What are the characteristics of consumer buying behavior?

The characteristics of consumer buying behavior mainly include habitual buying behavior, transformational buying behavior, coordinated buying behavior and complex buying behavior.

Habitual purchase behavior: For products with low prices, frequent purchases and small brand differences, it is not necessary to spend time to choose, nor to go through complicated processes such as collecting information and evaluating product characteristics. We can encourage consumers to try, buy and continue to buy their products through price concessions, TV advertisements, unique packaging and promotion.

Change the purchase behavior: the product brands are obviously different, but consumers are not willing to spend a long time to choose and evaluate, but constantly change the brand of the products they buy. We can guarantee the supply by promoting sales and occupying favorable shelf positions to encourage consumers to buy.

Coordinated purchase behavior: there is little difference between product brands, and consumers do not buy frequently, but there are certain risks when buying. So we need to compare and see the goods. We should pay attention to the use of price strategy and personnel promotion strategy, choose the best sales place, provide consumers with product evaluation information, and let consumers believe that they have made the right decision after buying.

Complex buying behavior: Buying expensive, infrequent and risky products requires careful selection and comparison. Effective measures should be taken to help consumers understand the performance and relative importance of products, introduce the advantages of products and the benefits they bring to buyers, thus affecting the final choice of buyers.