The main points of industry analysis

Industry analysis report should not be a list of data or information, must be analyzed around the purpose of the analysis to get the conclusion of the analysis. In the final written report need to give the following conclusions:

1, the future growth of this industry has investment value.

2, the industry's leading companies are which.

3, the competition in the industry to achieve what are the key factors to outperform competitors.

4, whether companies in the industry can go to the capital market or there are opportunities for mergers and acquisitions.

In accordance with the above three key elements of industry analysis, our industry analysis will be able to be more effective, more meaningful and valuable, we may not need a long analysis and massive data, charts and graphs to depict the conclusion is the key. A few days ago, the real estate market continued to be active in 2013, the first 11 months of real estate development investment has exceeded last year's total, with a year-on-year growth rate of 19.5%. Previously intensive real estate control policies have also been digested by the market, active rigid demand to promote the residential market volume and price. In order to cool down the market, the end of the year, the first and second tier cities have introduced local control policies, including strict restrictions on purchases, increase the proportion of down payment of the second suite. It is expected that the regulation of the residential market will continue in the short term. The report predicts that in the next 10 years, the development of China's newspaper industry will show eight major trends: the intensive level of newspaper publishing will be significantly increased; the newspaper industry's fourth growth cycle is coming; the central party newspaper and provincial party newspapers will establish the leadership of the high-end mainstream newspaper; the development mode of metropolitan newspapers will be a major transformation; the industry's professional newspapers will generally set up a view of the center of the resources; "digital newspaper industry "will change the traditional newspaper industry form; professional newspaper and professional newspaper manager group will accelerate the formation; overseas newspaper market will become a new development space.