Packaging Illustration Design —— How to show the application of illustration in packaging design?

Simple packaging design illustration hand-painted pictures in the field of traditional arts and crafts and painting in China, the application of hand-painted illustrations in modern packaging has a strong cultural heritage. The following are my simple packaging design illustrations, hand-drawn pictures and packaging design prospects with hand-drawn illustration elements.

Simple packaging design illustration hand-painted picture

The prospect of integrating hand-drawn illustration elements into packaging design: China's hand-drawn illustration design is the embodiment of China's national culture and spiritual connotation. Under the general trend of the integration of commodity economy, China packaging should still keep a clear head and appear in commercial packaging in a unique way, so as to arouse people's constant attention and understanding. Modern packaging design in China is rooted in fertile artistic soil. I believe it will take root in the design atmosphere of the world, thrive in the sun and create brilliant achievements in the course of modern design.

Apply hand-drawn illustration elements to modern design, and study its deep-seated cultural characteristics, extract the essence and core content of a certain culture, create and excavate, and skillfully integrate hand-drawn illustration elements into works to enhance the sense of integrity and quality of modern design. We should re-examine the hand-painted culture from a brand-new perspective of modern aesthetics, and extend and develop its connotation on the basis of full understanding of hand-painted culture. How to expand hand-painted culture in modern design and have a broad development platform is an urgent problem to be solved.

Integration of hand-drawn illustration culture and packaging design. Application of Hand-painted Illustration Culture in Modern Packaging

Commodity packaging design occupies a very important position in modern art design. It has become a specialized category with advertising characteristics and corporate visual image propaganda function, and commodity packaging illustration is the most direct part of corporate visual image.

Hand-painted illustrations of traditional commodities in China belong to a part of traditional culture in China. Its creative process is relatively independent, full of the author's strong personal feelings and independent creative thinking, which makes the final picture have a strong visual impact and a rich sense of story, and also makes a strong sound between the work and the audience. Only the national is the world. Rooted in the fertile soil of the nation, artistic inspiration will not be exhausted.

2. The combination of hand-drawn graphic creativity and modern packaging.

The graphic creation of hand-drawn illustrations requires not only clever design, but also the accumulation of a large number of materials. At the same time, we should also pay attention to the use of symbolism and the contrast between things. Graphic creativity can produce many unexpected picture effects, sometimes even absurd effects, making the whole work look more attractive.

The hand-drawn illustrations in modern packaging design are concise and clear. China's traditional hand-painted graphics not only express visually, but also cater to people's subjective desire for a better life.

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How to express the application of illustration in packaging design? Illustration, also known as illustration, as an important visual communication form of modern design, has been widely used in many fields of modern design and has become one of the important manifestations of packaging and product design. With its unique artistic charm and rich expressive language, illustration has been paid more and more attention by designers. At the same time, it has brought a refreshing experience to the packaging market and is deeply loved by the public because of its unique stylized performance.

There are various forms of illustration, and different brushes and designers have completely different styles. It is precisely because of the variability of its style that we can create packaging works with strong visual appeal on the basis of analyzing the attributes and characteristics of the goods themselves and drawing on the creative style of illustrations, as shown in the following figure. Illustration can express a completely different feeling from photography and create dazzling forms. The combination of illustration and packaging design gives designers great creative freedom, and designers can boldly try various styles of design: exaggerated painting style can highlight the characteristics of packaging, increase the interest of packaging, and is suitable for the packaging of creative products, as shown in the following figure 2. 1; Black-and-white sketch lines reflect the simplicity and naturalness of packaging, giving people a quiet and cordial feeling, which is applied to the packaging of humanistic goods, as shown in Figure 2.2; Illustrations of small fresh wind and healing wind give people a pleasing and warm feeling, which are deeply loved by women and are mostly used for packaging cosmetics, paper towels and other commodities, as shown in Figure 2.3 below. Illustrations with ethnic flavor, influenced by regions and customs, are often used in the packaging of tea and other specialty products, as shown in the following figure.

Illustration itself has rich artistic modeling language, and many styles such as aestheticism, realism and retro can be integrated into the packaging design of clothing, cosmetics and food, which not only meets the different emotional needs of different consumers, but also obtains good design and communication effects. Illustration packaging design gives people reverie through beautiful modeling, and guides consumers' associative feelings to convey information. The application of illustration in packaging endows packaging with new decorative forms and visual communication concepts, brings brand-new packaging means and visual effects to packaging design, and adds artistic charm and cultural connotation.

What's the difference between illustration and original painting? I'm sorry, but I'm sorry

Many students often hear original paintings or illustrations, but they are always silly and can't tell the difference between them. So now I will systematically explain to you how to distinguish.

1. Let's start with the original painting.

The main function of the original painting is to visualize the characters in the game or animation, and the main work is to visually display them according to the requirements of the original or replica. In the design process, the role needs to be deeply analyzed and dissected. Then define and design the figure, appearance, dress, accessories and props of the role. There are strict stylized rules, and emotions can't be allowed. The results require relevant design drafts, three or five views, detailed drawings, text notes, contour maps and so on. The original painting has strict rules on scale, style and structure.

(1) The function and purpose of the original painting.

The original picture of the game is to describe and design the world in words and describe the concrete image of the world in the form of pictures. Provide artistic basis and guidance for game production.

(2) The scope of application of the original painting.

1. Original painting of game scene: Set the scene content according to the game text or draw up the creation content by yourself, and play the game scene created and drawn by the author through the author's understanding of the narrative content.

