Why business is getting harder nowadays

There are more people doing business now, and competitors have become more numerous. And the nation generally has the ability to copy. A popular mature business, usually soon as the rain will spring up, more business people into it. This results in a follower's fever. In the hot environment of the follow the trend, we see red, the fight is usually a naked price war. The so-called brand awareness, branding, as well as differentiation competition, basically few people can play well, play the turn. This inevitably results in high costs and low profits, customers have a lot of choices in the fierce situation. Therefore, the business is more and more difficult to maintain, for the operation, as well as the capital chain has a higher demand. This is one of the main reasons why business is difficult.

The second reason why it is difficult to do business is improper investment, or ignorance of the business caused. Objectively speaking, before entering the circle of doing business. There has been a careful understanding, serious analysis, careful thinking is not many people. Most people, in a kind of listening to others, or their own blind analysis, optimism into the state of entrepreneurship and business market. Either is the beach landing, do not ask the results. Either the more you analyze, the more afraid you are, and you just give up. Because of excessive optimism, the business of the ditches appear in the underestimation. In often encountered problems, it is difficult to effectively solve the problem, put themselves in a constant dilemma. So I find it difficult to do business.

What is the competition in business? There may be a lot of answers, contacts, vision, pattern, and so on and so forth. And for the business itself, the most direct competition is the capital chain. For example, drip taxi, and fast drip just began to ferment the era. Competition is actually who's money smashed more, who has a more adequate capital chain.

When business becomes part of capital operation. Business is difficult for most people. Especially when you have a unique vision and discover new markets and projects. Don't be happy yet, because someone will soon notice the market cake. And then their move out is to use their power to overwhelm. Massive injections of money, even at the expense of short-term losses, to solidify the market share of the funds. When faced with the entry of such a giant. It is very difficult for an ordinary businessman to resist. The wolf is coming but you are the little lamb, you say it is difficult to do?

One, the economic status quo

We will find that more and more people are now starting their own business, which does not have a few business people? Since the reform of China's economic system and distribution system, the market has given private a lot of space, led to the development of many industries and enterprises and institutions, promoting China's economic progress, but also contributed to the present is an era of entrepreneurship.

Two, the current state of development

Now no matter which industry has been killed into a red sea, there is not much room for profit, especially in traditional industries. For example, the manufacturing industry, in 2011 before Guangzhou, Shenzhen side of the stalls selling wholesale clothes, business are particularly good. But slowly, with the development of the Internet, Taobao, Jingdong and other online shopping fire up, fewer and fewer people go to the physical store to buy clothes.

Before 2017, it was easy to do live broadcasting, new media and other emerging industries, but now it is difficult to join the money, to say the proverb is "too much gruel", the market is in oversupply, there are more sellers than buyers.

By way of analogy, there used to be fewer people doing the WeChat public number, and everyone's daily routine was to look at other people's tweets. Later, everyone thought that WeChat public number is good to do, so a swarm of people rushed up, not only enterprises can apply for public number, individuals can also apply. Now everyone's daily routine is to write tweets, we can find ourselves following a lot of public numbers and have not clicked on them for a long time. Because we can't read them anymore.

Three, mastery skills

1, timing

No matter what work or business, we must grasp the best time, rushed to the forefront, occupying at least one of the 20% of the status of the loss of the first opportunity will not be able to "make in the people".

2, rational

Want to start a business to do adequate market research, to do an accurate assessment of their own assets, to win by creativity, to do other businesses can not provide services. More observation of what the people like, what they need, if an industry has a lot of suppliers, do not blindly influx.

3, solid base

Don't blindly extend the industry chain in order to make a profit, first lay a good foundation, so that one of the most distinctive products fire up, no matter what products you sell later will be hot, maybe even off the market!

Doing business is a technical job, we must examine the market in advance to predict the risk, rational join!