There are only four new forces left to build cars. Why the future, Tucki, ideal and Weimar?

In 2020, China's new car-making forces will usher in a development watershed.

The new pattern gradually took shape in the big reshuffle. Players who can't mass-produce are gradually abandoned by capital and go bankrupt. However, the successful mass production, market recognition and listing of new forces continue to be sought after by capital, and the stock price has been rising all the way. Therefore, in the second half of this year, there was a TOP4 debate among the new domestic car-making forces, namely, Weilai, Tucki, Ideality and Weimar. The dispute over mass production of the new car-making forces in the first half of this year was basically settled.

As for why only the "Four Little Dragons" with boundless scenery can succeed? There is a simple reason. To gain a firm foothold in the market, a new car-making force must first have at least one product recognized by the market, including TOP4.

Not all new car-making forces can be like Weilai, and the first product became an instant hit? The market of ES8 was cold and experienced ups and downs several times. Only with the launch of ES6, it regained its position and became the best-selling product of Weilai. Make persistent efforts to redesign ES8. ES8 is not what it used to be. When the operation is on the track, the EC6 car will be more and more handy to push.

The first car in Tucki was 2017 ident? X, at that time, many defects could be found only by static display, the appearance was not high-grade, and the market reaction of the first product G3 was also average. It was not until the appearance of P7 that Tucki returned to the mainstream public view and was recognized by the capital market.

At the beginning of the ideal, I tried to launch a car and a small scooter of several brands, and finally the product was dismounted. It is a medium-sized SUV Li one, which makes the ideal successfully recognized by the market.

Weimar also experienced the market development of EX5 and EX6. Now the launch of the third car has no initial concerns and challenges. Relying on Baidu Apollo, not only the investment is controllable, but also the technology can at least ensure that it is always at the first-line level, and gradually explore the complete form of self-positioning.

Looking at the above powerful companies, their product layout is in the mainstream market segment, such as the medium-sized SUV or medium-sized car segment, and an absolute main product with excellent product strength and market recognition is launched. Thereby further establishing brand reputation and cutting into more market segments.

But those brands that have struggled or disappeared: either there is a problem in the product segment, or they have not successfully launched the first production car at all.

For example, the first product in the future is electric supercar, which is positioned in an extremely niche market segment. Although it was announced to be listed, it did not actually achieve real mass production.

Boxian put itself in an awkward position before telling this story, and set up a joint venture with FAW Li Xia to obtain production qualification. As a result, it was heavily in debt and had to withdraw from the market.

Batten piled up too many concepts and costs on his concept car. These concepts have created a lot of gimmicks, but there are no products, no products, these are castles in the air and can't stand the market test. Everything is beautiful, only a bubble.

In short, companies without product launches will definitely die, and so will FF.

Secondly, it has its own characteristics. At the same time, a hundred schools of thought contend about the new automobile brand. Under the smooth sailing, each family can gather some money to hold a press conference to announce the brand release, but in the end they are all asked this question: By.

What are you?

Weilai's style of play is to start with mid-to high-end cars, and then gradually reduce product positioning and sales, which is similar to Tesla, but Weilai also has a core competitiveness, that is, Weilai provides services for every Weilai car owner, right! This is a service, a privileged service, far exceeding the so-called privileged service of traditional BBA. In order to improve the user experience, 22 Weilai centers and nearly 100 Weilai spaces have been established, and it is expected that 200 Weilai spaces will be established by the end of the year.

Xpeng Motors, with technologies such as intelligent networking and autonomous driving as its core competitiveness, is also a new car-making force closest to Tesla's autonomous driving level in China at present, even surpassing Tesla in the number of scenes and recognition rate of automatic parking function, especially the software algorithm independently developed for China's characteristic driving scenes and user habits, achieving a major breakthrough in automation and localization.

This is not only the long-term development direction of Tucki, but also the biggest reliance of Tucki at present. China needs such car companies, and also needs car companies to take the initiative to assume the responsibility of the new four modernizations. As long as the strategic positioning remains unchanged, there should be no problem in the second competition.

Ideal also embodies the function of differentiation-program addition technology, although it has been officially called hybrid technology at present. It should be noted that the extended-range electric vehicle is not only a rare new energy vehicle in the market, but also a solution that can alleviate endurance anxiety at present.

In addition, CEO Li Xiang's understanding of products also left a deep impression on consumers. By collecting opinions and suggestions from all parties, the product was improved before the delivery of Li ONE. What is even more surprising is that after the product was delivered, Ideal also tested and replaced the seat hardness and upgraded the rear suspension. This attitude towards products and ideals has recently shown a trend of latecomers coming to the top.

Third, Weimar emphasized step by step. This pragmatic thinking means that I will build a car first, and then update and improve the technology and intelligent experience one by one. Therefore, Weimar EX5, the first pure electric vehicle in Weimar, has the least slots. It has been constantly revised and improved, which has led to the establishment of the brand and become the most reliable new power brand in the eyes of current users.

As a highly differentiated product, the only way for a new brand to gain market recognition is in product strength. TOP4 became TOP4 because they had a correct strategic plan, at least one production car recognized by the market, and their unique differentiated positioning, which together constituted their core competitiveness.

It is this positive attitude towards products, markets and customers that has gradually laid the foundation for the sales performance of the four new forces this year. Weilai's sales volume in June 2020 (1 1 vehicle), and its cumulative sales volume in June (1-kloc-0/vehicle): 3672 1 vehicle; The ideal sales volume in 2020 is165438+1October: 4,646 vehicles, and the cumulative sales volume in1-10/44 vehicles; Tucki June 2020 +065438+ 10 Sales: 4,224 vehicles; 10 cumulative sales:1-1vehicle; Even the last Weimar, the monthly sales of 1 1 in 2020 will remain at 30 18, and the cumulative sales of1-1will reach 18880.

It is worth mentioning that the annual sales performance of the above four companies began to gradually recover after the epidemic blockade period, experienced sustained growth, and reached a new high in the fourth quarter.

The increase in sales volume is undoubtedly good news. As we all know, it is an indisputable fact that the new energy automobile industry burns money, but for enterprises, cash flow determines whether they can develop healthily, and relying solely on external blood transfusion is not a long-term solution. Judging from the performance of the top four, we can really see that they have the ability of long-term development, but also have a little strong meaning.

On the other hand, the sales performance of a few other mass-produced products, the new force of making cars, is a long story. Not to mention those car companies that have been unable to achieve mass production of the first product have basically disappeared.

In the end, all roads lead to the same goal. Successful people are successful because they always follow a similar path intentionally or unintentionally. Although everyone has different ideas, the road under their feet is the same. As for those who have not reached the finish line, they will be mentioned after dinner, and there is nothing to remember.

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This article comes from car home, the author of the car manufacturer, and does not represent car home's position.