What are the methods of management innovation?

Introduction: The understanding of management innovation should return to the essential level of business, considering the pursuit of "value". The whole process of enterprise management innovation is the process of value creation: firstly, to increase the value of new products and services, through the customer's utility to realize; secondly, through changing the internal mechanism of each link of the value chain, to realize the increase of value.

What are the methods of management innovation1

1, strategic positioning method

Strategic positioning method is divided into the company's innovative strategic positioning, product line strategic planning and product strategic positioning of three levels of strategic analysis and decision-making methods. The company's strategic positioning mainly determines what the company should do, what should not do, is "something for something" strategic decision-making. Product line strategic planning needs to clarify the strategic objectives of the product line, product platform strategy, product line planning for each market segment, and the development plan for major new products. Product strategic positioning is the new product strategic positioning decision-making, the main content includes target customer positioning, customer value positioning and business model positioning and other three aspects of analysis and decision-making. Strategic positioning is the premise and foundation of new product development, the so-called "outline". Many companies do not have effective strategic positioning decisions and lose in the starting line of product innovation.

2, creative methods

Creativity is the starting point of product innovation, only with enough high-quality new product ideas, the success rate of enterprise new product development will be greatly improved. Creative generation methods include the source of ideas, specific methods of creative stimulation such as the CID method, the collection and management of ideas, the screening and evaluation of ideas and other content. In the early stage of innovation, quantity is the friend of success. Enterprises should work closely with customers as the mother of innovation.

3, concept development method

Concept development method is mainly to screen the new product ideas for further improvement, in order to allow promising ideas to obtain access to the project analysis stage. Concept development methodology mainly includes conceptual strengths development, conceptual deficiency development, conceptual features development, conceptual deficiency improvement and conceptual updating and other 5 parts. Concept development can be done by one person alone, or by inviting multiple people from colleagues or potential clients. The concept development process itself is a creative thinking process, which can effectively enrich and improve the idea.

4, market research methods

Market research provides input for product definition and project feasibility analysis. Market research requires the study of the various stakeholders that make up the market, mainly including industry research, competition research and customer demand research and so on three aspects. Industry research mainly studies the various stakeholders in the value chain of the industry, including suppliers, channel partners, complementaries, partners, etc., to provide decision-making basis for the design and development of the company's new products as well as the formulation of strategies for launching and operating. Competition research mainly studies all kinds of competitors competing directly or indirectly with the enterprise, and understands the strengths and weaknesses of each major competitor as well as the launch of new products, which provides a basis for decision-making on the definition of the company's differentiated products. Customer demand research is mainly to study in-depth the customer's value needs for such products and their views on similar products to provide input for product definition. The quality of customer demand research directly determines whether the new products developed can meet the needs of customers and directly determines the market performance of the new products. Customer demand research methods mainly include on-site observation, in-depth interviews and focus groups. The company can choose and apply different market research methods at different stages of new product development to obtain the various market information needed.

5, product definition method

Product definition is the language of the customer into the language of the product, that is, the customer demand into the definition of the function of the product, for the design and development of new products to provide input. Product definition is mainly carried out using the QFD method. QFD method not only converts customer needs into product function definition, but also is a tool for effective communication between marketers and R&D personnel. QFD method not only establishes a correspondence between customer needs and product functions, but also identifies the differentiated needs that the company needs to emphasize by comparing it with the similar products of its main competitors, so as to realize the differentiated value of the new product. Positioning: The QFD method is also an effective way to identify conflicts between product features, reduce redundant features, and lower product costs. Effective product definition can dramatically reduce demand changes and rework during the design and development process, accelerate development progress, and seize the first opportunity to market.

6, project feasibility analysis method

From the perspective of business operations, new product development is an investment activity. The key to successful investment is to minimize risk, reduce losses and obtain the highest possible return on investment. Project feasibility analysis is the company's investment decision-making basis, the lack of complete and credible project feasibility analysis of the investment decision is a "pat on the head" decision-making, the return on investment depends mainly on "luck". Project feasibility analysis mainly includes market feasibility analysis, technical feasibility analysis and financial feasibility analysis and other three aspects. Market feasibility analysis is mainly to analyze the development of new products, there is no one to want, how many people want, mainly including industry analysis, competitive analysis, customer demand analysis and listing analysis. Technical feasibility analysis is mainly to analyze whether the defined new product can be developed, produced and effectively served, mainly including development technology feasibility analysis, testing feasibility analysis, manufacturability analysis and serviceability analysis. Financial feasibility analysis is mainly to analyze whether the company can make money by developing and marketing the new product, mainly including development progress plan, resource demand plan, return on investment analysis and risk management. Project feasibility analysis needs to be carried out throughout the new product development and testing process dynamically, in the development review, prototype review and listing review and other three key review points based on updated information on the project feasibility of multiple reviews, timely suspension of no longer attractive investment projects, in order to control the investment risk, and strive for the company to maximize the overall return on investment.

