Traditional Culture Encyclopedia - Traditional stories - What is pharmacy?
What is pharmacy?
There are two kinds of customers of drugs: one is hospitals and the other is pharmacies (OTC). According to "Several Opinions on Further Reforming and Perfecting the Policy of Drug Production, Circulation and Use" issued by the State Council, medical representatives can only engage in academic promotion, technical consultation and other activities, and may not undertake the task of drug sales.
People's Republic of China (PRC) Occupational Classification Ceremony officially released on 20 15 listed "medical representative" as a new occupation, and defined it as "a professional engaged in medical information transmission, communication and feedback on behalf of pharmaceutical production enterprises". For the tasks of medical representatives, the ceremony stipulates: first, formulate plans and programs for the promotion of medical products; The second is to transmit information about medical products to medical staff; The third is to assist medical staff in rational drug use; The fourth is to collect and feedback the clinical medication.
Introduction of specific work content of pharmacokinetics
1. Complete the sales target issued by the company, and promote the sales of drugs to medical institutions within the jurisdiction.
2. Develop and maintain the hospital market within the jurisdiction, collect market information and competitors' trends, and put forward feasible suggestions to the supervisor.
3. According to the market situation, formulate reasonable promotion strategies to provide medical staff with product information and improve the market share of products.
4. Visit the target customers in this area regularly to understand their needs and provide them with value-added solutions.
5. Learn systematic promotion knowledge and academic knowledge to establish a good brand image for the company.
6. Complete various reports in time according to the company's requirements.
Reference to the above content: Baidu Encyclopedia-Medical Representative
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