Why traditional culture has become a popular keyword for young people's cultural consumption

In recent years, more and more programs like "Tang Palace Night Banquet", which focuses on promoting traditional culture, have been a big hit out of the circle, and slowly more celebrity artists who have embraced the culture of the national style have begun to be widely loved, and more surveys have shown that more than 70% of the consumers of the national trend are young people of the post-90s. All these phenomena show that more and more of the young generation born in China's most prosperous, began to return to traditional culture.

The national style and national tide, which are rooted in traditional culture, have become popular keywords for young people's cultural consumption. A ticketing platform data show that the kunqu "Peony Pavilion" 2021 the number of performances in the first three quarters of 2018 has doubled compared to the whole year; 2021 only the first half of the acoustic performances have been more than 9,000; dance interpretation of the "Thousand Miles of Rivers and Mountains" of the dance drama "only the green" is hard to find a ticket. In the inheritance of the innovation of the "Qu Yuan Miscellany" is not only the parents of the aesthetic, but also the choice of young people today.

Young people like non-heritage culture, national tide, national style, in the trend of cultural and creative trend, is in the form of fashion culture into the lives of young people today. These non-heritage culture, national tide and national style contain infinitely rich and complex factors, which are Chinese culture, Chinese art, Chinese aesthetics, Chinese spirit, Chinese wisdom ...... non-heritage culture and traditional culture, which provide rich literary and artistic materials, themes, images, forms, symbols and concepts for the national tide and the national style, and eventually become the Because, in the chase, hot pursuit of this fashion, cultural and creative forms of popular traditional culture, reflecting the young people's self style and attitude towards life, access to an identity and cultural identity, and, in this trend, the fusion of social hotspots, the spirit of the times value, and ultimately the young people look for a "spirit of the fit! "

We've got a lot of people in the world who are looking for the best.

We have vast and profound cultural resources, which is the basis and foundation for traditional culture to become fashionable. Non-heritage, national tide, national style and other traditional culture, some use the form of television culture, some with the help of new media technology, some through the cultural and creative development, some increased fashion cultural elements, they carry the spiritual interest of the times, aesthetic style and cultural temperature, to the public, to the young people. This also gives us a new understanding and interpretation of traditional culture. Tradition, history, is no longer rigid, dull, but lively, vivid, creative, which makes us closer to the "tradition", and become a way for us to return to history and tradition.