The Development Prospects and Opportunities of China's Convention and Exhibition Industry

In recent years, China's exhibition industry has achieved rapid development, and the scale and level of exhibitions have been continuously improved, but there is still a certain gap compared with developed countries. Generally speaking, the structure of China's convention and exhibition industry is unreasonable, the level of specialization and marketization is low, the international competitiveness is not strong, and it is still in an extensive development state of emphasizing quantity, neglecting quality, emphasizing form and neglecting efficiency, but these aspects have also become the basis of broad prospects and opportunities for the convention and exhibition industry.

On the other hand, the Ministry of Commerce issued the Guiding Opinions on Promoting the Development of the Convention and Exhibition Industry during the Twelfth Five-Year Plan period. The guiding ideology, basic principles, main tasks and safeguard measures for promoting the development of convention and exhibition industry during the Twelfth Five-Year Plan period are clarified, which is the first medium-and long-term guiding document for the development of convention and exhibition industry in China. The Opinions pointed out that the huge market potential of China's convention and exhibition industry was favored by the international convention and exhibition industry, which attracted a number of international convention and exhibition enterprises to enter the China market and enhanced the international competitiveness of China's convention and exhibition industry.