7, the project decision-making review method

Project decision-making review is to control the project risk, to ensure that the company's return on investment to maximize the effective method. Many companies have invested a lot of money in many projects, experienced a long design and development cycle, until after the listing only to find that the project does not have investment value. In this way, the company not only pays a heavy investment price, but also pays a high opportunity cost. If such projects are discontinued in a timely manner, the company can utilize the very scarce resources of the development team for more investment-worthy projects. The main reason for this situation is that companies fail to conduct timely, scientific and effective decision reviews of new product projects. The criteria for a decision review include both must-meet and should-meet criteria. If one of the must-meet criteria is not met, the project should be discontinued. The criteria that should be met are mainly used to score the attractiveness of the project. If the attractiveness of the project is less than 60 points, even if the project meets all of the criteria that must be met, it is prudent to make a decision about whether or not to proceed to the next stage of the new product development process.

8, project portfolio management

Project portfolio management approach is to help companies in the strategic and tactical levels of the company's innovation resources to balance the investment, in order to achieve the company's overall return on investment maximization. Innovation resources are primarily capital and development teams, both of which are scarce for any company. Companies always have too many projects they want to do, but resources are always limited. Project portfolio management has to help companies achieve three key objectives: strategic alignment, long- and short-term balance, and maximizing return on investment. Project portfolio management at the strategic level is to categorize new product development projects by project type, and allocate overall company resources among different categories of projects according to the company's strategic positioning decisions. Strategic project categorization can be divided into three main categories, such as platform projects, new product projects, and improvement product projects. The tactical level of project portfolio management is to prioritize the development of multiple projects within the same category in order to prioritize the allocation of the company's limited resources to the most attractive projects, in order to maximize the return on the company's investment in that category.

9, the development of project management methods

The concept of the project can be large or small, a new product development process we can see as a project, a new product development process of each stage, each stage of each step, each step of each task, as well as each task of each activity, we can be seen as a project. A project. Where more people are involved, experience a longer cycle, to complete the work is more complex, more important to the realization of the overall goal of the matter we should take the project management approach to management. The maturity of the application of project management methods directly determines the quality, schedule and cost of a task to complete the realization of the target is in line with expectations. The project management methodology applicable to new product development mainly includes five major steps: goal definition, project planning, team leadership, progress monitoring, and results delivery.

10, technical contradiction resolution method

New product design, development, testing and correction process is actually a continuous analysis of technical problems, the process of resolving technical contradictions. Many companies' new product development due to technical problems are difficult to solve, resulting in repeated delays in the development progress, and even lead to the development of the project in the middle of the abortive. TRIZ method almost exhaustive of a variety of technical contradictions of the main solution, the development team to learn ** and master the method to solve the majority of technical problems encountered in practice. TRIZ method of application mainly includes the definition of the contradiction, the solution to the method of access, The application of TRIZ method mainly includes three major steps, such as contradiction definition, solution access, contradiction analysis and solution.

What are the methods of management innovation2

1, design creates value

Design should be managed, and the management model should be designed. Through better design, the product can be made to obtain higher value. To make the design reflect the value, the first thing to recognize the value of the design. Design to coordinate with production, marketing, consumption, design contains the characteristics of socialization and conglomeration, there must be a corresponding design management, it will make the design of the systematic and comprehensive effect to maximize the play; design management of the establishment and improvement, to maintain the effectiveness of the design management and advancement, will promote the design of innovation and create social wealth.

2, outsourcing profit

Business outsourcing is an effective means of competition. Give professional things to people who are good at them to deal with, so that the company to focus on their core business, improve competitiveness, reduce risk while improving efficiency. In the implementation of business outsourcing, companies should be carefully analyzed, mining competitors are difficult to obtain and copy the resources and advantages, which will evolve into the core competitiveness of the enterprise. This kind of business outsourcing that capitalizes on strengths and avoids weaknesses is what enables companies to truly benefit.

To understand how much a company can reasonably gain from outsourcing, the CEO needs to analyze the situation based on the company's economic situation and demand. In particular, costs, especially those that are hidden, such as the cost of outsourcing transition, management, and termination, should be carefully analyzed. In fact, the perceived value of an outsourcing deal can be far from its true value, and the CEO needs to plan for the entire outsourcing system, recognizing that not all businesses are suitable for outsourcing.

