The concept of commercial space design

Concept: There are various ways to display commercial space, and the display forms are not oriented. Dynamic display is a popular display form in modern display. Different from the previous static display, it uses activities, operations and interactions to let the audience understand the functions and characteristics of the products more directly. From static display to dynamic display, visitors' active participation consciousness can be mobilized, and the exhibition activities will be more colorful and achieve good results.

Extended data:

There are the following display designs:

(1) Center Exhibition

Center display method is a display method focusing on the center of the whole display space. Put some important commodities in the center of the exhibition, and other minor commodities will be displayed around.

The central exhibition method is characterized by prominent theme, conciseness and liveliness. Generally, a central display stand is not set at the entrance, middle and bottom of the store, but a special display booth is arranged. Customers can see the displayed goods from four directions. The display tools for island display should not be too high, which will affect the spatial vision of the whole store and the customer's perspective on island display from four directions.

(2) unit display

Unit display refers to the repeated appearance of the same commodity, decoration, POP and other display themes or logos and advertisements. Enhance customers' visual experience of clothing products or brands through repeated emphasis and suggestion in a certain range or on different display surfaces. The feature of unit display method is that customers are subjected to repeated visual impacts, so that their feelings and impressions are strengthened many times. It has the meaning of "this product is the only choice" and can leave a very deep impression on customers.

(2) Close-up display

Close exhibition refers to highlighting the functions and characteristics of products, or emphasizing the target customers of products through advertisements, props, mobile landscaping, etc., so that the exhibition and publicity have clear goals and strengthen communication with customers, which is helpful to improve the attractiveness of products and stimulate customers' desire to buy. Close display is characterized by clear goals, prominent themes, strong symbolism and concentrated influence, which makes customers feel a sense of belonging and intimacy.

(3) Open display

Open display is to put the goods where customers can reach them, so that customers can participate and contact the goods directly. The open display mode is characterized by strong authenticity and high timeliness. This is a modern form of counter-free sales, which integrates display and sales. This way not only facilitates customers, makes them feel natural and casual, but also easily stimulates customers' interest in buying.

(4) Comprehensive display

Comprehensive display is to display some goods with the same function and use together. The comprehensive display method has the characteristics of complete varieties and large selection space. The comprehensive display can make use of scenes such as commodities, decorations, backgrounds and lighting, which together form scenes such as different seasons, different living spaces, different natural environments and different artistic conceptions, giving people a strong sense of life. At the same time, the space should be able to vividly explain the use and characteristics of clothing products, so as to guide customers to shop.