What is the meaning of public domain traffic and private domain traffic?

One, private domain traffic:

Private domain traffic is relative to the concept of public domain traffic, simply refers to the concept of not having to pay, can be at any time, any frequency, direct access to the user's channels, such as self media, user groups, micro-signals, etc., that is, the KOC (Key Opinion Consumers) can radiate to the circle. It is a concept in the field of social e-commerce....

Derivation:

With the increasing competition from traditional e-commerce companies (including but not limited to) such as Taobao and Jingdong, everyone is exploring new territories, the growth of social e-commerce is increasing day by day, and the private domain traffic has been discussed most in this context.

Private domain traffic or private domain traffic pool, different from the traditional e-commerce consumer traffic, is a shift to the operation of the user, e-commerce operated by the fans or users is no longer a single product audience, this viscosity may be formed once the acquisition of the customer and produce multiple transactions, these flows only belong to the e-commerce rather than the platform of the bidding for the purchase of the so-called private domain, this closed-loop can also be said to be a private domain traffic pool.

Role:

Private domain traffic pool is used to do traffic conversion. Through easier and lower-cost reach and operation, a certain amount of traffic to get a higher income.

Private domain traffic pool is not for traffic acquisition, at least not the key to it. If you hope that a private traffic pool is purely through fission to get traffic, this is going astray. Because, without conversion verification of the traffic, you can not evaluate it, it is likely to become a "vanity index".

Two, public domain traffic:

The business can only be paid or activities, and other ways to find ways to meet the rules of the platform and access to the traffic, can not be retained. For example, your fans on the jitterbug, is the public domain traffic. Because you do not have the right to dominate ah, a slight suspicion of marketing, will be blocked, fans will be 0.

To be clear, the public domain traffic is the large disk traffic, that is, the entire Taobao Tmall or Jingdong platform traffic. Private domain traffic, literally, is the traffic that belongs to yourself.

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