Chinese Medicine's CCTV program

In the setting of the program content, Chinese Medicine has three sections in the norm. First, health stories. This is the main board, about 20 minutes, mainly to invite cultural celebrities or ordinary people to explain their way of health, so that we can establish a healthy concept and the belief of overcoming diseases; Second, Zhongjing Health Workshop. By explaining the preparation of medicinal diets or fitness programs such as Taijiquan and Baduanjin, it spreads the traditional Chinese methods of health maintenance; Third, Hongtao Mailbox. This is an interactive board, mainly for the audience letters and telephone hotlines, introduced some viewers are very concerned about the disease of Chinese medicine special treatment.

The program "Chinese Medicine" was officially launched on June 1, 1998 on CCTV International. Each weekly program is 30 minutes long. 2002 September 2, "Chinese Medicine" was completely revised, the column was expanded to 50 minutes long, the brand effect and influence of the column has been further expanded, and became one of the brand columns of CCTV International Channel which is very popular among the viewers at home and abroad.

The "Chinese Medicine" program reflects the different interests and needs of various types of viewers, covering traditional Chinese medicine, living habits and ethics. For example, "Health Topics" focuses on health hotspots and advocates scientific lifestyles, "Famous Medicine Doctors" focuses on famous Chinese doctors and personifies the cultural connotations of Chinese medicine, "Hongtao's Mailbox" provides overseas viewers with health guides in search of medicine, "Specialist Clinic" explores the best ways to relieve patients' pain and suffering from illnesses, and "Healthy Life" spreads the culture of Chinese health care. The image of the host of the program "Chinese Medicine" is positioned as "a modern oriental woman rich in traditional Chinese national style", and is affectionately called "the health messenger from the motherland" by overseas viewers.

From 1998 to 2002, the team of "Chinese Medicine" deepened the understanding of the inner function of the column and improved the image of the outer column, and carried out many useful explorations, experiencing the conceptual change from providing practical services to providing cultural services, and forming the unique column style and authoritative credibility of the column of "Chinese Medicine".

In early April 2003, "SARS" raged, "Chinese Medicine" sent a special filming team to Guangzhou, interviewed a number of infected cured health care workers, interviewed and filmed the first patient in Guangzhou, Mr. Huang Fasheng and filmed him and his family's life, and successively launched the "Exploration". The Source of SARS", "Response to SARS", "Experiencing SARS", "Preventing SARS", "The Formula of SARS", "Prevention of SARS", "The Method of SARS", "The Method of SARS" and "The Method of SARS". After the program was broadcast in prime time, it created high ratings in the international frequency.

When the autism program was done, a paper card was written to encourage the parents of the children to persevere and not to give up. The team themselves designed a design on a t-shirt, went to autism schools and did activities with the children's parents. Once filmed a very young girl in her 20s acquired breast cancer, and finally to the brain metastasis, because there is a boy has been at her side, six years of love, the girl finally went. During the filming, the program team and the patients in the ward were shedding tears. After the interview, donations were made at that place. Also filmed a pair of twins, also has a muscular dystrophy, the experts give the deadline is 18 years old will die, but the mother raised them to 20 years old, when the reporter went to the scene to shoot, also made a donation. Every day, Chinese Medicine receives responses from viewers in dozens of overseas countries, who seek health counseling services from the column through letters, phone calls and e-mails. According to incomplete statistics, the column responds to more than 10,000 letters from home and abroad, more than 25,000 phone calls and more than 6,500 e-mails on average every year, making it one of the columns of CCTV that receives the largest number of letters and calls from viewers. Many overseas Chinese and Chinese believe that the opening of the "Chinese Medicine" program reflects the deep concern of the motherland for the health of overseas Chinese and Chinese.

Australian viewer Wei Changsheng believes: "Chinese Medicine" is favored by older Chinese and overseas Chinese, and we must watch this program almost every week. Chinese Medicine is even more of a boon and a blessing to those who suffer from difficult illnesses, and once again, I would like to express my family's gratitude to CCTV." French viewer Li Cherry said in a letter, "Whenever we hear Ms. Hong Tao's sentence, "Don't forget, Chinese Medicine is concerned about your health," we will be particularly moved ......."

