What is the role of equity design on the development of enterprises

First of all, the proportion of equity structure has an important connection with the company management and company decision-making, not simply the proportion of equity and voting rights, the purpose of equity design should be to bind the interests of founders, partners, investors and managers together.

Secondly, the weakening or strengthening of shareholders' rights through equity design can not only make the equity value as the only strategic coordinate, but also establish competitive advantages and make the enterprise realize continuous growth.

Finally, a good equity design establishes an excellent equity incentive model. Not only can enhance the company's employees' sense of mission and sense of belonging, but also enhance the employees' attachment to the enterprise.

Equity design is the top-level design of the company's organization. Traditional enterprises Internet transformation, strategy and business model to solve what to do, how to do, and equity design can solve the problem of who invests, who to do, who gains, how to share. Only equity design, in order to bind the interests of founders, partners, investors, managers; only equity design, in order to Internet organizational change in the partnership model, creator model, crowdfunding model to the ground; only equity design, in order to the value of equity as the only strategic coordinates, to establish a competitive advantage to obtain exponential growth. The history of a company is the history of equity, and equity accompanies every stage of the life cycle of every enterprise. The success of enterprises in the industrialized era lies in the good use of managers, and the success of enterprises in the Internet era lies in the good use of equity.

The proposed theory of equity design mainly includes the following core systems:

I. Equity value

Measurement is not only related to the interests of shareholders, but also affects the relevance of the accounting information, the use of different methods of measurement of shareholders' equity, which inevitably leads to different results, according to the value of the attributes of the asset value to choose the appropriate method of measurement of the value of shareholders' equity is particularly critical.

Two, the company's structure

Equity structure is like the design of the building's structure, the core body of the company's shareholding structure, project subsidiaries shareholding structure, the structure of associated company transactions. There is no good design of the building structure, the engineering team and then give strength is not possible to build skyscrapers.

Three, corporate governance

From a broad perspective, is the study of enterprise power arrangements of a science. From a narrow point of view to understand, is living in the level of corporate ownership, research on how to authorize the professional managers and professional managers to perform their duties to exercise regulatory functions of science.

Four, equity incentives

Design of executive equity incentive model, the main model of the creator, shareholding model, dividend model. At present, many equity incentive technology or program is based on industrialized thinking, did not consider the employees have no dependence on the enterprise, especially when the transformation and upgrading need to be creative bull, they want to start a business independently, they do not care to take a little bit of shares; on the other hand, the industrialized era of profit as the coordinates of the implementation of shareholding incentives for the solution is also extremely wrong. In the Internet era, the value of the company is the important coordinates of stock ownership incentives.

V. Equity financing

Design of equity financing amount, financing point in time, valuation range, financing object, both the funds continue to operate, but also to maintain the operation of relative independence.

Sixth, equity crowdfunding

Equity crowdfunding can absorb seed users, but also to solve the company's initial capital bottleneck, raising money, raising people, raising resources. In reality, many equity crowdfunding either let investors feel cheated to lose money, or the pursuit of the same shares, 100 shareholders each 1% of the shares, and finally the company fell apart.

Seven, equity investment

Equity investment is not debt investment, either full of pot, or blood money. How to cross the pit in the investment, find today's investment of 100,000 yuan to hold 1% of the shares, the future may be market value of 10 billion dollars.

Eight, equity mergers and acquisitions

Design of mergers and acquisitions and merged programs.

Nine, the New Third Board and listing

Design of the New Third Board listing program, GEM, Main Board listing program, the company must not only have growth, but more importantly, must meet the listing, listing normative requirements.