Mazda big screen returns to the traditional level.

A word "quantity" is actually difficult to summarize the fierce competition in the current automobile market. On the one hand, the influx of new competitors, everyone wants a piece of the action; On the other hand, some new power brands are running the idea of "not selling cars at a loss this year, and there is no chance to sell cars at a loss next year", which is unreasonable.

In this context, Changan Mazda was able to break through the tight encirclement. The order of Mazda CX-50 exceeded 3000 on the first day of opening, and the order reached 10000 in 8 days. Users are using real money to express their concern and love for this new car.

In today's era of deep involution, how does this Mazda CX-50, known as the six-good SUV, stand out?

The size of the leap must also consider elegance.

Whether you know cars or not, you must have an impression of Mazda. Because no matter which city in the world, Mazda will leave a glimpse of itself on the street corner, which will impress you.

Although the phrase "black car is not black Mazda" is somewhat exaggerated, it also proves the design success of its model from the side.

The core of Mazda's design is to "give life to the car with the power of design, inject soul into it and make it a vibrant work of art". As a model in automobile design, Mazda will not give up the pursuit of design because the automobile is an industrial product that needs mass production, which has created the birth of "moving soul" design. For Mazda, the most precious thing is design.

Mazda CX-50 still adopts the family-style soul design language in appearance. As a symbolic element of Mazda, this design is still easy to recognize.

Because it is the main mountain wide body, Mazda CX-50 has also made a good integration in visual elements such as light off-road, dynamic feeling, wide body contour, thick air intake grille, blackened fender and externally expanded black frosted wheel arch, which makes this model look more resolute and tough.

As a compact SUV model, Mazda CX-50 outlines a layered body curve, which is different from its SUV models such as CX-4/CX-5 because of its optimized skeleton and proportion. Mazda CX-50 will pursue an outdoor atmosphere and a sense of tools. The waistline on the side of the car body is smooth and dynamic, giving people a leopard-like tension and is about to pounce on its prey.

On the whole, the design of Mazda CX-50 is full of strength and wildness, and its face value is very online.

Of course, compared with Yan value, China consumers value space most. Previously, the traditional impression of Mazda brand in China market was that "there is no panoramic skylight and the back row space is small". This time, Changan Mazda listened to users' opinions with an open mind, and fully implemented that as long as users think there is room for improvement, they will change it.

As a masterpiece of renovation, the length, width and height of Mazda CX-50 are 4785 mm/1920 mm/1638 mm, and the wheelbase is 2815 mm. Through the newly developed Chinese vehicle platform, the rear leg space of Changan Mazda CX-50 is increased by 55mm, while the height of the rear middle passage is reduced. Even the long legs of one meter eight or one meter nine don't feel constrained sitting in the back row, which perfectly overcomes the previous saying that control and space can't be both.

Moreover, the ultra-wide body can bring better driving stability, and even when driving on windy mountain roads, highways and bridge decks, it can also have better safety. In addition, sufficient space is reserved in the lower body to install outdoor equipment such as luggage rack, so as to avoid being unable to pass or enter when installing height-limiting columns, basements and other scenes behind, so as to easily switch between outdoor and urban vehicles and enjoy the wild in this car.

The pain point of panoramic sunroof Mazda has also been solved perfectly this time. Different from the monotonous "elongation", Mazda CX-50 adopts a unique "widening". Its horizontal lighting width can reach 767 mm, which can bring more open and transparent feeling to drivers and passengers, and it can also have a more immersive ride experience outdoors, which will also be the widest panoramic skylight in its class. Imagine that when a family is camping and having a picnic in the wild on weekends, they just put down the back row and sleep in the scenery with their families through the skylight, lying down and watching the beautiful scenery.

Drive easily, understand life, and know you better.

In this uncertain era, if anything is certain, then intelligence is definitely one of the answers. As the aborigines of the Internet, young people are generally more sensitive to intelligent technology. In the process of automobile intelligent experience, it is necessary to be "fast" and "understand".

Although Mazda CX-50 looks not as cool as the current new energy vehicles in terms of intelligence, in fact, it hopes to give users the best experience within its power.

Compared with more and more "stacked" interiors on the market, Mazda CX-50 has its own unique insights and is practical first. So in the interior, we didn't see the exaggerated LCD screen and a lot of virtual buttons. Instead, it is a dashboard composed of LCD+ mechanical combination, 10.25 inch LCD central control and a large number of physical buttons.

Moreover, on this 10.25-inch 720P resolution high-definition display screen, Mazda CX-50 adopts the operation mode of Android system and multi-window interface for the first time, and supports command switching and touch screen operation at the same time, which caters to the usage habits and preferences of domestic users. In addition, there are some small Mazda ideas on this screen. The aspect ratio of the screen is 2 1: 9, which is the most labor-saving in ergonomics and is completely for the sake of users.

