new thing, as early as the early 1980s, some developed countries on the use of computer-aided design, and the rapid development of the middle of the nineties into China; the people of China regard computer art design as magic, the pursuit of the operation of computer art design technology, and even some people in the community purely take the operation of the art design software to rely on the survival of the design of the basic principles, not realizing that art and creativity, and not the basic principle of design, and not realize that art and creativity. Principles, do not realize that art and creativity is the life of design.

Computer art heavy computer technology operation, more importantly, the performance of the design art, especially the cultivation of creative consciousness.

To complete a complete design work, you can start from the following aspects;

One, the content of the real: At present, many advertising design work content is exaggerated, false, so that people look at the sense of mistrust, and even aversion; only the content of the real, people feel reliable, only have the patience to accept.

Two, graphic creativity: this is in the design work is the center of gravity, is the key to the success or failure of the work. Graphics play a role in conveying information, because graphics is the direct embodiment of the content, it allows the audience to understand the content of the work to be expressed in a short period of time. Graphic creativity methods are:

1, decomposition and reorganization: people are confused about the complexity of the natural form, the same art form feel helpless to appreciate; sometimes, a complete art form may not be able to attract the attention of the audience; a different perspective, we will be a complete decomposition of the art form, and then reassembled into a new form. Let people feel the originality of the new form, novelty, not fall into the commonplace, personality, style and temperament, there are special, so as to attract attention.

2, the panic of the stimulus expression: the objective world created by people colorful, colorful, formed an endless stimulus to people, to today, the human senses on the outside world stimulus has long produced too much of the state of fatigue. And the audience in front of the overwhelming advertising design works this state is more obvious. Design works must enhance the strength of stimulation, in order to attract the attention of the audience, which produces a special strong stimulus as an artistic technique to cause the audience to accept the advertising design claims of the goal of false stimulation expression. False absurdity is a kind of grotesque state which is completely contrary to people's common image of things, and stimulation is an extreme state which has a big difference with people's common image of things, both of which will give people surprise, amazement and excitement. Stimulus expression to appear in the visual image of the state of people's lives with a great contrast to the norm, there is a crisis, people have a kind of face the occurrence of the sense of worry about the consequences, for example: the building is about to fall, steep shipwrecked, or extraordinary state, color, situation, etc., the formation of a strong list of impact, the king of the image processing software photoshop and drawing experts coreldraw as well as the animation of the essence of the classic The image processing software Photoshop and the drawing expert Coreldraw as well as the animation classic 3dmaxs, etc., bring great convenience and ease to this method of expression. Lies in the pursuit of expression of space-time dislocation state; lies in the birth of the normal image of the existence of the movement of things is not facing danger and strong impact, but the existence of things in the space-time dislocation, such as the snake body, human face, water filled with San Francisco, etc., completely contrary to the sense of paradoxical, disrupting the existence of things and the movement of the order, to give a person a monstrous and grotesque, jaw-dropping sense of shock; photoshop perfect image of free combinations of this way of expression to get the very easy to embodied. Stimulate the lie of the expression to be combined with the beauty; stimulate the lie of the reason why the aesthetic value is often used in a suspenseful way to show that the beginning of what seems to be very exciting, surprising, however, later is another defense, so that the audience, on the contrary, gained a kind of from the strange to the calm of the beautiful state of mind.

3, return to expression: Japanese graphic design master Mr. Fukuda Shigeo mentioned in a lecture, graphic creative expression of many, but must realize one thing; that is: the information age, a large amount of knowledge processing and symbolization of the production of more people away from the natural world; environmental protection, the green movement in today's planet has become the face of the future of mankind's strong call, back to simplicity and truth, Return to nature has become the new theme of people's aesthetic emotion and psychological needs in today's world; designers in the graphic creativity, return to the expression of sensitivity to public opinion, the voice of the century. Then back to expression to do: performance to be authentic, the performance of human emotions, to achieve emotional unity; but also pay attention to the close integration with environmental protection.

4, national culture expression: the more national is also the more global, the graphic creativity in the art of design is to highlight the unique national cultural styles and features for the purpose of shaping and rendering the temperament and personality of the national culture; the external features of national culture is very prominent, but more importantly, the image in the image of the deep inner spirit and substance, it is rooted in the psychological depth of the image, so this image gives people the most infectious, and therefore the image is the most infectious. Therefore, this image gives people the most infectious not in the visual stimulation, sense of humor, but in the temperament and personality, in the flavor and style, in the graphic performance should focus on shaping and rendering this character. Third, the composition: a wonderful composition of the design work can also be exciting; the so-called composition, that is, the design elements in the picture of a reasonable layout, the location of the main and secondary relationships, highlighting the theme, so that the audience will not forget in a short period of time, the memory of the past. Fourth, copywriting: it is often said that a word or a good word in three winters, indicating that the language of the text plays an extremely important role in daily life; similarly, in the design work, the text is also the main carrier of the information conveyed directly; how to attract the attention of the audience to the information conveyed, it depends on the designer of the copywriting plan how? Good copy, so that the audience to remember, such as: the United States irm company's philosophy is: irm is service. Also, the United States Kedzie brand children's shoes advertising slogan: like a mother's hand a soft and comfortable children's shoes. These are very successful copywriting.

The twenty-first century is full of hope and challenges, computer art in such an exciting period should be born; it is the extension of the traditional design and sublimation, it depends on the combination of computer technology and art, creativity is the life of the design is the magic weapon of victory, which runs through the design of the art of the overall pulse, whether it is the traditional design or modern design is the same. Therefore, computer art design requires the perfect combination of computer artwork and creativity