The team of "Chinese Medicine" column is sincere and united, and always strives to build the brand image of the column with profound cultural connotation, authoritative health information, professional production quality, intimate service and strong social responsibility.

The staff, through their efforts, have made great progress in the post-program product development of the Chinese Medicine column. The simultaneous reprinting of the narration in Taiwan's Dacheng Film and Drama Newspaper, the publication and distribution of the first, second, third, and fourth series of the Chinese Medicine series, as well as the traditional Chinese version of the series in the Taiwan area, have made the Chinese Medicine column possess a considerable amount of readership and have a It has generated a large social impact at home and abroad, and with its unique authority and affinity, it has a high degree of attention and recognition among the Chinese medicine community and viewers at home and abroad. On September 1, 2004, CCTV Chinese International Channel underwent a complete revamp. From the previous 5 boards to "Health Story", "Zhongjing Nutritional Workshop", "Hongtao Mailbox" 3 boards, adhere to the theme of the column, the theme of the characters, the characters of the story of the creation of the principle of strengthening the service, timeliness, enhance the storytelling, visibility, interactivity, and increase the amount of information.

Since the creation of "Chinese Medicine" column in this revamping has realized a major change from a communicator-centered to an audience-centered, and the communication audience has changed from a patient population to a healthy population, the attractiveness of the column and the ratings have grown significantly, and the audience attracted to the column after the revamping has increased by 3,710,000, and the ratings have grown by 50%, and the share of the ratings has increased by 68%. On January 1, 2007, Chinese International Channel carried out a new round of channel revamping, and the broadcast time of "Chinese Medicine" program entered the evening prime time 22:00 for the first time, and for the first time, it was broadcast in the same prime time with literature, sports, variety and other programs. The column adheres to the principle of "the purpose remains unchanged, content is the king", and makes continuous efforts in three aspects of program content broadening, program form innovation and storytelling, skillfully integrating mainstream culture, elite culture and popular culture into one, the column has successively launched "My Health I'm in Charge", "There is Chinese Medicine in China in the Sky", "Exploring the Red Mansion Gourmet", Teach You How Not to Get Sick", "Gourmet Reflecting on Stomach Cancer", "Lonely Records" and other series and thematic programs.

The revamped Chinese Medicine launched a series of special programs, such as the main "God Bless China with Chinese Medicine" program, which tells stories: the story of Chinese medicine to fight cancer, the story of Chinese medicine to promote rehabilitation, the story of Chinese medicine to fight against "SARS", The program tells stories of Chinese medicine against cancer, Chinese medicine for rehabilitation, Chinese medicine against SARS, and the story of "God VI" astronauts' pulse-taking. Since June 1, 1998, the column has been on the air, with the purpose of "carrying forward the 5,000 years of traditional medicine culture, and then create a new century of green health trend" as the purpose of the column, and positioned as a "dissemination of traditional Chinese medicine culture to the audience at home and abroad, to advocate a healthy and scientific way of life, with a high cultural taste and authoritative health information. Service column", with elegant, fresh and vivid Chinese atmosphere and Chinese flavor and other special features loved by the audience at home and abroad.

Content, integration of knowledge, service, culture in one, showing the profound Chinese traditional medicine culture. Health topics, medical celebrities, specialty clinics, and ways to maintain health, the content involves the prevention and treatment of diseases, and various aspects of physical fitness. In particular, it penetrates into the level of Chinese medicine theory, explains the thinking of Chinese medicine to grasp the problem, and embodies the spirit of Chinese culture and philosophical thinking with the harmonious and holistic view of Chinese medicine theory, which makes "Chinese Medicine" have a high cultural taste and sense of gravity. Especially the special program "Ethnic Medicine Series" - "Tibetan Medicine in Snowy Area", "Western Dimension Medicine", "Grassland Mongolian Medicine", "Bamboo Building Dai Medicine", which introduces the traditional medicine culture of four nationalities of Tibet, Vi?t Nam, Mongolia, and Dai one after another, has expanded the inherent cultural horizons of the program. the inherent cultural horizons of the column.

