How did these concepts evolve from media and media to new media? What has this change given us?

With the continuous development of new media, the status of traditional media has been greatly challenged. Under the current economic situation, traditional media and traditional media people are faced with severe reality and have a great sense of crisis. Some forward-looking and innovative traditional media fully realize the huge social functions of new media, and set up new media departments one after another to change the traditional media's previous information release mode and use influential new media tools such as Weibo and WeChat as marketing platforms.

Traditional media are constantly seeking development under the impact of new media. At the same time, the storage capacity of new media itself is limited. In order to gain public attention for a long time, we also need to enrich ourselves with the essence of a large number of traditional media. Therefore, the trend of media is continuous integration, innovation and change.

Constantly surpassing is the trend of history and the trend of the times. The most crucial point is that no matter how popular and powerful the new media such as Weibo and WeChat are now, their status will eventually be surpassed by a new media form, just as broadcasting surpasses newspapers, television surpasses broadcasting, and the network surpasses television.

New media communication is a tool and form, and the content is the most important. Forms can be ever-changing. With the development of science and technology, the humanistic feelings, values and attractive characteristics of the core content will never change. There are many forms and only one content. It seems that sticking to a kind of values and using emerging new media tools to publicize their unique core content are the essence of the phenomenon after all.