Website promotion: why micro business is becoming more and more difficult to do

The plight of the micro-merchants now: terminal marketing is becoming more and more difficult, the agent team maintenance costs are getting higher and higher, and even a large-scale micro-merchants agent team collapsed disintegration. "Micro business is now more and more difficult to do," this sentence has become today's major micro-merchants agents as well as micro-brand responsible for the mantra! And this mantra also reflects the current situation of micro-merchants.

At present, micro-merchants are mainly faced with the following aspects of the problem: 1 micro-merchants are mixed products, it is difficult to identify the micro-merchants of this new business model, there is obviously no perfect regulatory mechanism. In the circle of friends micro-merchants circle, both the real goods at a good price, there are also indiscriminate imitation products. In particular, the vast majority of people lack the ability to recognize the relevant, and even some "agents" are blinded in the encouragement, parroting the style of sharing and marketing products, which led to the micro-merchants in the counterfeit, price fraud, false advertising and publicity events are endless. 2 micro-merchants practitioners of varying qualities, according to incomplete statistics, Guangdong, Zhejiang, Jiangsu, Beijing, Shanghai and other provinces and cities where GDP leads the country. According to incomplete statistics, the number of micro-merchants in Guangdong, Zhejiang, Jiangsu, Beijing, Shanghai and other provinces and cities where GDP leads the country has exceeded one million. Such a huge scale of practitioners inevitably appear low-quality individuals, but these few people on the overall image of the micro-merchants is a great negative effect. Micro-merchants specializing in killing acquaintances, substandard, "slaughter fat sheep" and other phenomena are endless.3 micro-merchants operating model coarse although the number of micro-merchants, but "single-handedly" type of lone ranger most, organized, organized and division of labor micro-merchants group is very small. Many people engaged in "micro business", but the lack of relevant micro business operation knowledge, micro business selling goods still stay in the violent screen stage, seriously affecting the WeChat user experience. Some of the micro-merchants got the agent of the enterprise, but the general distribution agent most of the sales requirements, if the sales do not reach, it will cancel the agency qualification, re-transferred to the new agent, sometimes the agent in order to retain the right to agent a large number of hoarding, resulting in a great risk of operation. 4 micro-merchants induced legal risks some micro-merchants for the most seek higher profits, get the so-called "authentic Some micro-merchants, in order to maximize profits, get the so-called "genuine" products, which may just be a batch of high-fashion products. Their lower-level agents simply do not know the truth, in the distribution process, "repeat" the words of the previous agent, easy to cause consumer conflicts. Quality problems, this model of layers of agents is also very difficult to solve quickly and effectively. In addition to the above problems, this new type of micro business business has also attracted the attention of the illegal distributors. The news media has reported a number of incidents of micro version of pyramid schemes only for the development of downlines. So the future development of micro-merchants must be based on a healthy and standardized foundation.

So, in the new micro-business background and situation, what types of micro-business model is considered healthy?1, abandon the pursuit of short-term profits, regardless of the future sustainable development of the idea of returning to the people-centered small and beautiful micro-business. The micro-business model that seeks to make huge profits and expects to get rich overnight is definitely not the future. Healthy micro-business does not need the brainwashing of success, only need to return to the retail itself, return to the human-centered sales concept. 2, product quality assurance, there is a traditional big brand endorsement of micro-business. Now the path of development of micro business and Taobao era is similar: from the wild growth of miscellaneous brands to standardize the formal products, and then to the traditional big brands. Now the micro-merchants are also all kinds of traditional enterprises to enter, due to the traditional enterprise resources as well as brand support, the micro-merchants will return to more channels as well as retail function. Brand planning and placement, product quality control, logistics delivery system, etc. by the original platform of traditional enterprises to complete, micro-merchants only need to consider how to communicate with consumers better, will sell the goods can be. 3, do not fool not hoarding micro-merchants. Before the launch + star + success of the micro-merchants brainwashing lulling three axes is no longer popular; the new micro-merchants three axes become: good products + multi-channel + professional training. In fact, as long as the micro-merchants to do "goods sold to the hands of consumers", a lot of problems can be solved, as long as the micro-merchants to do in accordance with this line of thinking, the media "black" micro-merchants and question the micro-merchants of the problem will not exist. At present, the biggest root cause of the problem of micro-merchants: only recruiting agents, do not sell goods. In view of this, the development mode of micro-merchants will have some new changes.

So where are the prospects for the future development of micro-entrepreneurship?1 The choice of micro-merchants products now do in line with the social environment of WeChat micro-merchants new categories of opportunities will be greater, in addition to doing the women's high-frequency consumption of new categories of micro-merchants in the future situation is also relatively good. Because 80% of the micro-merchants on WeChat are young women, WeChat purchase and consumption habits are relatively mature, the reason for the rise of micro-merchants is actually largely due to the rise of women's cosmetic sharing in the social environment of WeChat. And now in the micro business industry, with the entry of traditional brands, cosmetics category has been a red sea, small and medium-sized micro business cosmetic brand opportunities are getting smaller and smaller.2 micro business users of the community of the same hobby and emotional **** Ming is the foundation of the rise of micro business, so micro business can not be separated from the community. But the solidification and centralization of the community so that the goods in the expansion and pull new space has become very narrow, how to launch the community and the use of the community to generate fission way to disseminate the biggest problem of micro-business community. So the further development of micro business will certainly lead to the socialization of micro business users.3 micro business team size micro business starting point is an individual, but with more and more people to join, the product homogeneity is becoming increasingly serious, "low price strategy" that disrupts the normal market competition, but also reduces the profits of the micro business, the individual micro business batch by batch to be submerged, and replaced by a huge advertising and promotion campaigns. Replaced by huge advertising investment and the rise of large-scale team. The overnight rise of some big brands broke the dream of individual micro-entrepreneurs, teaming and group combat approach to micro-entrepreneurs increasingly fierce competition from the C2C end of the B2C merchants more and more, or "retreat to the net", or "mutual embrace of the group. "4 Micro business marketing, sales model formal health, not brainwashing, not hoarding, adhere to the concept of sustainable development of product sales to consumers. Whether the individual end of the micro business or enterprise micro business have their own defects - the circle of friends to sell goods of individual micro business lack of quality sources, in the payment link, logistics link and after-sales there are inherent shortcomings; enterprises through the recruitment of micro business agents in the form of although the expansion of the mobile sales channels, but also lead to the impact of the online commodities in the offline stores, Distributors are scattered, channel management is out of control, market confusion, internal price war, distributors tampering and other problems. Based on the above reasons, the disadvantages of the separate circle of friends micro-business and enterprise micro-business are difficult to sustain, and will gradually be replaced by a newer and more perfect micro-business model. Overall, the product is reliable, the model is healthy, the category is new and meet the WeChat shopping body consumer demand micro business prospects are more favorable. So it is also recommended to enter the micro business entrepreneurs or agents, from the above aspects to choose their own direction.