Compared with traditional advertising, what are the advantages of Tik Tok advertising?

Compared with the traditional platform, Tik Tok advertising has achieved different degrees of promotion in all aspects of marketing.

Compared with the traditional marketing path of "attention-interest-desire-action", Tik Tok platform shortens the marketing path and guides users from moving to action more directly. In the form of expression, Tik Tok's advertisement adopts vertical screen mode, which not only makes users feel more immersed, but also directly shortens the communication path between the brand and users. When users watch advertisements vertically, they can not only praise+comment+share directly, but also help to stimulate users to participate in secondary creation. In terms of content form, the content form of Tik Tok covers travel, food, creativity, fashion, cute baby, food, makeup and other diverse contents. More diversified and three-dimensional content forms also drive users to have further communication and interaction. In terms of communication methods, Tik Tok advertisements follow the decision-making communication direction by adopting fan behavior and user interaction, so as to better enhance the communication effect. In the accumulation of user relations, Tik Tok advertising can easily drive UGC users to participate extensively, thus driving the spread of tap water. In terms of technological evolution, Tik Tok supports multi-dimensional technical gameplay, including face recognition, fingertip recognition, limb recognition, expression recognition, body deformation, screen splitting, background segmentation, beauty, hair dyeing and so on. At the same time, users can be stimulated to create spontaneously through rich national creative effects, such as mirror image effect, background segmentation effect, head change effect, background switching and beauty effect. The consumption scene has also evolved. The consumption scene of Tik Tok advertising has jumped out of the single scene marketing mode, and is more abundant in content consumption, active exploration and deep interaction. Therefore, compared with traditional advertising marketing, Tik Tok's advertising has advanced and upgraded in marketing effect, expression form, content form, communication mode, relationship accumulation, technical iteration, consumption scene and other aspects, effectively helping the brand to create a closed-loop marketing of products and effects.