And what is the relationship between Customer Relationship Management and modern marketing theory?

Customer Relationship Management (CRM) is the popularization and promotion of modern marketing theory.

1. CRM is both a management concept and a complete set of solutions. CRM as a management concept, emphasizing the "customer-centric", in addition to grasping the customer's real needs and rapid response to meet the customer's personalized needs, it is more important to improve customer satisfaction and customer loyalty. As a complete set of solutions, is to solve the problem of customer-oriented modern marketing, to help companies accurately grasp and quickly respond to individual customer needs, and customer satisfaction, loyalty, to retain customers.

2. CRM management concept of the popularization and application of modern marketing management theory opens up a broad space, but also on the traditional marketing has brought about profound changes. Modern marketing requires that the market formed by customers, according to customer value analysis and other factors for reasonable segmentation, and then choose a good target market, effective market positioning. On this basis, then carry out targeted marketing. To carry out customer-oriented modern marketing, you need to deal directly with customers, really understand and grasp the needs of customers.

The management concepts and technical means of CRM determine that it is the best way for modern, customer-oriented marketing. Through the CRM market management, you can directly collect first-hand information about customers, to achieve effective customer data management and customer value management, to truly grasp customer demand. Sales management through CRM can quickly respond to customer needs. Customer service management through CRM can improve customer satisfaction and loyalty to retain old customers, and timely update customer information.