Traditional Culture Encyclopedia - Traditional stories - What is the difference between social media marketing and traditional network marketing?
What is the difference between social media marketing and traditional network marketing?
? Traditional online marketing emphasizes platform and content.
? Let's talk about the development history of online marketing first, and you will understand why traditional marketing is becoming more and more unpopular, social marketing is getting more and more attention, and what is the essence of online marketing.
? The best way to present the Internet is the portal. You can browse the news in the portal, communicate with each other in the forum, or greet each other through the mailbox. There are a large number of people gathered inside, and everyone is very eager to communicate with strangers outside.
? I soon discovered that since there are so many people online, why can't we promote products or services? So the earliest free marketing method-forum marketing appeared, and many people advertised in it. For the sake of user experience, these portals and forums began to block users who put advertisements, so this way of posting for free became more and more difficult.
? On the forum, some people can attract many people's attention at once, even the attention of the whole internet, through some outrageous remarks. This is the earliest online hype, and Sister Furong and Sister Feng stand out in this way.
Seeing that so many people publish advertisements for free, these portals might as well set up their own special sections to help enterprises make profits from advertising, which is the best paid marketing.
? In order to sell more products, and the way of free distribution is becoming more and more strict, enterprises begin to put on internet advertisements crazily, and the effect is not bad. However, there are also many bad businesses in these enterprises, which makes the trust of the whole Internet lower and lower, the effect is less and less obvious, and the delivery cost is more and more expensive. Traditional advertising and free promotion have reached a dead end.
? With the development of the Internet, there are more and more exchanges between people, and people believe in each individual and their word of mouth more and more. This is the power of the individual. If everyone makes the same sound, what kind of power is it? This is social media, and he emphasizes how to make individuals spread wildly and make the same sound.
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