Moreover, in order to better meet the young people's demand for new things and intelligence, Mazda CX-50 also supports giving life to the car, and realizes emotional communication and interconnection with users through the first developed voice virtual image VPA. After this set of combination boxing, horse fans are not more "dead set".

Of course, when it comes to Mazda, the most attractive thing is manipulation. After all, Mazda is definitely one of the best in pursuing the driving experience of "one man and one horse".

Simply put, although Mazda's car is not the fastest in its class, it can delight every cell in your body and read what the driver wants. This is the so-called driving pleasure.

In this era of SUV's excessive pursuit of comfort and neglect of driver's control, it may be one of the reasons why consumers are so keen on Mazda CX-50.

Mazda CX-50 will be powered by a combination of a 2.5-liter naturally aspirated engine and a 6-speed automatic manual transmission. This power combination itself is a very mature power system, and both the power output and the gearbox's understanding of the driver's intention can reach the first-class level in the current market. This powertrain can bring users a silky and smooth power output, and the linear and smooth power output is also the key to the integration of people and vehicles.

In addition, in terms of suspension, the combination of front McPherson independence and rear multi-link independence can also ensure the handling and comfort of daily driving. This car seems to be your right-hand man. As long as your brain gives instructions, it can quickly give corresponding actions.

At the same time, Mazda CX-50 also optimized the design of the accelerator pedal of the organ to minimize the pressure. The new generation of Chuangchi blue sky car-making technology and the upgraded GVC PLUS acceleration vector control system are not absent in the new car. Their existence can effectively improve the stability of the front of the car and the accuracy of control actions, and can bring users a free and stable driving experience. Driving this car can take you anywhere. Is a good friend, a good partner, a good partner.

High standards, comfort and peace of mind

It is important to have the four virtues of "big, beautiful, easy to drive and smart", but for a car, safety and quality are the most important.

Previously, it won the top safety evaluation of 2022 North American IIHSTOPSAFETYPICK+(TSP+) with excellent results, and Mazda brand also proved its safety strength with the results of "TSP+" in IIHS crash test for three consecutive years.

You know, Changan Mazda has always invested in safety protection regardless of cost.

In terms of active safety, Mazda CX-50 comes standard with i-ACTIVESENSE L2 intelligent assisted driving system. Mazda CX-50 is Mazda's first car equipped with a new large platform network architecture, and the calculation response speed of ADAS has more than doubled.

At the same time, Mazda invests in the most important driving safety at all costs. Mazda CX-50 is a product with few standard 7 airbags in its class, and the volume of traditional side air curtain is always ignored. The volume of Mazda side air curtain is 66L, which is three times that of traditional side air curtain, and the coverage is more comprehensive. In addition, i-ACTIVSENSE Mazda intelligent safety assistance system, structurally, Mazda CX-50 adopts a continuous closed body, and the proportion of high-strength steel is 58.59.

The reason why we can have excellent performance is, in the final analysis, because of strict control of production.

Mazda CX-50, which was born in Chang 'an Mazda Nanjing Factory, strictly follows Mazda's global quality standards, and provides a solid quality guarantee for Mazda CX-50 from strict material selection to ingenious technology. Changan Mazda always adheres to high standards and strict requirements. Car paint and interior materials are made of high-standard materials, which can maintain high-quality texture under various scene conditions.

Changan Mazda Nanjing factory has many advanced technologies. In addition to Mazda's unique automatic front and rear axle tightening equipment, as well as domestic leading welding and painting technology, the newly developed four-door and two-cover automatic assembly line has been put into use in Mazda CX-50. For the first time, the assembly line adopts visual positioning and guidance system and 3D projection technology, which can realize more accurate operation and make the body performance superior.

Who said that traditional car companies have no user thinking? Mazda CX-50 shows us the sincerity and determination of Changan Mazda to change for users.

Kan car said:

When we open Mazda's product manual, we will first see such a passage: "ZOOM-ZOOM, all children know it from birth, and only a few people remember it when they grow up, but only one car company has never forgotten him. In adult language, it is used to express the pleasure and release brought by extreme sports. " A simple sentence is enough to resonate with many people, which is the charm of Mazda brand.

Although many times, compared with other brands, Mazda is like a "stubborn child", but it is so different, bringing together high value and advanced technology, sticking to its own pride and pursuit, and containing all the emotional elements in its own brand.

In today's homogeneous automobile market, we should truly understand, feel, innovate, insist on design, control and power, and not be disturbed by the secular wind. Mazda is not so much building a car as exploring the harmonious interaction between people and cars and endless driving pleasure. This exploration began from the moment you first saw this car. Maybe this is the meaning of Mazda CX-50.

In addition, Mazda CX-50 will be unveiled at the Shanghai Auto Show soon. Interested friends had better go to the scene to experience it.

This article comes from the author of Easy Car Number, Volkswagen Watch Car, and the copyright belongs to the author. Please contact the author for any form of reprint. The content only represents the author's point of view and has nothing to do with the car reform.