How to treat the phenomenon of more and more cultural variety?

There are more and more cultural variety shows, but the stylization and homogenization of the programs are also consuming the audience's interest. In order to make a breakthrough in cultural variety shows, we should not only adapt to the public's tastes in form, but also meet the aesthetic needs of audiences at different cultural levels, and work hard on the excavation of program materials. The upsurge of cultural programs in recent two years has changed the driving form of phenomenal programs. In the past, phenomenal programs were often born in the fierce market competition. In order to compete for ratings, gain more viewers and tap greater advertising potential, it is the internal driving force for the "phenomenal variety show" represented by The Good Voice and Running Man, which can be called market-driven. At present, cultural programs are policy-driven, absorbing the nutrients of program innovation from traditional culture in the form of "propositional composition", and then changing the status quo of excessive entertainment and vulgarization in the field of variety shows. Phenomenal variety shows no longer appear in the form of a single program, but together form a "phenomenal program cluster". Although there are also leaders in this trend, such as The Reader and National Treasure, on the whole, no program can stand out or become a household name. The cultural turn in the field of variety arts depends on the intensive appearance of many cultural festivals, not the strength of a single program.