Formally, it is both simple and elegant and modern. First of all, the program has produced a whole set of title, end, flower, subtitle and illustration with the characteristics of traditional Chinese culture, whose style is consistent with the content of the program - the inherent spiritual temperament of Chinese medicine culture. Secondly, the full use of television means, especially the first to use virtual studio technology in CCTV International Channel, increased the visibility and modernity of the program. Thirdly, the hosts are accurately positioned and full of characteristics. Host image style and the overall style of the program as a whole, highlighting the quiet simplicity of Eastern culture, gentle and elegant.

The program has its own unique concept in dealing with the relationship between cultural taste and serviceability. China's traditional Chinese medicine and traditional medicine of all nationalities in the field itself is rich in cultural deposits, if the full exploitation of these cultural components for the source of health services, not only to make the development of the column has a long power, and with the cultural infection of the reason, can make the service well accepted by the audience, the effect will be better. They adhere to the unity of cultural taste and service, which is a deep understanding of the communication science "audience center".

The significance of foreign publicity and international channel construction, to human **** have health needs as an entry point, the use of the Chinese nation's subtle and profound theories of medicine and the effect of a variety of specific methods of publicity culture. With the increasing demand for health knowledge of Chinese medicine, the program "Chinese Medicine" has been welcomed by viewers at home and abroad, and its ratings have been rising. it ranked first continuously in the first three quarters of 2007, and its annual average ratings topped the ratings list of the national health columns. In the comprehensive evaluation of the program from 2007 to 2008, the program was ranked first in the Chinese International Channel for four more quarters. Among more than 300 online programs on CCTV international network, the click rate of "Chinese Medicine" has been steadily ranked in the top 5.

Review surveys show that viewers aged 24 to 54 account for about 80%. Due to the late broadcasting time, there are relatively few elderly viewers over 70 years old, with about 20% aged 55 to 70. Among the young and middle-aged people surveyed, part of the reason why they pay attention to this program is, on the one hand, for the health of their parents, and on the other hand, because of the fast pace of work and life nowadays and the pressure, they are gradually beginning to pay attention to their own health. Bi Genhui: I am very concerned about "Chinese Medicine", and Hong Tao has eaten up this program throughout her hosting. I saw her write several of her own testimonials on the website, and felt that she had been influenced by China's profound culture, and that she had done so. There are a few words I wrote down, we students can be used as a reference, she said, "the medicine of Chinese medicine its method advocates to look, smell, ask, cut ...... "Chinese medicine" is also therefore to find the positioning of Chinese medicine of the profound culture of Chinese medicine, Chinese medicine, its positioning, what is the positioning of it? She said to give up extravagant hopes, reduce fickleness, and strive to promote the traditional Chinese medicine culture and serve the global Chinese, which is actually the definition of this column.

There is another passage, the way of Chinese medicine and health, perhaps this team has really become an expert in Chinese medicine, and everyone loves this work, so he said that the way of Chinese medicine and health is the first in the nourishment of the body and temperament. Hongtao has been enlightened to treat people with gratitude, to deal with things with a normal mind, and to bring the conditioning of the mind into the traditional cultural system of Chinese medicine. These two sentences struck a particularly deep chord with me, and are the purpose of her running this program.

The third sentence says, "The motherland traditional medicine is profound, "Chinese medicine" on its promotion and excavation never-ending, I piously hand in hand with the miracle of human civilization and treasures, sincere service to the TV set of the former audience friends, cohesion into a sentence, "Chinese medicine" to worry about your health". The Chinese Medicine has grasped this scale and proportion very well. Chinese medicine" launched a series of special programs, such as the main "God bless China with Chinese medicine" program, tells four stories:

