Traditional Culture Encyclopedia - Traditional stories - Wushan liquor industry status quo
Wushan liquor industry status quo
1, production declined year by year. Due to the restriction of drunk driving, anti-corruption and other factors, consumer demand for high degree of liquor is gradually reduced, resulting in Wushan liquor production declined year by year, manufacturers are under some pressure.
2, transformation and upgrading. Some Wushan liquor enterprises are actively transforming and upgrading, strengthening brand influence, improving product quality and added value, in order to adapt to the diversified and high-quality consumer demand.
3, brand concentration. In the market competition, some small and medium-sized liquor enterprises in the brand awareness, sales network, marketing capabilities inferior to the big brands, gradually eliminated from the game, the brand concentration is increasing.
4, technological upgrading and innovation. With the development of science and technology, Wushan liquor enterprises gradually strengthen the research and development capabilities, and constantly launch new varieties, new processes to meet the needs of consumer taste buds. In summary, Wushan liquor industry is facing challenges, but also actively transforming and upgrading to adapt to market changes and consumer demand.
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