2. Original game settings: refers to the game text settings or personal ideas, as well as characters, equipment, ornaments, weapons, supplies, animals, monsters, plants, machines, etc. in the game. Used to create and draw specific things with game text content or self-creation.

3. CG cover painting of the original painting of the game: refers to drawing the cover with the text of the game or the settings of the original painting, which is generally used as a clip-and-paste picture or a game propaganda cover in the game.

2. Let's talk about illustration first.

The main function of illustration is to interpret story pictures, and pay more attention to narration, scene description and stylization. For painters, the style display is slightly free, but it still needs to meet the needs of customers, but the degree of freedom is higher. The style of illustration is far more than the original painting, and there is more creative space. It occupies a specific position in modern design and is widely used in many fields of modern design, involving cultural activities, social undertakings, commercial activities, film and television culture and so on.

(1) The function and purpose of illustrations.

Illustration is to present the scenes and plots described and designed by novels and other words to readers in the form of pictures, so that readers can better understand and integrate into the scenes and plots described by words. At the same time, it also provides eye-catching publicity for books and magazines.

(2) The application scope of illustrations.

1._ miscellaneous yarn vinegar drinking songs _ version of comic creation, travel notes painting, fan history exhibition picture book, birthday congratulations, street graffiti, etc. 2._ peach enemy Han Jiao ⒃ ⒃ ⒃ ⒃ ⒃ ⒃ ⒃ ⒃ ⒃ ⒄ ⒄ ⒄1ā ⑿ ⒅ ⒁ ⒁

The maid invited him to swim in the river. ⒐ ⑼ ⑼⑼⑼𖴺𖴺𖴺𖴺𖴺𖴺𖴺𖴺𖴺𖴺𖴺𖴺𖴺𖴺𖴺934

4._ Insects and flies, the river is full of insects, insects and flies, insects and flies, insects and flies, insects and flies, insects and flies, insects and flies, insects and flies, insects and flies, insects and flies.

5._ Peach enemies hate lotus, Tang Fan lives in the house, and the enemy takes it.

6._ Leave it alone, call it and get what you want.

7._ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

8._ Diu Diu Diu Diu Diu Diu Diu Diu Diu Diu Diu19999

Basically, all commercial paintings belong to the category of illustration.

Second, understanding is only understanding and satisfaction, which is rampant capital.

Many students, just out of curiosity, understand the difference between original painting and illustration. After understanding, they clap their sleeves and don't take away a cloud, so how can they play? Actually, it doesn't make sense to know. What's the point if you forget it after a while? You can learn the original painting or illustration, master it and become your skill. Those with high commercial realization value can learn to do this job, or you can take a part-time job as a sideline in kaka online. Don't worry about how to learn without a place to learn. I know an expert in this field. He will give free lectures on original paintings and illustrations on the Internet at eight o'clock every night, which is easy to understand and suitable for students with zero foundation. Simple understanding, just seeing flowers in the fog, understanding, is the rampant capital.

Three _ Guan ju lowered his son to cut the word Wu Wu.

The similarity between the original painting and the illustration is to turn words into pictures, but the ultimate goal is completely different. The original painting still plays the role of illustration, and it is still not a product itself, so it cannot be directly introduced to the final consumers. Illustration is a product for the final consumer, and it is the supplement and value-added of novel magazines.

To sum up, "original painting design" focuses on "design", which is one of the production instructions of the game and belongs to the description and the like. Illustration design focuses on painting, which means pure art. It is already a product in itself.

The biggest difference between the original game painting and the illustration is that the original game painting emphasizes the sense of design, while the illustration emphasizes the aesthetic feeling. The job of the original game painting is to draw the concept map of the characters or scenes for the game project. Concept maps are not for publicity, but for modelers' reference. Illustration is mainly for beauty promotion, that is, external publicity. The game posters we usually see are all drawn by illustrators. One is internal and the other is external. Therefore, the original painting of the game does not require high details. You just need to design a distinctive character. Illustration is to draw in a beautiful and attractive direction.

Because of the strong design ability, the original painter of the game should have a certain understanding of various cultural elements and be familiar with common elements such as Chinese style, Japanese and Korean style, European and American style, so that the designed characters are unique. Illustrators have high requirements on the expressive force of color and composition, and the illustrations drawn should leave a deep impression on those who have seen them.

The original painting is a certified photo, a graphic description of a person or scene, which can provide visual standards and basis for the next work. Emphasize design expression, easy to understand, similar to engineering documents.

Illustrations: Illustrations are relatively stills. In early illustrations, pictures were given words, so that people had a better sense of picture when reading. Packaging, posters, cards and beautiful publicity all have the shadow of illustrations. The picture elements of illustrations serve the plot, and illustrations generally have backgrounds and strong stories.

Four _ The barrel is full of tricks, and the staff is full of tricks.

In terms of income, there is little difference between illustrators and original game painters. Illustrators and original game painters are divided into novices, experienced artists and great gods. Beginners' salaries are not much different, about 5 or 6 K. It is not difficult to get tens of thousands if you are skilled. Not everyone can become a great god, and income is not just salary.

In short, the original game painting and illustration are both one kind of painting. They enrich the types of painting industry according to different business needs, and make the painting industry more expanded. On the basis of painting, illustration is basically connected with the original painting of the game. Illustration and game original painting are both a kind of art painting, so they are basically the same on the basis of art. Illustration and game original painting should master sketch basis, color matching, composition, light and shadow, etc. It is equivalent to two branches growing on a tree. Therefore, the basis of painting must be mastered.