Traditional Culture Encyclopedia - Traditional stories - Inventory of common business pitfalls set
Inventory of common business pitfalls set
1, bundled sales
This trap is extremely common in supermarket promotions. In order to sell expired or already expired products, the implementation of "buy one get one free" or "buy one get two and a half" of the bundled sales. Consumers tend to ignore the expiration date of the product when purchasing, thus buying expired products. The solution: check the shelf life before buying goods, do not buy expired goods.
2, coupons
This is more common in large shopping centers. However, the so-called rebates are not cash, but coupons or vouchers. Usually such coupons can only be used if a certain number of products from a specific category are purchased. This promotion will only make people spend more money. Solution: ask about the coupon rules before you shop. Don't buy any unnecessary items just for the sake of coupons.
3. Free Trap
1) Free Medical Checkup. Promoters use the elderly do not love the hospital's psychology, dressed as a "volunteer doctor", in a decent manner to carry out some blood pressure, lipids routine check, take the test results to point out that the consumer is suffering from some of the "disease", and then began to recommend the product.
2) Free trial. After a number of trials, some consumers feel effective due to psychological effects, or after many trials, it is difficult to buy the product, but only after buying home to find that there are many problems.
3) free of charge to celebrate. Unlawful business to the company's anniversary celebration, return to the community in the name of love, the organization of the elderly to participate in a free tour, but also provide a special car, free lunch, in the process of playing, lobbying the elderly to buy products.
4) free health advice. Open "free health advice hotline", as long as consumers call into the phone to consult, the other side will recommend "cure all diseases" of the same kind of food, health food.
4, with the gift of temptation
Elderly people are often y affected by the traditional idea of thrift and frugality, keen to accept the business "free of charge, extra" gifts. The business is often based on the interests of the elderly, hobbies and life needs to set up shopping gifts, some of the elderly is the temptation of these gifts blindly purchased under the business promotion of food, health food.
5, minimum consumption
In recent years, some restaurants, cafes and other places have set a minimum amount of consumption. Customers at these places, whether they want to or not, must pay at least the minimum amount set by the operator, with the excess calculated on the basis of the actual price. As a common unspoken rule in the restaurant industry, it violates the legitimate rights and interests of consumers and leads to waste.
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