Great changes in the era of big data

Today, when cloud computing is still in the fog, the angel's horn suddenly appears in the vast sky of IT-the era of big data is coming! Big data has opened an era of radical change and an era of endless opportunities. Whoever can "recognize" the "pulse" of the era of big data will take the lead in the new round of competition in the global IT industry.

Where is the imaginative big data?

Today, we can no longer look at big data from a narrow perspective. Because today's big data is not only reflected in the amazing growth of data volume, but also introduces unprecedented expanding data types. In terms of volume growth, IDC report shows that global big data will increase by 50 times in the next 10 year. In the past 20 1 1 year, the big data of 1.8ZB( 1.8 trillion GB) has been generated, which is equivalent to the speed at which every American sends three Weibo messages every minute, and it has been published continuously for 26,976 years. At the same time, all walks of life in society, from telecommunications and IT industries to finance, securities, insurance, aviation and hotel services, all kinds of existence on the earth, from everyone to every tree, every flower and even every grain of sand, are becoming generators of big data without exception. The double accumulation of quantity and area makes it easy for us to imagine and accept the reality of data explosion-the global data usage will reach 35.2 zb in 2020 (1zb =10 billion TB).

Just like the big data of rich mines, how to "mine"?

This is a fascinating question, because the correct answer will be accompanied by the great commercial success that everyone is eager for. At present, with the changes, traditional Internet companies have stood at the forefront of the era of big data. As a pioneer of exploration, can you laugh at the end and become a "martyr"? Although this question is difficult to answer, it at least provides enough reference for successful coveters.

As the four giants in the post-PC era, Facebook, Google, Apple and Amazon are becoming the owners and users of big data. Whether consciously or unconsciously, Facebook has become the first "giant crocodile" in the industry to generate big data, while the other three giants are still working hard. Relying on the operating system and subversive terminals, Apple strives to create a place where big data is generated; Google mainly relies on operating system, search engine and "Google+" platform to integrate terminal products and reserve available big data; As one of the earliest advocates of cloud computing, Amazon hopes to establish a big data gathering place in the vertical field of e-commerce through network platforms, cloud computing platforms and reading terminals. Although the strategies of the giants are different, the trend of integrating fragmented data by various means and then using it is obvious.

Compared with these four giants, the exploration of telecom operators has just started. "The telecom operators in Geneva are studying the visualization of citizens' activities," Lei Tao, vice president of Tian Yun Science and Technology, pointed out at the special session of cloud computing conference held recently. "By installing sensors on users' mobile phones, a lot of location information can be recorded, thus making citizens' activities visible, which is of great significance for building smart cities, population planning and regional planning. "In fact, behind the simple location information, there is great value to be tapped and it plays a key role in all walks of life. For example, real estate developers are eager to know the areas frequented by high-end users, and these areas are the best candidate areas for commercial real estate. In addition to location information, telecom operators have endless space to mine information and data, including user preferences, spending power and so on.

In addition to the spontaneous behavior of enterprises, national strategic support has also surfaced. As a big ICT country, the United States has the most acute sense of smell. 20 12 On March 29th, the Obama administration announced the "Big Data R&D Plan", which aims to improve people's ability to acquire knowledge from massive and complex data. This is another major scientific and technological project in the United States after high-speed networks and supercomputing centers. It is reported that the first batch of * * * 6 federal departments have announced an investment of 200 million US dollars, which will improve the advanced core technologies needed for the collection, storage, retention, management, analysis and * * * enjoyment of massive data, form a joint force, and at the same time increase the supply of talents needed for the development and application of big data technology. Obviously, the United States, one step ahead, has regarded big data as an important opportunity for its ICT industry to rise again in the world. After determining the direction of its rise, the United States, which is full of action, will naturally implement it without delay.

Big data is shaking the nerves of the whole world. Whether it is a country, an enterprise or an independent individual, it will become a contributor and beneficiary in the era of big data. But the question is, are you ready?