3. Supply chain integration

Supply chain integration is built on the basis of supply chain information***sharing, the supply chain of independent enterprises is through the information***sharing and set into a whole. Usually, there are three modes of supply chain integration: the first mode is the use of third-party integration, the second mode is the direct integration between enterprises without the need for third-party, and the third mode is based on the information center of the enterprise cooperative integration. These three integration modes are independent of each other, and each enterprise can choose the supply chain integration mode that suits its own actual situation.

4, flat management

Flat management is for the traditional organizational structure of the pyramid management. Pyramidal organizational structure is compatible with the centralized management system, in the modern enterprise organizational structure, pyramidal and flat phase **** exist.

The implementation of flat management, is through the shortening of management channels and paths, expanding the width and amplitude of management, and thus improve the efficiency of management and market competitiveness. The traditional form of organization is difficult to adapt to the rapidly changing market environment, resulting in a long decision-making chain, slow response, in order not to be eliminated, it is necessary to select those departments with high market relevance, decentralization, authorization management, so that the enterprise group in the expansion of the scale at the same time, the organization tends to flatten.

5, strong mergers and acquisitions

Strong mergers and acquisitions refers to the strong enterprises to join forces in order to seek absolute dominance in the industry. This type of M&A is based on the resource gap of the strategic M&A, horizontal M&A-based, M&A costs are large, the form of payment is also varied.

The biggest problem of strong M&A is still the integration after M&A. Mergers and acquisitions, reorganization may mean from strategic management to operations management, to performance management and other corporate control of the takeover, differences in corporate culture will lead to changes in corporate management systems, streamlining of overlapping businesses, senior management staff to go and so on. Therefore, if in the corporate culture, mergers and acquisitions of the two sides can not identify with each other, then the more the operating conditions of the strongest companies to carry out mergers and acquisitions between the reorganization, the greater the force of resistance will be.

6. Benchmarking

Because the management level of Chinese enterprises is relatively backward, compared with other management methods, benchmarking has a broader operating space. The best domestic enterprises in various industries can be the international first-class enterprises as their own benchmark; small and medium-sized enterprises can be the industry's best enterprises as their own benchmark.

In benchmarking, there are a few points that should cause Chinese enterprises to pay attention to:

First, the target of comparison must be able to provide enterprises with worthwhile information, the size of the enterprise is not necessarily similar to their own, but in terms of benchmarking is the world's first-class practice of the leading enterprises.

Second, companies with different strategies choose different benchmarks. For example, if one company's strategy is to win with innovation, and the other is to capture the market with low cost, the two companies will not be able to benchmark. In addition, in the practical application, the enterprise must combine the benchmarking method with the customer and market analysis method, to achieve the purpose of continuously meeting the needs of consumers.

7, mobile commerce

Mobile e-commerce and traditional e-commerce, compared with the time, location restrictions and access to information and services.

To popularize m-commerce, the most important thing is to solve the security problem that people are most worried about. Another problem is that only through multi-party cooperation can we make the content of mobile commerce services more abundant and diversified, then, under the premise of catering to the needs of consumers, how to balance the interests of operators, merchants, SP and banks, and ultimately achieve a win-win or multi-win situation? This is still a challenge for many companies.

8, brand re-branding

Brand positioning to change with the competitive market situation. Brand reengineering, to solve the problem of brand rejuvenation - only to continue to design a brand that meets the needs of the times, to re-polish the brand, the enterprise can maintain the brand always leading and vivid image.

Rebranding is a complex and scientific process. From a strategic point of view, it needs to be consistent with the previous brand image, and at the same time have the energy to promote consumer purchasing behavior; from the content and implementation of the process, it requires managers to invest a considerable amount of time, have sufficient market research data, good implementation skills and financial support. In addition, the enterprise usually should have a sense of worry, not have to wait until the brand halo faded, only to start thinking about how to rebrand.

9, employer brand

Employer brand refers to the positioning of the enterprise in the human resources market, which includes the company's human resources external brand and internal brand two parts. The external brand is the brand of the company's human resources in the formation of potential employees; internal brand is the brand of the company's human resources in the formation of existing employees.

The first reaction of some companies to the shortage of talent is to invest money to provide much higher wages than the market price. However, once competitors follow suit, this tactic immediately fails, staff retention has not been improved, but the cost of doing business has risen dramatically. In fact, employer branding and product branding, service branding, is an important factor in corporate branding work, "people-oriented" is its core. Employer branding is also a must for every Chinese company with a global perspective and a long-term development strategy.

