What are the basic characteristics of network marketing?

Television in traditional media has strong perceptual ability and strong visual impact. Internet can also do this, and it can be designed according to different consumer groups: illustrated animated advertisements have a strong sensory effect on visitors.

Second, the retention time is long.

This is what traditional marketing can't do. Take the world-famous 9. 1 1 incident as an example. Many people have seen it in newspapers and magazines, so how many people will get these specific information? Network marketing is very different. All kinds of materials have a long retention time.

Third, the spread is wide.

Internet can spread information to any place in the world, without any geographical restrictions. Compared with our traditional TV, newspapers and advertisements, the Internet has broken the geographical restrictions of traditional media and made your information reach every corner of the world where you can surf the Internet.

Fourth, it is highly targeted.

On the internet, we can promote online according to the region and consumption level. Anyone who has done bidding promotion knows that keyword advertisements in search engines can limit areas. Once restricted, searchers in other regions can't see this advertisement.

Verb (short for verb) interaction

Internet marketing can make enterprises and consumers interact effectively, but this kind of traditional media interaction is rare. Newspapers, TV and magazines are only for those so-called potential customers to read. As for customers' opinions and suggestions, it is difficult to get feedback, and it is even more difficult for enterprises to actively find potential customers. On the Internet, we can get feedback from customers and communicate with them in the first time. Using instant messaging tools, once users express dissatisfaction or ask questions, we can reply quickly. On the Internet, consumers can find enterprises, and enterprises can also find their own target customers. This is a two-way process, rather than a single enterprise looking for potential customers in the past.

Sixth, the number of viewers can be accurately counted.