What marketing strategies does Suning Appliance have?

Hello, according to the research of Tan Xiaofang, a famous marketing training expert, at present, China's home appliance sales channels can be roughly divided into two types: traditional channels and emerging channels.

Traditional channels mainly include large shopping malls, small and medium-sized shopping malls and electrical specialty stores transformed from hardware exchanges.

Emerging channels include comprehensive chain stores, home appliance chains, home appliance cities, brand stores, group purchasing, online ordering and so on.

In the urban market of China, in terms of the number of channels, large shopping malls are still the main channels for home appliance sales, but they are strongly competitive by home appliance chains and home appliance cities.

Take the TV market as an example. In terms of sales volume, department stores still occupy the largest share of the TV market, accounting for 40%.

9%

Followed by electrical appliance city and household appliance franchise stores, accounting for 24% and 16 respectively.

6%

However, by comparing the proportion of TV channels in quantity and market share, we can find that among the TV sales channels in China urban market, electrical appliance city has the highest sales efficiency, followed by department stores.

Channel sales efficiency is the goal pursued by enterprises.

In different levels of cities, the sales efficiency of various channels will have different performances for different products.

In short, the bigger the city, the higher the circulation components of emerging channels, and the stronger the competitiveness of the comprehensive chain of household appliances.