10, WeChat marketing

As an emerging marketing approach, WeChat has become an extension and development of network marketing. Before doing microblogging marketing, to first give their own business positioning, planning, when there is a direction, strategy, in order to better dissemination, better targeting to find accurate customers, the world is big, not everyone is our customers, we do not want to each of our customers, as long as part of the people to become our customers can be, gather, gather, gather, a business do not do anything, so that is equal to what you have! Not, only gathered to a point, stronger and bigger can be. Always avoid doing the same thing in the same field with powerful competitors, to create a different, asymmetric advantage. It will take time to make WeChat marketing a very effective marketing method.

The way of enterprise management lies in the management, to realize the innovation of enterprise management, there must be a good strategy. Management is a method and work program with scientific principles and the use of art, the ultimate goal is to reach the goal with the highest efficiency. Innovation is the driving force of modern enterprise progress. Managers in the era of knowledge economy must grasp the development trend and new requirements of management innovation.CEO should carefully analyze the influencing factors that stimulate organizational innovativeness, and continuously carry out innovative practices in order to enhance the core competitiveness of the enterprise, so as to enable the enterprise to obtain leaps and bounds of development and achieve sustained growth.

What are the methods of management innovation3

The types and qualities of talents needed by enterprises in the new economic era

(a) Innovative talents

Innovation is the theme of the new economic era, and the new economy is an innovated economy, and an innovated economy requires innovative Talents. First of all, with the development of information technology, the wide application of computers, no longer require us to have a strong memory ability, but require a comprehensive research, judgment, logical reasoning ability, a high degree of creative consciousness and creative ability. Secondly, in the new economic era, the knowledge content of products increases and gradually forms knowledge products. For the production of knowledge products, the most important means of production is not equipment and tools, but human knowledge ability, especially human creative ability. In addition, the value of commodities is no longer a simple transformation of the physical strength of laborers, but a transformation of their knowledge, which requires that laborers must have a strong creative ability. Finally, science and technology are the first productive forces, and the innovation of science and technology has a great impetus to the development of the economy. According to scientists' research, the contribution rate of technology to economic growth is 5-20% at the beginning of the 20th century, and 70-80% from the 70s to the 90s, which will increase to 90% after the networking of the information superhighway. It can be seen that science and technology innovation is the key to development. The only way to maintain economic competitiveness is through comprehensive innovation, including technological innovation, institutional innovation, product innovation market innovation, and management innovation.

(ii) personalized talent

Personalization is a form of expression of the innovation process any one of the innovation plan reflects the idea of personalization. In industrial society, production is standardized, mass production, while in the new economy, production is non-standardized, and may even be a single piece of production. In such an economic environment, whoever can design personalized products adapted to the needs of consumers at different levels will win in the market competition. Therefore, some economists call the new economy a personalized economy. Personalized economy needs personalized talents. The so-called personalized talents, that is, to let their personalities to be fully developed, suitable for what to learn, let them learn what, suitable for what to do, let them do what, have which aspect of interest and expertise, let them in which aspect of development. Of course, the development of the individual must be compounded with the needs of society, must be in line with the needs of the organization, which is the basic premise of personalized development.

(C) Composite talents

The so-called composite, refers to the composite of a variety of professional capabilities, is the composite of the social sciences and natural sciences, is the complex of intellectual factors and non-intellectual factors. The new economic era, many creative activities are cross-field, this creation can not rely on a single knowledge and a single skill to realize, it must be with a variety of knowledge, a variety of skills to complete the comprehensive application. The more the society develops, the higher the degree of complexity of creation, and the highly complex creation requires a highly developed ability system, which means that the requirements for knowledge are getting wider and wider. Some Japanese scholars have said that "the era of single ability has ended, and only people with comprehensive ability can win in modern competition". Therefore, the composite talent is the new economic era enterprises need talent, but also the enterprise's scarce resources, enterprises need to work hard to cultivate this resource.

(D) cooperative talents

In the new economic era, many projects can only be achieved through a cooperative way to achieve *** win, the information society itself is a cooperative organization, the enterprise is a chain supply, the bank is a mesh service, the information is online *** enjoy, innovation is the network of collaboration, therefore, the new economic society is a society in which human relationships are highly socialized. In such a society, there is a need for closer ties and collaboration, and for leveraging the power of the collective and the power of others to achieve career success. American scholars, such as Beane, believe that competition is the value of industrial society, while the value of the new economic era is cooperation.