One is the story of Chinese medicine to fight cancer. Zhu Liangchun, a famous old Chinese medicine practitioner in Nantong, Jiangsu Province, used insect medicine to fight cancer and successfully cured a lymphoma patient in Shanghai 11 years ago. Second, the story of Chinese medicine to promote recovery. Hong Kong Phoenix Satellite Television hostess Liu Hai Ruo returned home after a car accident in the United Kingdom, and after the intervention of Chinese medicine, her body and mind got a more comprehensive recovery. The third is the story of Chinese medicine's fight against SARS. During the "SARS" period, we were the first group of CCTV journalists who went to Guangdong to cover the event, and after returning from the interview, we made a number of programs to introduce the special treatment of Chinese medicine during the "SARS" period in a timely manner. Fourth, the story of Chinese medicine playing a unique role in aviation medicine. Prof. Wang Mianzhi of Beijing University of Traditional Chinese Medicine took the pulse of two astronauts during the launch of Shenzhou VI, carried out traditional Chinese medicine diagnosis, and provided them with proper medical care in the early stage, which effectively avoided space reactions. Beijing time: Wednesday 09:00 22:00

Greenwich Mean Time: Sunday 07:10 15:40

New York time: Sunday 17:10 Sunday 24:00 Chinese medicine is the great wisdom of the Chinese nation. Among the treasures of Chinese civilization that are generally recognized around the world, traditional Chinese medicine is probably the most classic of them all. The program Chinese Medicine disseminates to viewers at home and abroad the results of this kind of medicine, which everyone may intuitively touch, feel and experience, reflecting the 5,000 years of cultural deposits of the Chinese nation, and is of great human and world significance, as health is needed by all people in all countries of the world.

Chinese Medicine covers almost all the latest clinical achievements and health practical information in Chinese medicine. The program always insists on disseminating authoritative Chinese medicine health information to viewers in a rigorous and responsible manner, and informs viewers of professional medical knowledge in an in-depth and easy-to-understand manner, which has produced an important demonstration and social influence in the field of traditional Chinese medicine dissemination. Mr. Pang Zhonghua, who has experienced the pain of constipation for many years, shared with the audience his "potato drink" method: peel the potatoes and squeeze the juice; boil it over a low heat; when the potato juice is sticky, add an appropriate amount of honey; once a day, two spoons each time, take it on an empty stomach; and at the same time, add a little bit of honey that suits your needs. This reflects one of the greatest features of Chinese medicine culture, "medicine and food are the same".

"Chinese medicine" in the "diabetes topic", in addition to how to pay attention to diabetes patients should pay attention to diet and other aspects, because of diabetes and derived from the life problems and psychological fear is also listed, so there will be "Wang Xinjie anti-sugar road love together! That's why there is a program like "Wang Xinjie's Love in the Fight Against Sugar". After watching the program, a series of questions such as whether one can get married with diabetes, whether one can have children, and how to care for one's family if one has one have been answered. ....... Chinese Medicine" to narrate the story and the star said the form of the program. For example, "Thorns against cancer road because of love and beautiful" tells the small Huang accompanied his girlfriend Meiyu together to fight cancer mourning Wan touching story. Most of the time, "Chinese Medicine" uses celebrities who have a demonstrative role to play.

In the 2007 New Year's Day special program, "My Health My Master," it was the evergreen stars of Taiwan's film industry, Gui Yalei, Li Mingqi, and Li Xiaolingtong, who told of their ways of toning up their bodies to be young and beautiful, and less sick. Hong Tao:

Hong Tao Profile: Born in Urumqi, Xinjiang. 1985 to 1989 in the Beijing Broadcasting Institute broadcasting department, after graduation to Tsinghua University, Tsinghua University, Tsinghua University, was awarded the title of "Outstanding Young Teachers. 1994 transferred to the CCTV Overseas Center, served as the "Journey of Hope", In 1998, she participated in the establishment of the program "Chinese Medicine", and is now the producer, host and chief announcer of "Chinese Medicine", and has won the first prize of "China Rainbow Award" of China Radio and Television News Award, and the special award of the jury of "Junma Award" of the National Minority Theme Television Art. She has won the first prize of China Rainbow Award of China Radio and Television News Award, the special prize of the Jury of National Ethnic Minority Theme "Junma Award of Television Art", and the title of excellent program of CCTV for three consecutive years. He was awarded the title of CCTV Advanced Individual, CCTV "Ten Excellent" Youth Nomination, etc. His thesis "Service Special Programs Calling for Expert Hosts" won the Second Prize of Excellent Broadcasting and Hosting Thesis of China Radio and Television Society.

