What are the app development processes (APP software development processes)?

In today's society, mobile app is widely used in people's lives. Whether at home or out, the use of mobile app is essential. With the increasing weight of APP in people's daily life, many enterprises want to have their own personalized mobile APP, because APP can generate more services. This trend is not only reflected in many big brands, but more and more large and medium-sized companies are also very optimistic about the prospects and trends of the mobile Internet, and gradually begin to pay attention to APP. However, some companies still think that a PC website is enough, and there is no need to spend energy and financial resources to develop an APP. So here, Zan Technology wants to introduce you to several reasons why enterprises need to have their own exclusive apps.

Create a corporate brand

The application industry is booming. Now only some enterprises realize the importance of developing exclusive apps. If you take the lead in making an app, you can lead your peers and the brand differentiation is obvious. Create the company's innovative image and walk in the forefront of the trend.

Save operating costs

After the enterprise has its own APP, it can save a lot of printing and publicity expenses, including leaflets and books. Using the instant push function of APP instead of telephone notification and TV and magazine advertisements to accurately inform customers can greatly reduce the publicity and operation costs of enterprises.

Accurately locate the customer base

After users download the enterprise's APP, different from the traditional general online advertising method, APP can put advertisements to customers with more development potential, so that the probability of users turning into customers is higher, and targeted advertisements can also be placed according to the level of members.

Enhance purchase intention

In the APP, products can be displayed with vivid words, pictures and videos, which are clearer and more vivid than traditional paper brochures. Using the classification function of the APP, products can be accurately classified, which is convenient and fast, thus increasing customers' desire to buy products.

Create a good reputation

Users can share enterprise or product information with friends and relatives through the sharing function of APP, creating more businesses and topics for enterprises, which is also conducive to the word-of-mouth development of enterprises.

Increase brand interaction

Users can use the discussion forum in the APP to express their opinions, and they can also make suggestions to enterprises with pictures or words anytime and anywhere.

Improve loyalty

A successful APP can not only bring value to users, but also get the latest offers and product information at any time to attract them to browse regularly.

Increase turnover

Push the latest offers and other notifications to attract users to spend again, and at the same time, send the products directly to customers' homes through online payment function or link to the enterprise's mall.

Strengthen internal management

Use the tools needed by sales staff as short films or sound effects for staff training or meeting customers to enhance the company's image; Using the "punch in" function, employees can punch in when they arrive at the duty place, which is convenient for management; Distinguish between loggers and have different rights according to different positions. Look at different information; A number of data are stored in the system, such as advertisement clicks, usage rate, data viewing rate and so on.

Improve the advertising conversion rate

After seeing the advertisement of the enterprise, the user can immediately purchase the product through the online payment function of the mobile phone or the advertisement directly linked to the APP. In the era of mobile Internet marketing, enterprise APP applications make your dreams come true! In the era of mobile internet, do it when you should. Are you still hesitating Your competitors have already started to act. Whoever grabs the user's mobile phone desktop first will be the biggest winner! The most advantageous weapon to seize the user's mobile desktop is to launch the APP that users like!

At present, the functions of smart phones are becoming more and more powerful, and the innovation upsurge of mobile Internet applications has emerged, and the price of mobile phones has dropped. For the huge floating population and rural population, surfing the Internet by mobile phone is a cheaper and more convenient way. These factors lower the threshold for the use of mobile smart terminals, which is conducive to the transformation from ordinary mobile phone users to mobile Internet users. The convenience of mobile APP can accumulate more users for enterprises and play a key role in the income generation and future development of enterprises. The development prospect of the APP market is so good, what are you waiting for?