Innovation of enterprise human resource management in the new economic era

The arrival of the new economic era 's demand for talent has undergone a major change, and at the same time, it also puts forward a new challenge to the management of human resources for the talents with innovative, personalized, composite and cooperative characteristics, the enterprise in the innovation of human resource management should do the following attempts. The following attempts:

(a) create a culture of innovation

In the new economic era, innovation and fashion has become the theme of the period, the development of enterprises need to be driven by this innovative ideas. The enterprise's concept of talent is the core of enterprise culture and management, attracting and retaining innovative talents has become the most concerned issue for enterprises. The new generation of employees who have grown up along with China's rapid economic and technological development are open-minded, flexible, technologically specialized, confident and self-reliant, and highly mobile. To attract the elites among these people, enterprise management must establish a culture of innovation. First of all, the enterprise should be committed to creating an incentive-based, open environment full of innovative atmosphere for invention, creation and the future of the enterprise's technological research and foresight, and promote challenging thinking. Challenging thinking encourages the majority of employees to question the reality of the state, and constantly think and innovate, the enterprise may bear some risk, but the enterprise this cultural atmosphere and attitude towards risk and error will stimulate the creativity of the staff, enhance the competitiveness of the staff, and will attract a large number of talented people; Second, the establishment of the same **** the visionary goals. Enterprises should be set up to stimulate people's spirit of struggle, willing to work for the cause of *** with the efforts of the goal, including short-term goals and long-term goals, in such an innovative environment, the development of enterprises to adapt to the needs of the times.

(ii) the implementation of flexible management

In the new economic era, knowledge-based staff is the key to enterprise development, truly talented people, often full of personality and difficult to be managed, which requires human resources management must take the initiative to abandon the traditional management, the use of the organization's *** with the same values and business philosophy, relying on the *** with the beliefs, interaction and cooperation, and the development of the enterprise. *** the same beliefs, interactive mind for flexible management, to create a relaxed environment and atmosphere for employees, give them more authorization, let them become the master of the work, continuous learning, continuous improvement, so as to stimulate the staff's desire for creativity, so that their potential and talent to get the maximum degree of play, so as to create more benefits for the enterprise.

(C) enterprise and talent **** growth

The new economic era has changed the external environment of business operations, the changing environment makes the development of enterprises with a great deal of uncertainty, so the new economic era of talent is always thinking about personal career planning and career, therefore, enterprises should change the traditional human resource management Opportunities exist to enable individuals to recognize their own potential.

Work autonomy - The establishment of a work environment in which employees are able to accomplish the tasks assigned to them within the framework of a defined strategic direction and self-assessment metrics.

Business Achievement - The achievement of a level of performance and quality of which the individual can be proud and which is linked to the needs of the organization.

Monetary wealth - receiving a reward that is commensurate with one's contribution and enables employees to share in the wealth they create. This type of reward should be tailored to the company's growth and linked to the individual's performance.

(D) people-oriented

People-oriented is in the management process, always put people in the core position, the pursuit of comprehensive development of people, in order to fully mobilize the enthusiasm and creativity of all workers, so that the enterprise to obtain the maximum benefit. In the new economic era, talent is the most important resource of the enterprise, is the master who dominates the fate of the enterprise, the enterprise should take the staff as the most important resource of the enterprise, trust the staff, respect the staff, rely on the staff, put the staff in the main position of the management, carry out the management activities around making full use of and developing the human resources, stimulate the vitality of the human being and the spirit of innovation, so as to realize the comprehensive and self-development of the human being and make the enterprise's The goal of the enterprise and the development goal of the staff to reach a consensus. The comprehensive and free development of people is the essence of people-oriented management, but also the core concept of enterprise human resource management.

"People-oriented" management needs to cultivate a close, trusting interpersonal relationships, need a dedicated, enterprising and tolerant atmosphere of cooperation. Enterprise culture is "people-oriented" management of the ideological basis, enterprises should strive to cultivate *** with the same sense of corporate culture, *** with the same sense of corporate culture so that members of the enterprise goals and values have *** with the same understanding of the enterprise, so as to achieve unity of action; *** with the same sense of culture also makes the development of enterprises and The reality of the economic and social environment coincides with. The enterprise's employment system should take full account of the staff's personality and habits and the enterprise's inclusiveness, creativity, and make it through the words and deeds of each employee, in an effort to create *** with the corporate culture, values and behavioral norms at the same time, to promote the formation of various departments of their own characteristics.