Hong Tao said, "Life is precious to everyone. Sometimes, in order to reflect its value, we may pursue material things and vanity too much and neglect its fundamentals. Putting aside all the things outside the body, in fact, with health, has the greatest wealth of life ......."

Liu Wen: a native of Wuhu, Anhui Province, deputy director of the special features department of the CCTV Overseas Center, senior editor, and supervisor of the "Chinese Medicine" program.

Liu Wen was admitted to Beijing Broadcasting Institute in 1984, majoring in television photography, and graduated in 1988. 1991, he was transferred to CCTV Overseas Center, where he was appointed as a writer, director and photographer of "China Report", and has written, directed and photographed more than a hundred TV films (episodes). 1998-2002, he was involved in the founding of the "Chinese Medicine" program, and served as the producer of "Chinese Medicine". Chinese Medicine" won the first and second prizes of China Radio and Television News Award (Government Award), and the first prize of excellent program. At the beginning of the program, the program was not well received, because at that time, peers believed that the industry of traditional Chinese medicine lacked the driving force to attract the audience's attention, and peers were not too interested in Langzhong. In the eyes of patients or viewers look at the media to do health columns, under the leadership of the founder of the column, the first producer Liu Wen, "Chinese medicine" started and developed. Initial interviews were very difficult, after the column staff time and time again, interviews, time and time again with the hospital, the doctor's contact, only to be understood, recognized. When the columnists go out, they come across famous doctors and often shake the hands of the columnists to express their gratitude. Column all the way, relying on sincerity. Gradually through the sincere payment is understood by the audience.

In the process of being cared for and trusted, the column endeavors to give their love. After interviewing AIDS patients, the column team donated some money and things together and sent them to the school for children with AIDS. When more contact with some ordinary people, especially in the front line to do donation activities is a normal thing, which reflects the team's love.

Columns in 10 years strive to make changes in the form of the program in the way of speaking, as a professor affirmed, perseverance is the "Chinese medicine" to be evergreen the most important magic weapon. All this comes from the responsibility of the column team, whether it is for the TV, for "Chinese medicine", or for the audience. June 1, 1998 The program was officially launched on CCTV International.

August 6, 2006 Chinese medicine host Hong Tao tells health stories: Liu Bingyi dietary therapy to resolve fatty liver.

October 14, 2006 "Questions about Varicose Veins".

July 2007 The story of a Hong Kong diabetic was broadcasted.

February 16, 2007 "Chinese medicine" program invited Yu Siman interview "with color to dispel depression.

January 16, 2008 "Diabetic staple food - one of the recommendations".

February 8, 2008 - Special Contribution to "Chinese Medicine" by Zhongjing Health Workshop.

July 23, 2008 A set of exercises saved my waist 29th

August 8, 2008 "Chinese Medicine" of the "Red House Cuisine" - jujube paste yam paste.

November 27, 2008, "The Art of Getting Rid of Diseases" was broadcast.

December 18, 2008, the rescue of "immortal cancer" was broadcast.

Dec. 15, 2008 [Special] "Chinese Medicine" is concerned about your health!

August 8, 2008: "The Scent of Medicine Floats from Here to Home and Abroad" broadcast.

September 24, 2008 Hong Tao: Perseverance is the magic weapon of "Chinese Medicine" evergreen.

December 20, 2008 "The Way to Keep Healthy - Men's Part".

February 23, 2009 "How Cancer Miraculously Disappeared".

February 25, 2009: Zhongjing Nutritional Workshop Recommends Cough and Asthma Relieving Medicinal Meal - Lily, Chuanbei and Ginkgo Soup.

February 28, 2009 "Bird's Nest Porridge" has a new efficacy in treating diseases - anti-radiation.

March 13, 2009: Exploring the Red Mansion Cuisine 1 - Special Program of Chinese Medicine

March 19, 2009: "Chinese Health Care History Outline - The Decline and Revival of Chinese Health Care Culture".

March 16, 2009 Zhongjing Nutritional Workshop column recommended medicinal diet: pig lung soup with Luo Han Guo.

January 14, 2009 Hong Tao: Perseverance is the magic weapon of the evergreen of Chinese Medicine .