Small and medium-sized enterprises how to do a good job of network marketing?

With the advent of the network era, network promotion has gradually become a trend, for the network of this piece of cake, we all want to think of the above to share a cup of tea, but, how to do, in order to find their own accurate customers in the sea of network, then how to do a good job of network promotion of small companies?

The first step: search engine promotion (SEO + SEM)

Domestic mainstream search engine roughly the following: Baidu, 360, Sogou, Google, etc., as for the percentage of each statistical site to give the data are not uniform, of course, each boasts of the family to do a good job of it, you know, but there is no doubt that Baidu's market share seems to be the current situation is the first. So do a good job of Baidu search engine, then the flow of customers is quite objective la

Do search engine generally from two aspects, the first aspect of the search engine paid promotion, that is, we often say bidding promotion (SEM), the major search engines have their own bidding promotional account, take Baidu as an example, if the bidding account in Baidu, then Baidu is to provide customer service for you to maintain the account. Provide customer service for you to maintain the account, but if you have the conditions to be able to go to the maintenance of course better, so that you can do to maximize the benefits. The bidding promotion rankings are in the search engine in front of a few positions, so the flow is also conceivable.

The second aspect of the main search engine free promotion (SEO), but also a small company to do a good job of network promotion of key channels, it is mainly to do optimization, including website optimization (which adds weight to the higher links, website keyword optimization, etc.), the promotion of the channel of choice, etc. will have a direct impact on the search engine rankings.

The second step: QQ marketing

With the popularity of WeChat, the effect of QQ marketing is also weakening, but the effect is still very obvious, QQ marketing, the most important marketing methods are QQ group marketing, QQ mail marketing, QQ drift bottle marketing, QZone marketing and so on. The QQ group marketing, you can build their own group can also be added through other related groups, send marketing information for promotion, of course, they can build a group, and the group up, the effect is very good, and is sustainable, which is very favorable for small companies to do promotion.

The third step: mall marketing (B2B/B2C/C2C)

Network shopping has largely affected everyone's life, without leaving home you can buy anything you need, a variety of online shopping festivals, Taobao double eleven, Jingdong 618, have made a gratifying achievement, can imagine that the demand for online shopping is also very large, then we can choose to open Taobao store! or micro-mall, if the funds are sufficient, can also be stationed in Tmall or Jingdong, we must not look down on the power of the mall, as long as you have the confidence to be able to do a good job, it can bring the traffic is very considerable.

The fourth step: new media promotion

Data show that each person plays cell phone time in more than 1.5 hours a day, mobile use of our fragmented time at the same time also fragmentation of our time (a little tongue-in-cheek, or to get to the point), play the cell phone in the people more than 68% of the people who use WeChat, which has more than 34% of the users will be open WeChat ten times a day! Above, well, not much to say you understand, WeChat above how many of your potential customers it. WeChat operation, including the following parts, first of all, you can apply for a public account, subscription number, then you can push the content every day, you can send a little bit of their own content related to the industry and products, but also through the planning of activities to attract fans, of course, you can also graft their own micro-mall to the WeChat public number, WeChat as an entrance to attract more traffic to their own mall. You can also apply for a private account, through the circle of friends, or add nearby friends, push the relevant information and so on.

Of course, this also includes microblogging, and I feel that the effect of microblogging in the last year or two is not as good as it was before, but it still has a certain effect, so we should not easily give up this effective promotional channel, and seize every effective promotional channel.

Step 5: event marketing, event planning

A successful event marketing, no doubt can do both brand promotion and product promotion, how to do a good job of event marketing, we need to have a keen sense of observation, and the current hot topic collision, talking about event marketing, have to say that Coca-Cola, interested in everyone can pay attention to what they do event marketing, of course, should also be combined with the characteristics of their own products. Of course, we also need to combine the characteristics of their own products to do, in order to play a half-hearted effect.

Sixth step: other promotional channels

Some of the emerging network media, such as live platforms, I believe that we have heard of even their own at any time to pay attention to a certain type of live broadcasts, not long ago, a net red also received two thousand two hundred million wind investment to see its considerable development prospects, combined with the characteristics of their own products, for example, you are to do health care, then you can engage in a health class of live broadcasts, or directly find the popularity of the higher net red. Or directly find the popularity of the higher net red to help you promote, just which the promotion cost may vary, the effect is also very different. Of course there are a number of other channels, here will not be listed, there is always a suitable for their products the best network channels, just need your efforts to find it, to pave the way.

Said so much, I believe that you have a certain understanding of the network promotion, he is definitely not everyone usually imagine so simple to post and so on, it is a network system, interlocking, mutual diversion, and finally to achieve the results you expect.