What is the bottleneck of sports communication in China?

Second, the influence of commercial intervention, businesses are based on the premise of maximizing profits, and the cultural industry itself is mainly aimed at pursuing commercial profits. In China, there are great differences in economy, culture, religion and customs in different regions. It is an objective fact that the unbalanced development of sports communication market is caused by the unbalanced economic development. Sports communication industry is mainly concentrated in coastal areas and some economically developed provinces and cities, while most of China's traditional sports cultural resources are concentrated in ethnic minority areas in the central and western regions. Although the country attaches great importance to the development of this national traditional sports culture, it is far from enough to effectively explore the existing national traditional sports cultural resources, because the development of national traditional sports resources will not produce direct and considerable economic benefits like the TV broadcast of some international competitions (such as NBA), and it is not attractive to most businesses.

Third, the guiding role of government behavior, modern competitive sports venues not only reflect the strength of athletes, but also a stage for a country to show its comprehensive strength, so our government has invested a lot of manpower, material resources and financial resources to develop our competitive sports in order to win the honor of "a world power" in the sports world. In order to achieve this goal, the state implements the "national system" in the system; Focus on supporting fist projects economically; Use the national propaganda machine in public opinion; Politically, it is regarded as a diplomatic means and a tool to invigorate the national spirit. In a word, competitive sports occupy the superior resources of the country. After a series of achievements in competitive sports, the inevitable price is the marginalization of our traditional sports culture.