What should the "traditional" car companies do? Tesla is on the next upgrade!

A news story about Tesla caught my attention: a Tesla owner in Chongqing who upgraded a 17 year old?model?x from a first-generation?Mcu to a second-generation?Mcu, and at the same time replaced its?hw2.0 hardware with?hw3.0. The upgrade cost 19,000 RMB, but resulted in a smoother entertainment and interactive system, a fully automated autopilot, and other features. autopilot and other functions

Tesla's graphics card

In most of my friends?diy hosts, the graphics card is one of the most popular hardware, from the user's point of view, the performance of the graphics card together with the performance of the?cpu determines what kind of games the entire host can play, how the picture quality and smoothness, and the new gameplay represented behind this will once again have an impact on the traditional car companies. In this regard, we also deliberately asked Tesla officials. While it's not officially clear which cars can be upgraded and which can't, it's rumored that ?model?s and ?model?x models sold before March 2018 can be upgraded and have their hardware replaced. From an iterative standpoint, new energy vehicles have a huge advantage over traditional cars, especially when it comes to autonomous driving or energy storage, which will have certain potential future extensions.

Hardware upgrades

In 2018, NVIDIA made an upgrade to the hardware of the ?models and ?modelx, this time replacing the Model 3 chip with a more powerful 64-bit processor, and the Tesla TEGR3 chip for the center control system, and while these hardware tweaks have little to do with driving-related features, users generally agree that the The center control system responds more smoothly to touchscreen and browser operations, of course, traditional car companies have similar methods of replacing hardware, although not officially recognized, Volkswagen has tried to put the center control system of the ?mqb platform on the PQ35 platform golf machine, because the bus is almost the same, the function is perfectly matched, and also added ?crply function, the second generation chip upgrade, compared with the first generation Bluetooth connectivity frequency compared to the higher efficiency, range and coverage, this upgrade, break the whole market routine pattern, obviously the whole industry needs Tesla's big help.

Tesla's tricks

For Tesla, at present, many people still hold a wait-and-see attitude towards Tesla or pure electric cars, one of the important reasons is that electric cars and digital products, the same as the speed of iteration, buy early, lagging behind for a long time, unlike the traditional fuel cars have been stereotyped, once the iteration can not keep up, the damage to the rate of preservation of the value of the value of the car will be very serious, especially for the high fuel consumption cars, this is absolutely bad news for consumers, because it is difficult to maintain, how many people will make up their minds to ban the use of fuel cars, next year and the year after, the traditional giants will also vigorously promote the Volkswagen ?ID.3, BMW ix3, these features are at the forefront of the emerging big data technology, thus eliminating the worry that the companies are out of business because of the repetition of the technology, in which case Tesla's tricks Hit the pain point of the market, in the view of the traditional automakers, this move is like a "shit stick", their plans shattered, traditional car companies sell cars are no more than two modes, one is the brand upward, with the growth of consumers' income, there is always a better brand waiting for you to buy (which is why large-scale). Automobile groups are formed brand matrix); the other is product iteration, consumers buy a car, in the next 5-10 years, there will certainly be more features more complete, more advanced, more perfect experience of the new car on the market, so that you sell your old car for a new car.

In this case, Tesla's move is sort of a second way to break the traditional car companies and make you trade in your car, and at this rate, it's likely that I'll be driving a car like the Model 3 for the rest of my life.

This article comes from the author of the automobile home car family, does not represent the views of the automobile home position.